MadMadNews Reposted Filed Under: ADWEEK, BUSINESS
This year is changing the way marketers approach the customer experience, and that includes evolving how it’s measured. In conversation with Adweek’s emerging tech reporter Patrick Kulp at our NexTech 2020 virtual summit, Jennifer Chase, svp of global marketing at analytics and artificial intelligence firm SAS, discussed how brands should go beyond attribution to modernize…
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