Reviewed by Margaret James
Fact checked by Vikki Velasquez
ROE and ROA Metrics
Investors use return on equity (ROE) and return on assets (ROA) ratios to gauge a company’s ability to generate earnings from its investments. Both measure a type of return, but these metrics don’t represent the same thing. Together, they provide a clearer representation of a company’s performance.
Key Takeaways
- Return on equity (ROE) and return on assets (ROA) are two financial ratios that measure how a company generates money from its investments.
- Return on equity is a company’s net income divided by shareholder’s equity.
- Return on assets is a company’s annual net income divided by total assets.
- Using the metrics together, investors get a full view of a company’s financial performance.
Return on Equity
ROE is a fundamental ratio that shows how effectively a company’s management uses investors’ money. It tells investors if the company’s value grows at an acceptable rate. This financial indicator divides the company’s net income by shareholders’ equity. Shareholders’ equity is found on the company’s balance sheet. Net income is on the income statement.
ROE=Average Shareholders’ EquityAnnual Net Income
Let’s calculate ROE for the fictional company Ed’s Carpets. Ed’s 2024 income statement shows a net income of $3.822 billion. In 2024, stockholder equity was $25.268 billion. In 2023, it was $6.814 billion.
To calculate ROE, average shareholders’ equity for 2024 and 2023 ($25.268bn + $6.814bn ÷ 2 = $16.041 bn), and divide net income for 2024 ($3.822 billion) by that average. ROE equals 0.23, or 23%. In 2024, Ed’s Carpets generated a 23% profit on every dollar invested by shareholders. Professional investors consider an ROE of 15-20% as a positive sign. However, ROE comparisons depend on the industry.
15%-20%
Many professional investors consider an ROE of 15%-20% acceptable, but ROE comparison depends on the sector or industry. For example, as of Feb. 12, 2025, Apple’s ROE averaged 146.59% over 12 months.
Return on Assets
ROA reveals the profit a company posts for every dollar of its assets, including cash in the bank, accounts receivable, property, equipment, inventory, and furniture.
ROA=Total AssetsAnnual Net Income
Ed’s Carpets earned $3.822 billion in 2024. Total assets were $448.507 billion. Its net income divided by total assets gives a return on assets of 0.0085, or 0.85%. In 2024, Ed’s Carpets earned less than 1% return on its assets.
Ed’s balance sheet should reveal why the company’s return on equity and return on assets were so different. The carpet maker carried an enormous amount of debt, which kept its assets high while reducing the proportional amount of shareholders’ equity. In 2024, it had total liabilities that exceeded $422 billion—more than 16 times its total shareholders’ equity of $25.268 billion.
Important
ROAs should always be compared among firms in the same sector. In Feb. 2025, food industry giant McDonald’s posted an ROA of 14.68, while tech company NVIDIA posted an ROA of 77.99.
Comparing Liabilities
ROE shows performance based on shareholder equity. ROA shows company profitability based on its total assets. The return on debt (ROD) measures how much a company profits from borrowed or leveraged funds. Financial leverage or debt separates ROE and ROA. Because ROE weighs net income only against owners’ equity, it doesn’t say how well a company uses its financing from borrowing and issuing bonds. Such a company may deliver an impressive ROE without being effective at using the shareholders’ equity to grow the company. ROA, because its denominator includes both debt and equity, can help investors see how well a company puts financing to use.
The balance sheet’s fundamental equation shows how this is true: assets = liabilities + shareholders’ equity. This equation tells us that if a company carries no debt, its shareholders’ equity and its total assets will be the same. It follows then that their ROE and ROA would also be the same. If that company takes on financial leverage, ROE would rise above ROA. The balance sheet equation—if expressed differently—can help us see the reason for this: shareholders’ equity = assets – liabilities.
By taking on debt, a company increases its assets. Therefore, when looking at ROA, the numerator (return) would stay the same, but the denominator (assets) would increase. Therefore, the ratio of returns to assets would decrease. Alternatively, a company’s returns and equity remain unchanged. Taking on debt changes a company’s assets via the cash they accept and a company’s liabilities via the obligation. Therefore, ROE remains unchanged when a company takes on debt, while a company’s ROA likely decreases.
Is a High Return on Equity Good?
ROE comparisons should be made among companies in the same sector or industry. An ROE of 15 or higher is generally considered good since it reflects how well a company is generating earnings relative to its shareholder’s equity. In this way, it shows how effectively a company is managing its capital.
What Do Changes In ROA Mean for Investors?
A ROA that rises over time indicates that the company is increasing its profits with each investment dollar it spends. A falling ROA indicates that the company might have over-invested in assets that have failed to produce revenue.
Can ROA Be Too High?
If a company’s ROA is considerably higher relative to its industry, it may indicate that it is not investing enough into the company to take advantage of growth opportunities.
The Bottom Line
Investors should look at ROA as well as ROE. They provide a clear picture of management’s effectiveness. If ROA is sound and debt levels are reasonable, a strong ROE is a solid signal that managers are doing a good job of generating returns from shareholders’ investments. ROE is a “hint” that management is giving shareholders more for their money. On the other hand, if the ROA is low or the company is carrying a lot of debt, a high ROE can give investors a false impression about the company’s fortunes.
Correction–Jan. 30, 2023: A previous version of this article incorrectly stated that equity decreases, which causes ROE to change when debt is incurred. In reality, taking on debt does not change equity in absolute dollars, so ROE would not change.