Hershey’s April Fools’ Day reversal on Reese’s classic recipe is the most important brand trust story in food retail this year.
Forbes
The KitKat Heist: How Brands Use Creativity To Turn Problems Into Buzz
The KitKat heist shows how brands like Nestlé, Oreo, Domino’s, and KFC use creativity to turn unexpected problems into attention, engagement, and marketing impact.
How Home Depot Is Harnessing Weather Data To Drive Local Retail Sales
Home Depot has partnered with The Weather Company to leverage weather intelligence in hyperlocalized marketing this gardening season.
U.S. Launches Rescue Operation For Fighter Jet Shot Down In Iran
Iranian state media posted pictures of what it says is wreckage of a U.S. fighter jet it shot down over central Iran.
Global Food Prices Rose Again In March—As War In Iran Drives Up Energy, Fertilizer Cost
Between the war and tariffs, food prices have largely risen since Trump took office.
Red Hot Chili Peppers Chart A Rare Streaming Smash In America
Red Hot Chili Peppers debut “Scar Tissue” on Billboard’s Rock Streaming Songs chart, earning a third career win on the tally.
New Ukrainian Jammer Makes Russia’s Latest Glide Bombs Useless (Again)
Lima Quant, an upgraded version of Ukraine’s Lima jamming system, is claimed to neutralize one of Russia’s most feared weapons.
Higher E.V. Demand Won’t Survive The Oil Crisis
The current boost in E.V. sales is unlikely to last beyond the Iran War, just as 2008 saw a shift away from SUVs—but only for 2 years.
Noah Cameron Among Top Fantasy Baseball Waiver Wire Targets For Week 3
Noah Cameron and Riley O’Brien are among the top options to consider on the fantasy baseball waiver wire for Week 3.
Inside This American Coal Miner’s Comeback
With shipments of natural gas trapped behind Hormuz, desperate nations are looking for dirty coal. That’s good news for America’s biggest coal miner.