Reviewed by Margaret James
Fact checked by Suzanne Kvilhaug
What Are Business Ethics?
Business ethics are the moral principles and values that guide the operations of a company or business, and the behavior of management and employees.
Common issues that fall under this umbrella include employer-employee relations, discrimination, environmental issues, bribery, insider trading, and social responsibility.
Many laws exist to set basic ethical standards within the business community, but it is largely dependent upon the leadership of business to develop a code of ethics.
While practicing strong ethics keeps a business within the parameters of the law, it can also serve to build goodwill and brand equity.
That’s because popular social issues often drive business ethics. When different issues come to the forefront, organizations respond by bringing their ethical tenets in line with new social norms.
Key Takeaways
- Business ethics guide a company’s operations and employee behavior and deal with such things as environmental issues, social responsibility, and employee-employer relations.
- While laws related to business ethics exist, it is up to each business to establish a code of ethics.
- Business ethics saw a notable shift in the 1960s when more companies started embracing social responsibility.
- They saw another transition phase in the 1970s and 1980s when philosophy shifted from pure authoritarianism toward greater collaboration with employees.
- An important ethical consideration in the 21st century is maintaining consumer privacy as companies mine user information for valuable marketing data to use and potentially sell.
Business Ethics in the 1960s
The 1960s brought the first major wave of changes in business ethics. Cultural values were shifting, with individualism and fierce dedication to social issues such as environmentalism and world peace coming into vogue.
While young workers in the 1960s were idealistic and wanted to make the world a better place, employers found that their general work ethic, compared to that of previous generations, was lacking.
Drug use was rampant, and the new focus on individualism caused many workers to look upon their employers with disdain.
Companies responded to the changing times by beefing up human resources departments, establishing mission statements, and outlining codes of conduct.
However, in response to the changing desires of their employees, businesses also began embracing social responsibility at a level not previously seen.
In fact, the 1960s saw businesses trumpet environmental friendliness for the first time and companies also looked for new ways to give back to their communities.
Major Events in the 1970s and 1980s
During the 1970s and 1980s, two events shaped changes in business ethics: defense contractor scandals that became highly publicized during the Vietnam War and a heightened tension between employers and employees.
In response, the government implemented stricter policies governing defense contractors, and companies revamped contracts with employees to focus less on rigid compliance and more on values.
Popular management philosophy shifted from pure authoritarianism toward more collaboration with employees (and communities) and working on an equal footing.
Important
Business ethics change over time as the values of individuals and institutions change. They evolve to incorporate moral principles that reflect these specific changing values and may continue to deal with them despite the passage of years.
The 1990s and Environmentalism
The 1990s saw a rebirth of environmentalism, new heights in social responsibility, and graver legal ramifications for ethical missteps.
For example, tobacco companies and junk food manufacturers faced heightened scrutiny, along with several important lawsuits over the public health ramifications of their products.
Oil companies and chemical companies had to contend with increasing public pressure to answer for environmental damage. Class action lawsuits rapidly gained in popularity and, in response, businesses were forced to spend more on legal departments.
The Online Realm of the 21st Century
From the year 2000 onward, business ethics expanded to encompass the online realm. The big ethical dilemmas of the 21st century have centered on cybercrimes and privacy issues.
Crimes such as identity theft, almost unheard of 20 years before, are a threat to anyone doing business online.
As a result, businesses face social and legal pressure to take every measure possible to protect sensitive customer information.
The rise in the financial value and popularity of data mining and target marketing for businesses has forced companies to walk a fine line between protecting consumer privacy and using online activities to glean valuable marketing data.
Business Ethics in the AI Age
The emergence of artificial intelligence (AI) as a growing force in business has presented new challenges that people and companies are striving to deal with.
The many changes in business and society that could take place over the years as AI technology continues to develop may be highly consequential for businesses.
Companies Developing AI
According to a 2023 study conducted by the Markkula Center for Applied Ethics at Santa Clara University, a vast majority of Americans care that AI be ethical.
Approximately 86% felt that AI companies should be regulated and 82% felt the U.S. government should clarify those regulations.
And despite some businesses involved in AI development (such as IBM and Microsoft) having some clear degree of AI ethics focus, over half of Americans believe that companies haven’t been concerned with or by ethics as they’ve developed AI technology.
Companies Using AI
Business ethics must apply not just to the development of AI but also to its use by myriad businesses. Fairness, transparency, and accountability have become watchwords for such ethics.
Business ethics could play a large role in helping companies avoid business risks associated with AI and in creating positive social change, both major benefits for businesses.
When Did Business Ethics Start?
The term “business ethics” started becoming familiar to people in the 1970s, with the rise of the academic discipline at colleges and universities. The idea of ethics in the conduct of business could be understood to have started with the origin of business.
Why Do Business Ethics Matter?
They matter because, when practiced by companies, they inspire confidence and feelings of trust in customers, stakeholders, and the public. They help companies avoid mistakes that could hurt or ruin their chances of success. And because moral leadership plays an important, positive role in the health of societies and provides examples for others to follow.
What Are Some Major Concerns of Business Ethics?
Matters such as discrimination, harassment, data privacy, health and safety, and fraudulent accounting are major issues associated with business ethics.
The Bottom Line
Business ethics have evolved since the 1960s, as the important social and business issues that they address have changed.
The list of concerns has grown from such matters as workplace fairness, environmentalism, war, and social upheaval to include social responsibility, harassment, workplace and public safety, accounting transparency, and personal data privacy.