Most entrepreneurs fail not because they donât work hard enough but because they work on too many things that donât matter. Brandon Willington, founder of âWhere U?â, one of Australiaâs fastest-growing Lead Gen education businesses learned this the hard way.
In this rare sit-down, he shares 5 Lessons to navigate todayâs competitive landscape.
Lesson 1: Ruthless Focus Beats Perfect Ideas
Like many founders, Brandon spent his early years experimenting constantly. Multiple offers. Custom services. New ideas every month. His business grew, but it was fragile and exhausting.
âWe were trying to do everything,â he says. âTwelve different things you could buy.â Then he made a decision that most entrepreneurs resist: he cut almost everything.
âOne offer. One product. One focus,â he says. The result was growing from $40,000 to 1,000,000 in monthly revenue within 12monthsÂ
âI was really wrong for five years straight,â Willington admits. âThen I was really right about one thing.â
That insight became foundational: you donât need to be right often you need to be right once, then repeat that action at scale.
Lesson 2: Donât Overcomplicate Growth
Willington teaches 3 things for a successful service-based businesses:
- An ad that gets clicked by the right person
- A landing page that converts them into a qualified lead
- A sales conversation that closes the deal
âThatâs it,â he says. âIf youâre not growing, one of those three is broken.â The simplicity is intentional. Complexity hides problems.
âIf your ads arenât working, itâs an ad problem,â he explains. âIf leads arenât converting, itâs the page. If people arenât buying, itâs the sales conversation.â
Once all three work Willington says, âjust spend more on ads.â Today, he spends five figures a day doing exactly that.
Lesson 3: Trust Your Gut When Hiring
As the business scaled, so did the stakes of hiring. Willington uses just two filters:
- Can you do the job?
- Do I trust you?
The second matters more. âIf the problem is in the bank account, the solution is in a spreadsheet,â he says. âIf the problem is the person, the answer is in your gut.â
Experience taught him that humans are far better at reading each other than they realize and that ignoring early intuition is expensive. âIâve had bad gut feelings I ignored,â he says. âAnd I was dead right months later.â
Lesson 4: Keep It Playful or Youâll Burn Out
Despite the discipline, Willington isnât rigid. In fact, playfulness is a core part of his performance. âMy best work has always come when Iâm playful,â he says. From DJing in his early career to writing ads and designing offers, fun has been a signal not a distraction.
His full time coach Zach Welch later confirmed it: playfulness sits just before flow.âFor me, the balance between play and challenge is where I do my best work,â Willington says.
Lesson 5: Identity Drives Outcomes
At the same time his business was growing, something else was accelerating, his drinking. âAs we made more money, I just had more disposable income,â Willington says. âI was drinking four or five nights a week. A bottle of tequila at a time.âÂ
âIf you draw the trend line forward, thereâs no good ending.â So he quit drinking completely. Within days, the effect was dramatic. âAfter four days, I remember thinking, âI can think clearly again.ââ But the real shift wasnât physiological, it was identity-based.
To make sobriety stick, Willington replaced his wardrobe, changed his morning routine & began martial arts training twice a day.Â
âIt felt like I was putting on a costume every morning,â he says. âAnd that version of me didnât drink.â The business followed the identity, not the other way around.
Key Takeaways
Brandonâs success comes by Cutting what didnât matter, simplifying growth & repeating what worked. For entrepreneurs chasing success, the takeaway is uncomfortable but freeing:
You donât need more ideas. You need fewer executed relentlessly!
Success, it turns out, isnât complicated. Itâs just uncompromising.
The post Brandon Willington Builds 7-Figure Business by Ignoring Almost Everything appeared first on Addicted 2 Success.