Reviewed by Michael J Boyle
Fact checked by Jiwon Ma
What Is Financial Analysis?
To understand and assign value to a company, analysts and investors examine its financial position by studying its financial statements and calculating certain ratios. Fortunately, it is not as difficult as it sounds to perform a financial analysis.
Evaluating the financial position of a company is similar to evaluating your own financial position, except businesses generally have much more to account for. You’ll need to locate its financial statements, collect data, and compare it to similar businesses.
Key Takeaways:
- Investors value a company by examining its financial position using financial ratios calculated from its financial statements.
- A publicly traded company’s value is based on the total market value of its outstanding shares.
- A company’s financial ratios must be compared to those of its competitors and industry benchmarks to determine whether it is under- or overvalued.
Important
Remember, at this point, you’re only trying to determine a company’s financial position and value, so the balance sheet is the primary statement used. Deciding to invest in a company is more in-depth and requires information from all of the statements and the annual report.
The Balance Sheet
A company’s financial situation is defined by its balance sheet, which generally includes three components: assets, liabilities, and shareholders’ equity. However, each company’s balance sheet line items will differ based on its financial structure and its accounting procedures.
Assets
A balance sheet’s assets component lists current and non-current assets, generally defined as being converted to cash within less than 12 months (current) and more than 12 months (non-current).
The following image is the assets component of Amazon’s 2023 balance sheet.
Liabilities
Current liabilities include existing (or accrued) obligations to suppliers, employees, the tax office, and short-term finance providers. Companies try to manage cash flow to ensure that funds are available to meet these short-term liabilities as they come due.
Amazon lists its liabilities and shareholders’ equity in the same section, but some companies will have separate sections.
Non-current assets or liabilities are those expected to extend beyond the next year. For a company like Amazon, its biggest non-current asset is the property and equipment needed to run its business.
Other companies might have long-term liabilities related to similar obligations under property, plant, and equipment leasing contracts and other debts.
Shareholders’ Equity
Amazon’s shareholders’ equity section (included with liabilities and labeled as stockholders’ equity) sums the values of all stocks and retained earnings for the period. At the bottom, you’ll notice that shareholders’ equity and liabilities are added and that this total should equal the total assets from the assets section.
What the Balance Sheet Demonstrates
The balance sheet formula is Assets = Liabilities + Shareholders’ Equity. This means that when all assets are totaled and compared to all liabilities and shareholders’ equity, the results should be the same.
Relevant Ratios for Financial Analysis
From the information provided on the balance sheet, you can generate several ratios that will help you in your valuation. Here are a few of the most used ratios.
The Current Ratio
The current ratio, also called the quick ratio or acid test, is a company’s total current assets divided by its total current liabilities. This is commonly used by analysts to assess the ability of a company to meet its short-term obligations (liquidity).
An acceptable current ratio varies across industries but should not be so low that it suggests impending insolvency or so high that it indicates an unnecessary build-up in cash, receivables, or inventory. Like any form of ratio analysis, the evaluation of a company’s current ratio should occur in relation to past ratios.
Price-to-Book Multiple
By comparing a company’s stock price to its book value, investors can, in part, determine whether a stock is under or overpriced. While the price-to-book multiple has shortcomings, it remains a crucial tool for value investors. Extensive academic evidence shows that companies with low market-to-book stocks perform better than those with high multiples. This makes sense since a low market-to-book multiple shows that the company has a strong financial position in relation to its price tag.
Amazon’s 2023 balance sheet showed 10.383 billion common shares outstanding, which at January 23, 2025’s closing price traded at $235.42. Amazon listed it’s book value at:
Total Shareholders’ Equity: $146.043 billion ÷ Shares Outstanding: 10.383 billion = $14.06
Dividing its market value per share by its book value gives you its price-to-book ratio (multiple):
$235.42 ÷ $14.06 = 16.74
This might seem high, but determining what can be defined as a high or low market-to-book ratio also depends on comparisons. To get a sense of whether Amazon’s book-to-market multiple is high or low, it should be compared to the multiples of similar companies—of which there aren’t many.
Annual Report Notes and Summaries
The Form 10-K (annual) and 10-Q (quarterly) reports are the ones you’ll want to gather information from. Many companies produce reports specific to shareholders, but they tend to be biased toward and designed to keep investors attracted with only positive facts and discussions rather than simply presenting and explaining financial data.
There is generally a wealth of information in the annual report notes, such as how the company calculated its earnings per share, expenses it included in certain calculations, impairments, descriptions of liabilities, the financial instruments it invests in, and much more. For instance, the image below is of Note 2 of Amazon’s 2023 annual report, which discusses over three pages its cash, cash equivalents, and marketable securities—all of which are line items on the balance sheet.
A sub-note for Note 2 says:
We are required to pledge or otherwise restrict a portion of our cash, cash equivalents, and marketable debt securities primarily as collateral for real estate, amounts due to third-party sellers in certain jurisdictions, debt, and standby and trade letters of credit. We classify cash, cash equivalents, and marketable debt securities with use restrictions of less than twelve months as “Accounts receivable, net and other” and of twelve months or longer as non-current “Other assets” on our consolidated balance sheets. See “Note 7 — Commitments and Contingencies.”
You’ll notice here that Amazon counts the cash it cannot use because it is restricted (pledged as collateral) in the short term in “Assets: Accounts Receivable, Net, and Other.” Cash pledged for more than 12 months is included in “Assets: Other Assets.” The note then points you to another note for further clarification.
You’ll see that Amazon had $503 million in restricted cash, equivalents, and marketable securities locked in 2023. For a company of Amazon’s size, this isn’t too concerning (although it doesn’t quite match the reported amounts in its assets). However, it points out the little details included in these reports and the maneuvers that can be taken to redirect attention that can make a difference when evaluating liquidity, solvency, longevity, and other factors. Some companies might try to hide things in these reports to appear more solvent, liquid, and profitable than they really are.
How Do You Analyze a Company’s Financial Position?
You’ll need to access its financial reports, begin calculating financial ratios, and compare them to similar companies.
How Do You Check the Financial Position of a Company?
The balance sheet, income statement, and statement of cash flows are generally referenced to begin checking a company’s financial position.
How Do You Summarize a Company’s Financial Position?
There are many different ways to summarize a financial position, but it always starts with analyzing its financial statements.
The Bottom Line
A company’s financial position tells investors about its general well-being. An analysis of a company’s financial statements—along with the footnotes in the annual report—is essential for any serious investor seeking to understand and value a company properly.