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Meme coins have evolved from internet jokes into multi-billion dollar assets, attracting everyone from casual investors to major financial institutions and the sitting U.S. President. Once playful parodies, the explosion of tokens tied to celebrities, politicians, and viral trends has turned them into “highly volatile and speculative assets,” Anwar Sheluchin, a doctoral candidate at McMaster University researching financial governance and digital currencies, told Investopedia.
Sheluchin suggested many traders haven’t caught up to significant shifts within the industry over the last decade or so. “Meme coins are still inspired by internet culture and trends and supported by online communities [and] hype cycles,” she said. But “the hype around them seems to operate in shorter time frames than before.” She noted many coins, like the one from the so-called “Hawk Tuah girl” and based on her 2024 viral fame, “had prices rise and plummet within hours”—not days and weeks.
Below, we take you quickly through some dangers with these assets.
Key Takeaways
- Meme coins are highly speculative and driven by social media hype rather than intrinsic value.
- Their extreme volatility could mean heavy losses for anyone trading them.
- Pump-and-dump schemes and market manipulation are common in this sector.
What Are Meme Coins?
Meme coins are a cryptocurrency that thrives on social media hype, internet culture, and community engagement—there’s simply no intrinsic value or use for them beyond that. Hence, they’re far more like casino chips than regulated investments.
Initially created as supposed jokes or parodies, they have gained traction because of speculative interest, with Dogecoin (DOGE) leading the way. While some, like Shiba Inu (SHIB) and Floki Inu (FLOKI), have gained strong followings, the vast majority haven’t.
Days before his inauguration in January 2025, President Donald Trump issued a $TRUMP token, marketing it as an “expression of support” for his views. The token’s price surged more than 200% before crashing to below its offering price in a matter of days. This rollercoaster pattern is the rule, not the exception, for meme coins.
Meme Coins and Crime
Authorities have long highlighted the major criminal risks associated with meme coins. For example, in October 2024, U.S. authorities charged 18 individuals and major crypto firms with various frauds against everyday investors. These schemes depended on central players in the sector—so-called “market makers”—who artificially inflated trading volumes and prices through wash trades to create fake transactions and suggest more buyer interest for unsuspecting investors.
Experts like Sheluchin say that market manipulation isn’t the only problem in the sector. It’s also rife with pump-and-dump schemes, in which prices are often artificially inflated before major sell-offs, leaving late investors at a loss.
The 2024 charges “are a stark reminder of how vigilant online investors must be and that doing your homework before diving into the digital frontier is critical,” said Acting U.S. Attorney Joshua Levy. “People considering making investments in the cryptocurrency industry should understand how these scams work so that they can protect themselves.”
Warning
One defendant in the October 2024 crypto fraud case unwittingly messaged undercover investigators that he and his cohort’s “objective on the secondary markets” (where everyday traders buy their meme coins) was to find “other buyers from the community, people you don’t know about or don’t care about” because “we have to make [the other buyers] lose money in order to make [a] profit.”
Other Significant Risks
As if all that weren’t enough, here are the other well-known hazards of putting your money into these coins:
- Extreme volatility: Meme coins experience unpredictable price swings, leading to potential gains or significant losses.
- Lack of fundamental value: Most meme coins lack real-world applications, strong development teams, or long-term viability.
- Regulatory uncertainty: Future legal crackdowns or reclassifications could impact their liquidity and market presence.
- Security risks: You must secure your coins from hackers and other criminal operators.
- Liquidity issues: Many meme coins have low trading volumes, making selling holdings at desired prices difficult.
The Bottom Line
Traders should approach meme coins with extreme caution, more akin to gambling and entertainment than an investment for your portfolio. “The speculative nature of meme coins, combined with their susceptibility to fraud (pump-and-dump schemes),” Sheluchin said, “poses significant risks to retail investors, especially those who are inexperienced.”