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Oracle’s massive expansion plans face a daunting reality

October 31, 2026 MMN Editor Filed Under: SUCCESS, The Street

As a trader, I’ve spent time developing an automated strategy, and one vital thing I learned is that having a solid plan is only half the job. You still have to build it, test it, and see whether it holds up under real market conditions.

That’s what came to mind when I looked at Oracle’s ambitious AI expansion plans.

Behind every chatbot response and business application is a data center, and building them is proving harder than announcing them.

Data intelligence firm Axios found that up to 11 gigawatts of data center capacity planned for 2026 remains on paper, with no signs of construction. The firm also warned that as many as half of this year’s data center projects could be delayed by power limits, grid equipment shortages, and community opposition.

Separately, energy intelligence firm Currence estimates that 30% to 50% of large-scale data center capacity expected in 2026 will likely be delayed.

Oracle (ORCL) is one of the companies racing to beat those odds. Its fiscal first-quarter revenue rose 30% to $19.35 billion, cloud infrastructure revenue jumped 121% to $7.4 billion, and contracted future revenue reached $664 billion. However, capital spending climbed to $28.5 billion, pushing free cash flow into negative territory at $5.4 billion.

At its Oct. 28 investor day and in a note shared with TheStreet, Oracle reaffirmed its fiscal 2030 targets as floors: more than $225 billion in revenue and $21 in earnings per share, plus a new 40% operating margin goal. However, Oracle now has to build what it promised.

Also Read: Oracle has a spending question its new chip deals can’t answer

Oracle’s AI plan gets clearer, but capacity must land

Morgan Stanley maintained an Equal-weight rating and $210 price target in the note. The bank said the day gave investors clearer visibility, but the trajectory now hinges on execution.

The details beat fears. Oracle sees about $220 billion in gross capital spending through the end of fiscal 2028 for the remaining 6 gigawatts of its 10-gigawatt goal, against a consensus of about $171 billion. Vendor financing, prepayments, and customers bringing their own hardware cut upfront cash needs about 50%. 

More Oracle:

Oracle has a spending question its new chip deals can’t answer

Oracle’s massive AI bet hides a huge warning investors can’t ignore

BofA reiterates buy on a cloud giant burning through cash

So Oracle expects to raise only $20 billion more, half debt and half equity, with net debt below 3.5 times EBITDA by fiscal 2029. Free cash flow should turn positive in the second half of fiscal 2028 and reach $30 billion or more in fiscal 2029, against a consensus of negative $1 billion.

Investors needed relief. Oracle shares are down 32.06% this year and 48.45% over one year through Oct. 30, according to Yahoo Finance, and traded at about 10 times 2028 consensus earnings going into the event. Morgan Stanley said the share price reaction was positive.

What a gigawatt of AI costs

Oracle measures the AI data center capacity it sells in gigawatts. Its updated model shows about $80 billion contracted revenue over five years, about $37 billion capital spending and about $16 billion of annual revenue once running, at a 35% gross margin. Memory prices explain the step up from about $10 billion last year. With 70% vendor financing, the initial two-year outlay falls to about $18 billion.

Thinking back to my automated trading strategy, I know how much work it is to turn an idea into something that actually runs. And that’s on a much smaller scale. Looking at Oracle’s numbers, I can only imagine the pressure of spending billions before the infrastructure starts generating meaningful returns.

Related: Oracle CEO admits its software can take years to get running

Delivery is global. Oracle brought on 850 megawatts in the quarter across about 38 projects in 11 countries, and says its guidance already assumes a couple of quarters of slippage on any large site. It also says racks, networking and cooling gear can be moved between sites. According to an October IntuitionLabs report, Oracle said its OpenAI projects were advancing on schedule.

Customers are using the software too. Fusion users made more than 150 million embedded AI calls in the quarter. Token use reached about 500 billion in September, up 22.7% in a month, and live agents rose to 3,500 from 1,000 in May. New setup tools should cut implementation effort 50% to 70% for a customer base management says is still about half on-premises.

Oracle brought on an additional 850 megawatts in the Q1 FY27 quarter across about 38 projects in 11 countries.UCG / Getty Images

Morgan Stanley wants proof before turning positive

Four of five large sites are not expected to start service until 2027, and revenue on a gigawatt contract begins only about four quarters later. Lifting operating income from about $29 billion in FY26 to more than $90 billion in FY30 means leaner costs without hurting core apps and database, which have yet to accelerate. 

Oracle also did not size its financing mix or name counterparties, and customer-supplied hardware cuts revenue per gigawatt to about $11 billion from $16 billion. Management dropped specific fiscal 2028 and 2029 revenue and earnings targets.

For investors, the bank wants capacity tracking toward 10 gigawatts by fiscal 2028 and margins holding near 40% before turning more positive. Oracle reports again on Dec. 14, and delivery, not planning, is the next test.

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Champion’s cotton joggers are on sale for as low as $20 at Amazon

October 31, 2026 MMN Editor Filed Under: SUCCESS, The Street

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.

Why we love this deal

“Cozy” is always our vibes when it comes to clothes, but come fall, we take it to a whole other level. Gone are the tank tops, bathing suits, and cut off shorts that have been routinely circulated through for the last few months. Now, it’s all about fuzzy sweatshirts, thick, plush sweatpants, knit sweaters, and so many other soft, fluffy pieces of apparel. Our clothes from last year are certainly going to be fall staples, but with the start of a new season, you always have to add a few new pieces to the mix, and the Champion Joggers on sale at Amazon right now are giving us our first taste of a new wardrobe addition. 

The knit lounge pants designed for men but wearable by anyone typically retail for $35, but thanks to a sale you can get a pair of your own starting at $20. With chilly temperatures here there’s no better time to add a few pairs of these popular pants with over 24,100 five-star ratings than right now when they are available for as little as $20 and up to 43% off. 

Champion Joggers, From $20 (was $35) at Amazon

Courtesy of Amazon

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Why do shoppers love it?

In a world where so many pieces of apparel are made with synthetic fabrics, these sweatpants are 100% cotton. There’s nothing wrong with synthetics — they offer great water-resistance, durability, and are very affordable for the average shopper — but natural fibers offer superior breathability, are more skin-friendly and comfortable, and have complete biodegradability making them the eco-friendly choice. 

Made from super soft 6.1-ounces of cotton jersey fabric, these joggers are lightweight but super warm. Available in sizes small through XX-Large, the pants standard-fit with a 31-inch inseam, but the internal drawcord around the waist can be loosened or cinched to provide a more comfortable, customized fit. Both the waist and the legs cuffs at the bottom of the sweatpants are cinched, providing a more form-fitting feel. There are two pockets for holding your keys, phone, and other personal items as well as the iconic Champion “C” logo featured just below the hip on one of the pant legs. 

Related: Patagonia’s $349 soft-shell jacket is on sale for $147 at REI

Designed as casual wear, the nice thing about these pants is that they can certainly be dressed up a bit with some sneakers and a zip-up or crewneck to look presentable if you’re running out for a quick errand. It is important to note that not all color options are made with the same percentage of cotton. The black and navy are 100% whereas the light grey and dark grey are made with cotton and polyester so keep that in mind when shopping.

Details to know

Material: Cotton.

Sizes: Small through XX-Large.

Colors: Six.

Care: Machine wash. 

With over 35,000 ratings, these sweatpants are certainly a popular purchase, and shoppers have a lot of great things to stay. They appreciate the stylish but comfortable design of the pants, and love the 100% cotton fabric that feels soft and gentle on the skin. Although a bit on the thinner side, they still provide adequate warmth when it gets chilly. “The fit is just right — neither too tight nor too loose,” one shopper said. “The elastic waistband with the drawstring allows for a customized fit, ensuring comfort throughout the day.” Others rave about how well the color and quality of the pants holds up after multiple wears and washes. 

Shop more deals 

Columbia Men’s Glennaker Lake II Rain Jacket, $42 (was $70) at Amazon

Hanes Men’s Zip-Up Hoodie, $13 (was $28) at Amazon

G Gradual Men’s Sweatpants, $30 at Amazon

Fall is in full swing, and you’ll be so happy you grabbed a pair of Champion Joggers to stay cozy in as the weather continues to cools down. 

Macy’s ‘elegantly eye-catching’ $200 diamond teardrop earrings are 65% off

October 31, 2026 MMN Editor Filed Under: SUCCESS, The Street

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.

Why we love this deal

Avid jewelry lovers might know which pieces in their collection sparkle and shine the most, but shoppers would be surprised to know that different styles and pieces accentuate your face and body in a multitude of ways. For example, curved hoops can really flatter square faces with angular jawlines whereas short necklaces and button stud earrings can add width and shorten narrow faces. When you’re searching for the most flattering earrings, bracelets, and necklaces for your face, you can’t go wrong with Macy’s, especially when you can grab great styles like the Macy’s Diamond Teardrop Earrings for super affordable prices. 

Great for round faces but gorgeous on anyone, drop styles like the Macy’s Diamond Teardrop Earrings elongate the face, using vertical lines and length to create optical illusions. Right now, the stunning style is 65% off. Save $130 on the $200 diamond and sterling silver drop earrings and get your own pair for just $70 during this limited-time special sale.

Macy’s Diamond Teardrop Earrings, $70 (was $200) at Macy’s

Courtesy of Macy’s

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Why do shoppers love it?

Although drop earrings hang off the lobe in a way that studs don’t, they aren’t typically as large or hang as far down as a hoop or statement earring. This specific style has a drop length of approximately 1-inch, with the thin, silver posts hooking through the ear with the leverback closure, and the teardrop charms hanging right at the bottom.

Although there is a dangling charm at the end of the earring, there isn’t a ton of movement with the style itself, which makes them great for people who hate a heavy earring that moves when you do. 

The charm itself, attached to the earring through a small hook, is made with sterling silver and diamonds and arranged in a teardrop shape with a scalloped edge running around the entire length. The diamonds are arranged in a cluster halo, totaling ¼ carats, with a color rating of I-J and a clarity rating of I3. This means that the round stones have a near-colorless or faint yellow tint, with heavy inclusions or imperfections visible to the naked eye. That said, although inclusions have a negative reputation, they don’t automatically make the earring look bad. Because the stones are so small, they aren’t as visible to people and you’ll still get a remarkable shine from them when exposed to light.

Related: Macy’s has a $150 double heart diamond necklace for 65% off that’s perfect for gifting

Surrounding the diamonds is a sterling silver setting, which is also what the earring post and back is made out of. Typically made of 92.5% pure silver and then mixed with a stronger metal like copper, the material has a classic, stylish look and is relatively safe for even the most sensitive skin. And with that small addition of other stronger metals, you get a super durable piece of jewelry that will last even with everyday wear. 

Details to know

Length: The earrings have approximately a 1-inch drop. 

Material: Diamonds and sterling silver. 

Diamond clarity and color: I-J and I3.

Diamond shape: Round.

Closure: Leverback.  

“Petite and elegantly eye-catching,” these earrings have a beautiful sparkle and the clarity of the diamonds is quite good, according to shoppers. Perfect for semi-formal or formal occasions, the earrings are very lightweight, come true to size, and have a comfortable, secure clasp that makes them great for long periods of wear. “They far exceeded my expectations,” another shopper said. 

Shop more deals 

Macy’s Cultured Freshwater Pearl & Diamond Earrings, $315 (was $900) at Macy’s

Macy’s TruMiracle Diamond Side Halo Stud earrings, $373 (was $1,500) at Macy’s

Macy’s Cushion Stud Earrings, $252 (was $600) at Macy’s

Add a stylish new pair of earrings with your purchase of the Macy’s Diamond Teardrop Earrings and watch how flattering they look accessorized with other pieces from your jewelry collection.

Walmart has a ‘sturdy’ metal storage shed for $94 that’s easy to assemble

October 31, 2026 MMN Editor Filed Under: SUCCESS, The Street

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.Why we love this deal

If you’re doing lawn work, it might surprise you to see how many outdoor tools you have at home. So much so that your garage may not have enough room to keep it all organized. Don’t worry, because Walmart has a Devoko Metal Storage Shed on sale for a price that won’t mow down your budget.

Listed for $166 in the past, this backyard addition measuring 5 by 3 feet is now available for $105. This brown shed is easy to assemble at home. It can fit in with your patio, driveway, or backyard, so you always know where the hedge clippers are.

Devoko Metal Patio Shed, $94 at Walmart

Courtesy of Walmart

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Details to know

The compact size might not look like much, but the inner shed has plenty of room for leaning essentials on the walls, placing items on the floor, or building shelves to organize your gardening favorites. The shed’s roof features recesses on top that let rain roll off of it while being strong enough to withstand rough winds. Its body is also made with high-quality steel, so your tools will stay safe in stormy weather. There’s also a handy lock on its door so you can rest easy knowing everything will stay in its place.

Related: Walmart has a 5-foot walk-in storage shed for just $98

Why do shoppers love it?

Walmart shoppers were pleasantly surprised by the shed’s usefulness, throwing five-star ratings and reviews for the backyard accessory. One customer called the shed “sturdy and very attractive,” adding that it was “big enough for all [their] tools, yet small enough to fit on [their] driveway.” A different customer shared that the shed is high quality and easy to assemble in less than five hours. One shopper praised the shed’s large capacity while sitting on their patio, while another called it a “great outdoor shed.”

The Devoko Metal Storage Shed is a great addition to your backyard setup, especially while it’s only $94. It has plenty of space for lawn care essentials, is easy to assemble at home, and can withstand the roughest storms in the summer and beyond.

Macy’s $100 8-piece reversible boho comforter set with matching sheets is $40

October 30, 2026 MMN Editor Filed Under: SUCCESS, The Street

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.

Why we love this deal

A colorful and cozy comforter can add cheeriness to your space, and as fall days grow shorter, providing less sunlight, the dopamine-boosting decor may be just what your bedroom requires. Finding a beautiful bedspread with just the right splash of color can be trickier than you’d imagine. Anything too bold or flashy may be energizing, which isn’t conducive to a good night’s sleep, but you still want enough of a pop that it brings a smile to your face each time you look at it. You’ll also want to consider the feel of the materials. When diving into bed at the end of a long day, you want to be surrounded by a plush, cloudlike softness, not fabric that’s stiff or scratchy

Finding all these bedding must-haves on a budget is possible with the Macy’s Jaipur 8-Piece Comforter Set, which is currently on sale for $40 with a generous 60% off. The boho chic bedspread has everything you need for a bedroom makeover, including a four-piece sheet set. 

Jaipur 8-Piece Comforter Set, $40 (was $100) at Macy’s

Courtesy of Macy’s

Shop at Macy’s

Why do shoppers love it?

The Jaipur comforter set and pillow shams have a reversible design, so you’re getting two looks in one affordable bundle. One side features a gorgeous global-inspired pattern with intricate details in hues of orange and blue. Flip it over to reveal a delicate floral pattern on a background of blue. While the patterns look great together, they both have very different vibes, giving you more versatility than your standard reversible comforter set. Along with the reversible bedspread and two pillow shams in the bedding set, you’ll also get all the pieces you need to complete the look, including a flat sheet, a fitted sheet, two pillow cases, and a bedskirt.

Related: Macy’s is selling a $205 French farmhouse quilt set for $72

Crafted from a smooth microfiber, this bedding is soft to the touch, so it’s perfect for snuggling up in. The material is also durable, fade resistant, and machine washable, so it will continue to look good after frequent use and washing. The bedding is designed for year-round use. It’s warm but lightweight, so you won’t overheat in the middle of the night. For even more peace of mind, the fabric is Oeko-Tex Standard 100 certified, meaning it has passed testing to verify it’s safe from over 1,000 harmful substances. 

Details to know 

Sizes: Twin, full, queen, and king sizes are all available for $40.

Bedding in set: A comforter, two pillow shams, a flat sheet, a fitted sheet, two pillowcases, and a bed skirt.

Material: Microfiber made from 100% polyester.

Is it machine washable?: Yes.

Overall, shoppers are satisfied with this complete comforter set. “This is very cozy. We are thrilled with the warmth and color of this set,” one reviewer raved. Another shopper wrote, “It’s super cute and comes with everything you need! The quality is amazing, and it’s super soft and comfortable.”

Shop more deals

Blockprint Trellis Reversible 8-Piece Comforter Set, $40 (was $100) at Macy’s

Alexa Damask Reversible 8-Piece Comforter Set, $40 (was $100) at Macy’s

Kayla Patchwork 8-Piece Comforter Set, $40 (was $100) at Macy’s

The Macy’s Jaipur 8-Piece Comforter Set is a soft and cozy bedding selection that can transform your bedroom. It will only be available for $40 for a few more days, so don’t wait to snag it for yourself.

Amazon has a $40 3-tier metal storage shelf that ‘fits perfectly in a small closet’

October 30, 2026 MMN Editor Filed Under: SUCCESS, The Street

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.Why we love this deal

Whether it’s the laundry room or the bathroom linen closet, we all have areas in the home that could improve with some added storage and organization. When facing this common conundrum, a sturdy shelving unit can make all the difference.

One option, the M Mzg 3-Tier Metal Storage Shelf, is now on sale for under $50 at Amazon. As a result, shoppers can score this premium unit for just $40.

M Mzg 3-Tier Metal Storage Shelf, $40 (was $45) at Amazon

Courtesy of Amazon

Shop at Amazon

Why do shoppers love it?

The most impressive feature of this shelving unit is its heavy-duty build, which can hold up to 750 pounds. Each of the three tiers can hold up to 250 pounds, and to provide even better storage, the shelves are adjustable. While it offers ample storage, the piece is still compact, so you can fit it into tight corners and narrow spots. On top of that, 360-degree spinning wheels make moving this rack around the home a breeze.

“Great for tight places where you need more storage,” one shopper wrote. “I purchased two. They are perfect for that small space, like the inside of a bathroom linen closet, or a storage pantry. These are small, easy to move with wheels, and hold a good amount of things. I purchased some baskets that fit inside, and that makes them hold even more.”

Details to know

Dimensions: The three-tier shelf measures 13.8 inches deep, 23.6 inches wide, and 25.5 inches high.

Color options: It’s only available in black.

Will it hold heavy appliances?: Yes, each shelf can hold 250 pounds, for a total weight capacity of 750 pounds.

Does it come with wheels?: Yes, this unit comes with sturdy wheels.

Is assembly required? Yes, but it should be hassle-free with no tools needed.

Standing just over two feet tall, this shelf can be placed in so many areas around the home. While you will need to put together the structure upon arrival, many shoppers rave about the simple assembly process, including one reviewer who wrote, “It’s really sturdy, and you can adjust the size of the shelves. It’s really easy to put together — my kiddo put it together by himself! Very functional and looks great with all my plants.”

Related: Amazon is selling a rattan storage cabinet with 3 shelves and a drawer for $130

Another shopper said, “These little shelves are so sturdy! I was actually really surprised. It was also very easy to put together and fits perfectly in a small closet space.”

Shop more deals

Izeuk 4-Tier Chrome Metal Storage Shelves, $60 at Amazon

M Mzg Heavy Duty 5-Tier Utility Shelving Unit, $54 at Amazon

Singaye 4-Tier Small Wire Shelves, $37 at Amazon

Save space and money by adding the M Mzg 3-Tier Metal Storage Shelf to your cart while it’s still available for just $40. 

Iconic family dining chain shuts about 1,250 locations, 45 remain

October 30, 2026 MMN Editor Filed Under: SUCCESS, The Street

On a business trip to Orlando back in the mid-1990s, I dined at a Shoney’s restaurant for the first time after the chain had expanded to about 1,300 locations in 34 states over the years.

The food at the time was a basic buffet-style breakfast and not very high quality. I was not impressed with the biscuits and gravy. In the three decades since my Shoney’s visit, the chain closed a significant number of locations in its Midwest and Southeast territories.

In 2000, Shoney’s filed for Chapter 11 bankruptcy after settling a racial discrimination lawsuit and facing a large debt load, according to court papers. The restaurant chain, which was established in 1947, closed over 800 locations and by the end of 2006, the chain had 282 locations.

Former Church’s Chicken franchisee David Davoudpour purchased the company in 2007, with a goal of returning Shoney’s to its glory days, according to the company website. The financial crisis began after the acquisition in 2008, and the company ceased opening new locations.

Family dining chain Shoney’s is looking to revitalize its brand and sign more franchise agreements.Alexander Spatari / Getty Images

Shoney’s continued closing locations

Shoney’s closed another 130 locations from 2007 through 2013 because of the economic downturn. The company began seeking new franchises beginning in 2013 and had 150 locations by 2016, according to court papers.

The dining chain, which currently has 45 locations in 11 states according to its website, continued closing restaurants over the last 10 years, including one in West Virginia in August 2026.

Restaurant reopened after 5 years

Shoney’s closed its location at 242 Mall Road in Oak Hill, W.Va., permanently on Aug. 23, 2026, after reopening the restaurant on July 24, 2025, as a buffet-only establishment. The chain had closed the restaurant for renovations for five years before it reopened last year, according to LootPress. The reopening had been delayed several times.

The dining chain also closed several locations in 2025, including its Waynesville, N.C., restaurant at 3334 Asheville Road in October 2025, WLOS-TV reported.

“Due to many months of staffing issues, Shoney’s of Waynesville is permanently closed. Thank you, Waynesville, for 40+ amazing years,” a note on the restaurant’s front door read.

Shoney’s earlier closed its restaurants on Airport Boulevard in Springdale, S.C., and at 7335 Garners Ferry Road in Columbia, S.C., in August 2025, The State reported.

Looks to grow through franchising

After hundreds of restaurant closures, Shoney’s said it looks to reverse course and to return to its “glory years,” seeking to grow through franchising following an extensive revitalization, according to a company statement.

“Shoney’s is offering franchising opportunities to qualified single- and multi-unit candidates to ensure even better days ahead for America’s Dinner Table,” the company said in the statement.

New restaurant design coming

In September 2026, the restaurant chain presented its franchisees with a forward-thinking architectural blueprint for its new-look restaurant, which is expected to serve as a model for all new and existing locations.

Shoney’s is hoping to capitalize on its ranking of the 5th Best Buffet Chain as ranked by Newsweek’s 2025 Reader’s Choice Poll. Shoney’s was ranked behind the No. 1 Best Buffet Chain, Golden Corral, No. 2 Fogo de Chao, No. 3 CiCis Pizza, and No. 4 Ponderosa/Bonanza Steakhouse. Newsweek’s 2026 poll had not been released at last check.

Related: Grand Canyon hotel files for Chapter 11 bankruptcy

How Sweet It Is: Tootsie Rolls Still Going Strong After 130 Years

October 30, 2026 MMN Editor Filed Under: SUCCESS, The Street

Korea, 1950, and the Marines are in a tough spot.

Roughly 30,000 U.N. troops, including about 15,000 Marines, soldiers from the Army’s 7th Infantry Division, British commandos and South Korean police, are surrounded by more than 120,000 Chinese soldiers at the Chosin Reservoir as temperatures nosedive to a bone-rattling 30 to 40 degrees below zero.

Running out of ammunition, the embattled Devil Dogs radioed an urgent request for 60mm mortar rounds using the designated code name “Tootsie Rolls.”

However, according to one version of events, instead of receiving the much-needed ammunition, the Marines mistakenly received the famous candy by airdrop.

A different account holds that it was distributed from supplies originally intended for a military post exchange.

Either way, it makes for a hell of a story, don’t you think?

Tootsie Rolls had been a standard part of American field rations since World War II because they held up under all kinds of conditions. And they made a big difference at the Chosin Reservoir.

Frozen solid, the candy could break a tooth, but the Marines found they could thaw it in their mouths for an instant energy boost.

“Tootsie Rolls were our main diet while fighting our way out of the Reservoir. You can bet there were literally thousands of Tootsie Roll wrappers scattered over North Korea,” said 1st Marine Division veteran Edward M. Szymciak, according to the Museum of the American G.I.

In the Beginning…

The Marines also reportedly used the candy to patch bullet holes and repair leaking radiators in their vehicles.

These are just a few of the tales associated with the iconic candy, whose maker, Tootsie Roll Industries (TR), marked its 130th anniversary this year.

Back in 1896, when William McKinley was president, Leo Hirschfeld, an Austrian immigrant, began working at a small candy shop in New York City owned by the Stern & Staalberg.

Hirschfeld wanted a chocolate-tasting candy that would not melt in the heat, and he dubbed it “Tootsie,” after his daughter Clara’s nickname.

The Tootsie Pop, a lollipop with a Tootsie Roll center, debuted in 1931. The company also owns such beloved brands as Junior Mints, Charms Blow Pops, Sugar Daddy and Charleston Chew.

Tootsie Roll Industries

So how did Tootsie Rolls manage to survive for so many years? Jason Liebig, a candy and snack brand historian, has a few ideas.

“First, it is delightfully simple and perfect in its way,” he said. “Chocolatey, chewy, and remarkably stable — it doesn’t melt — so it’s something that travels well. So, the product itself is fundamentally sound. That simplicity also makes it something that can be produced simply and affordably. But that alone can’t be the reason it is still with us.”

Liebig, also known as the “Indiana Jones of Brands,” said the Gordon family, which has led Tootsie Roll Industries for decades, has played a key role in the brand’s longevity.

The Gordons’ history with Tootsie Roll began during the Great Depression, when the struggling corporation was called the Sweets Company of America.

William Rubin, the father of current CEO Ellen Gordon, steadily acquired shares and gained a controlling interest in the company.

Melvin Gordon, Ellen’s husband, was chairman and CEO of Tootsie Roll Industries from 1962 until his death in January 2015 at the age of 95. At the time of his death, he was the oldest CEO of a company traded on a major U.S. stock exchange.

“Tootsie Rolls are not an exciting hit product in today’s market, and another company or executive group might have wanted to replace it with something newer and more exciting — or more profitable — but while Tootsie Rolls and Tootsie Pops are not the ‘next big thing,’ they are about as stable an offering as one can imagine,” Liebig said.

Related: Halloween Candy Sales Check: Here’s what Amazon is selling

Ellen Gordon’s connection to the company dates to the 1920s, when her mother first purchased shares. Now 94, she remains at the helm of the family-led business.

“I think we can look at the Gordon family as key in the long-term commitment to the Tootsie Roll product,” Liebig said. “And generation after generation they’ve always been there and they are a tradition that consumers have passed down. Beyond that, Tootsie Roll has pretty fantastic marketing.”

Liebig also noted the Mr. Owl character, which debuted in 1969 to promote Tootsie Pops and is widely considered one of the most recognizable and longest-running animated advertising icons in television history.

“In that campaign, they created a timeless marketing-mascot bit,” he said. “There’s magic in that marketing.”

A Trick or Treat Tradition

Mr. Owl was rebooted last year, so now a new generation can ponder the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?”

And this year, he got a chameleon sidekick in ads promoting Tootsie Roll’s range of flavors.

Shutterstock

Tootsie Roll Industries reported third-quarter earnings of 31 cents per share on Oct. 21, down 35% from a year earlier, while net sales slipped 1% to $227.2 million.

In a statement, Gordon cited such factors as the timing of seasonal Halloween sales, higher costs for cocoa, chocolate and packaging materials, as well as increased energy costs.

Tootsie Rolls are popular among Baby Boomers and Gen X as a nostalgic staple, but their appeal fades among younger consumers.

“I think it’s fair to say that, given that Tootsie Roll is a classic and traditional treat, in some ways it gets left behind as consumers seek out new experiences,” Liebig said. “Gen Z and Millennials are seeking even more complex and exciting experiences from candy.”

He cited the success of Nerds Gummy Clusters, which brought the concept of multi-textural candy — combining different physical textures in a single piece of sweetness — to the fore and upended the gummy candy category.

Liebig noted that while younger people are interested in low-sugar or zero-sugar products, “it just means that if a Gen Z is going to eat sugar, it has to deliver a truly unique experience.”

Tootsie Roll Industries recently introduced Tootsie Hoots, a small ball of Tootsie Roll surrounded by a candy shell, in a bid to bring a more varied texture to the classic candy. Liebig said the product fits a broader trend among younger consumers seeking new candy experiences.

“I think Tootsie products are perennial favorites and even in the face of data that might show younger consumers turning away from them, I think most adults will fill out any Trick or Treat bowl with at least a few Tootsie products,” he added. “It’s a good thing.”

Walmart has a $90 portable storage shed that is waterproof and resistant to UV rays

October 30, 2026 MMN Editor Filed Under: SUCCESS, The Street

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.

Why we love this deal

Sheds are an easy way to add extra space in your yard. They can house everything from lawn mowers to firewood to a bicycle. Even if you have a garage, it frees up so much space and provides a lot more organization for your outdoor essentials. But if you’ve ever looked up how much a shed can cost, you won’t be surprised that a high-quality option can cost thousands of dollars. 

If you’re looking for a budget-friendly option and portability, you’re in luck. You can get portable storage sheds for under $100, especially if you know where to look. The Erommy 5-by-7-Foot Portable Storage Shed is on sale at Walmart for only $90, and it’s a bestseller that you’re going to want to grab while it’s discounted during a limited-time Flash deal.

Erommy 5-by-7-Foot Portable Storage Shed, $90 at Walmart

Courtesy of Walmart

Shop at Walmart

Why do shoppers love it?

Measuring 5 feet long and 7.2 inches wide, this portable shed offers extra storage without taking up too much space. Since it’s portable, you can set it up anywhere without having to worry about building a foundation, and you don’t need to stick to just one spot if you need to move it. 

However, just because it’s portable doesn’t mean it’s not durable, as shoppers say the shed is “strong” and “sturdy.” The powder-coated steel frame is resistant to chipping, rust, and corrosion, and it’s grounded with anchors to keep it in place, despite wind or harsh weather. The cover is made of three layers of 190-gram PE material. With a coating, it’s waterproof, tear-resistant, and UV-resistant. 

The shed has a roller shutter door design that not only protects your belongings but also makes it easy to access them. It rolls up for a wide opening, and it’s secured with hook-and-loop tape to quickly roll it up and down when inclement weather is expected.

Its portability and durability are easily some of the biggest benefits of this storage shed, but we can’t forget to highlight how versatile it is. It can be used for a variety of items, including storing your motorcycle or bike, firewood for fall night fires, gardening supplies, and lawn care equipment. You can also use it beyond storage, setting it up for extra shelter during outdoor parties and tailgating, along with markets or trade shows. 

Related: Walmart has a 5-foot walk-in storage shed for just $98

Details to know

Dimensions: 5 feet long by 7.2 feet wide by 5.4 feet tall.

Material: Steel frame and PE cover.

Features: Waterproof, UV resistance, and tear resistance.

Walmart shoppers say the storage shed is “solid” and “perfect for cheap storage.” One reviewer said it’s a great place to store their lawnmower.

Shop more deals 

Homall 6-by-3-Foot Outdoor Storage Shed, $73 at Walmart

Sunmthink 6-by-8-Foot Portable Shed, $110 at Walmart

Walsunny 6-by-6-Foot Storage Shed, $100 (was $170) at Walmart

The Erommy 5-by-7-Foot Portable Storage Shed is on sale for just $90, and it’s a great storage option that won’t break the bank.

Jim Cramer says sell a popular meme stock, despite record quarter

October 30, 2026 MMN Editor Filed Under: SUCCESS, The Street

I still remember the first movie theater I went to. The seats weren’t particularly comfortable, the place wasn’t fancy, and honestly, none of that mattered to me.

I was there for the big screen, the popcorn, the hype, and the chance to forget about everything else for a couple of hours. 

Years later, I walked into a modern theater with reclining seats and a much more luxurious setup. It was a completely different experience, comfortable, expensive, and a little too polished. But surprisingly, a part of me still missed the simplicity of that first experience.

That gap between a great experience and a great investment is the AMC (AMC) story in 2026. On Oct. 29, 2026, during the “Mad Money” Lightning Round, Jim Cramer gave a caller his verdict.

I think that this stock should be sold.

What looks odd is the timing. AMC just had its best quarter in its 106-year history. The stock is up 97.44% year to date and 15.79% over the past year, according to Yahoo Finance. It trades at $3.08, just below its 52-week high of $3.40 set on Sept. 28, 2026.

Also Read: AMC Theatres CEO says one long-running entertainment debate is finally over

A record quarter that makes AMC’s sell call look strange

There is a contradiction here. In Q2 2026, AMC reported total revenue of roughly $1.6 billion, up about 14.2% year over year, according to AMC’s Q2 earnings release.

Adjusted EBITDA jumped 70% to $321.4 million, the first time it has ever crossed $300 million in a quarter. Free cash flow was $190.1 million. Adjusted EPS was $0.14.

In our 106-year history, never before has AMC had such superb results.

He added that AMC “has often been underestimated, and yet we continue to outperform.”

AMC is the world’s largest theater chain, with roughly 860 theaters and 9,600 screens. A summer box office lifted by hits such as “The Odyssey” gave it the kind of quarter exhibitors spend years hoping for. 

If you judged the business on its own, Cramer’s call would be hard to defend. That is the point. His call is about the stock, not the popcorn.

Where AMC’s bear case actually lives

I covered a similar split earlier when Cramer told viewers to sell Rocket Lab after a Neutron delay: a story the market loved, and a balance sheet it could not ignore. AMC fits the pattern for different reasons. Three stand out.

First, debt. Even after reducing principal balances by about $1.7 billion since the end of 2020, AMC still carries nearly $4 billion in long-term debt.

More AMC Entertainment Holdings:

AMC credit upgrade comes with a catch

New Spider-Man movie raises stakes for struggling cinema giant

Popular movie theater chain keeps closing locations

CEO Adam Aron noted the company refinanced $400 million, extending maturities by four years, and has no maturities currently expected until 2029.

I admit that is real progress. It also means interest costs remain a heavy weight on a business whose profits arrive in bursts.

Second, the gap between adjusted and reported results. While adjusted EPS was positive, the GAAP net loss widened to $11.4 million from $4.7 million a year earlier, even in its strongest quarter in history. Many fundamental investors discount adjusted figures when the bottom line remains in the red at peak season.

Third, dilution. In the same quarter, AMC raised about $285 million in gross proceeds through equity offerings. That keeps the balance sheet healthier, but every new share trims the value of the ones already held.

AMC is the world’s largest theater chain, with roughly 860 theaters and 9,600 screens.Sunan Wongsa-nga / Getty Images

Why a theater chain trades like a ticket to something else

I felt this tension again while thinking about that recliner theater. A ticket there costs more than a whole evening out used to cost in my city, and people still pay it for the right movie.

The business can be healthy while the stock behaves like a lottery ticket. Retail traders have treated AMC as a symbol since the meme-stock era, which means its price often reflects sentiment more than cash flow.

Cramer has long favored companies with strong balance sheets over speculative stocks, and his Lightning Round answers rarely leave much room for nuance. Still, Aron raised a valid point.

He said reducing leverage should lower interest rates on roughly 75% of AMC’s debt, potentially saving the company about $51 million in annual interest expenses if the required conditions are met. That would come on top of the $16 million in savings already achieved.

The next test is close. AMC reports Q3 earnings on Nov. 4 after the market closes. For holders who have ridden the stock up almost 100% this year, that report decides whether the summer was a turning point or a peak. 

A film business lives and dies by its slate, and a record quarter has to be repeated before the market stops pricing it as a one-off.

For the casual moviegoer, AMC may be in the best shape of its modern life. For the investor, Cramer’s message is that a good year at the box office does not erase a $4 billion debt.

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