Bundling is supposed to save money in today’s streaming TV landscape.
But even bundles are susceptible to price hikes.
Peacock and Apple TV joined forces in October 2025 to offer both video streaming services as a bundle for as little as $14.99 per month. That deal was one of the best on the market when compared to the full retail price for the services if purchased separately.
Unfortunately, that pricing is going away not even a full year later. Let’s look at the details.
Peacock and Apple TV Announce Bundle Price Hike
The price of the Peacock-Apple TV bundle is going up $3 per month.
If you’re paying for the bundle with the ad-supported version of Peacock, that means you can expect a 20% increase in your bill. Customers who opt for the pricier ad-free Peacock experience will see a 15% increase in monthly subscription costs.
Here’s a quick breakdown of the pricing situation:
Peacock and Apple TV have notified existing customers of this change, which will take effect on their next billing cycle. The new pricing is already live for new customers.
This decision comes after both services raised the pricing on their individual subscriptions in August.
Peacock raised its standalone prices on August 18. The ad-supported Premium plan increased from $10.99 to $12.99 per month, while the ad-free Premium Plus plan went from $16.99 to $19.99 per month.
Apple TV raised its standalone price on August 28. The monthly rate increased by $2, moving from $12.99 to $14.99 per month.
Bottom Line
The price increase is annoying, but predictable. The $14.99 price point was one of the best “discounts” for bundles on the market.
As the new standalone pricing shows, the bundle still stands out as a preferred price point for streamers who enjoy content from both platforms.
Someone who wants Apple TV would just have to pay $3 more to get access to Peacock Premium. And someone who just wants Peacock Premium would need to pay an extra $5 per month to get Apple TV.
So does that mean it’s worth keeping the bundle in spite of the price increase?
That’s up to the individual streamer, but if you’re going to pay full price for one, I think it’s worth paying a few extra bucks per month to get access to both.
I currently have this bundle as part of my personal streaming mix. And, though I’m upset about the price increase, I’m not sure that I will cancel it as a result. How about you?
Will this price increase make you change your mind about paying for these services in a bundle? We’d love to hear your thoughts in the Clark.com community.
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