Arby’s Innovates to Produce New Ads, Using Animation and Reworking Old Footage

Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek. One of its latest spots, which began airing in June, markets its pecan chicken salad sandwich. And the ad…