It is no secret: People generally hate the process of buying a new vehicle. It is a sentiment I hear constantly, especially from women, who are often treated disrespectfully or targeted with “games” at traditional car dealerships.
For 30 years, I have watched the auto business go through a slow-motion change. I never thought it would take this long, but we are finally reaching a tipping point where you can bypass the “grind” entirely.
The Tesla Effect: No Games, No Gimmicks
The real catalyst for change has been electric vehicle (EV) manufacturers selling direct to the public. If you buy a Tesla, the process would shock you with its simplicity:
Build online: You go to Tesla.com and build the exact car you want.
Transparent pricing: It tells you the price right there — no haggling.
The deposit: You pay a $250 non-refundable deposit.
Digital paperwork: You fill out your forms online.
The pickup: When the car is ready, you go to a Tesla Center. It’s possible to be in and out the door in less than five minutes.
More EV companies are adopting this model, and Carvana — which has been doing exceptionally well after a rocky couple of years — is now selling limited brands of new cars using the same straightforward approach.
Amazon Auto: The New Kid on the Block
Amazon is always looking for new territories to conquer, and they have officially entered the fray with Amazon Auto.
While it’s not quite as “clean” as the Tesla experience yet, it is significantly better than the traditional dealership experience. Here is how it works:
Availability: It is currently in about 130 markets (not nationwide yet).
Brands: They started with Hyundai, but have expanded to include Kia, Mazda, Subaru, Chevrolet, and Jeep.
Process: You search for “Amazon Auto” on the site, select your model (e.g., a Hyundai Santa Fe), choose your trim and color, and see participating dealers and prices in your area.
It isn’t fully automated, but it makes the process much “cleaner.” It helps eliminate the “wear-down” tactic where dealers try to distract you with one hand while adding fees with the other.
Costco Auto: The “Analog” Powerhouse
Many people don’t realize that Costco is effectively one of the largest vehicle sellers in the U.S. through the Costco Auto Program.
Unlike Amazon or Tesla, this is a very analog, member-only benefit. You validate your membership online, and Costco directs you to a specific local dealer. That dealer is contractually required to give you a pre-arranged, “no-game” price.
Why it works: Costco members are some of the most affluent shoppers in the country. Dealers want access to you, and they mess with Costco members at their own peril. If Costco hears you are being mistreated, they will kick that dealer out of the program.
Clark Howard’s Rules for a Stress-Free Purchase
If you aren’t using one of the programs above, you can still execute a deal online with almost any dealer — if you are savvy.
Expand your search: I always recommend traveling a wider geographic zone to find the best price.
The “drive-out” price: Never just ask for the car’s price. Ask for the total “out the door” or “drive-out” price, including an itemized list of all taxes and fees.
Beware of ADMs: Look out for “Additional Dealer Markups” or fees. Whether they call it a “breathing fee” or a “prep fee,” it’s usually just a made-up way to pad their profit.
Everything in writing: Execute as much as possible via email or online before you ever set foot on the lot.
The business is changing, but the best deals still go to the savviest shoppers. Don’t let them play games with your money!
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