Luxury Lifestyle

In the efforts to attract new audiences and stay relevant in an evolving luxury market, creative directors are often tasked with rebranding renowned fashion houses. While this injects a fresh perspective to a Maison and opens the opportunity for profits, it can also be something of a double-edged sword that could chip away at the “true essence” of the founder’s heritage, shifting the focus from legacy to trend-driven appeal. As designers reinterpret brand histories through selective eras or aesthetics, the risk of diluting tradition grows, leaving fashion giants in a constant cycle of balancing reinvention at the expense of authenticity.

Rise of the “Rebranding” Era

The luxury fashion industry operates at a crossroads — where heritage and reinvention are constantly at odds. Previous years have seen the former appointments of visionary creative directors like Alessandro Michele at Gucci and Hedi Slimane at Saint Laurent illustrating how the industry (or rather their conglomerates) prioritises a bold, contemporary overhaul to captivate new audiences. Michele’s maximalist, vintage-inspired take propelled Gucci to fresh cultural relevance, while Slimane’s Saint Laurent fixated on the rock-and-roll aesthetic — sidelining other aspects of Yves Saint Laurent’s legacy. These shifts may generate buzz and financial success, but they often leave behind the nuanced, multifaceted heritage of the original founders.

Yves Saint Laurent was pivotal in shaping the 1960s mod era, introducing sharp tailoring, A-line silhouettes and clean, architectural lines that were more refined than the grunge-heavy Saint Laurent of today. His designs for women, like the 1966 Le Smoking tuxedo and safari jackets, embodied a forward-thinking modernity that was bold yet elegant. During his tenure, Slimane cemented the brand’s reputation as the go-to for skinny jeans, biker jackets and indie-rock aesthetics, largely omitting Saint Laurent’s more refined innovations. His version of Saint Laurent became synonymous with punk and youth subcultures, but at the cost of other dimensions of the brand’s heritage. Hedi Slimane’s interpretation of Saint Laurent’s legacy prioritised the brand’s rock-and-roll persona, but this narrow lens overlooks the full breadth of Yves Saint Laurent’s innovative fashion — from the renowned le smoking tuxedo jacket to his embrace of global inspirations. In focusing on one chapter, the brand lost the richness of its founder’s multidimensional story.

Similarly, it was McQueen’s dramatic silhouettes, controversial narratives and conceptual runway showcases inspired by historical events, personal struggles or macabre fairy tales — that challenged fashion norms. When Sarah Burton took over as creative director, she carried on McQueen’s craftsmanship but steered the brand toward a more wearable, commercially palatable aesthetic. While her designs retained McQueen’s appreciation for intricate details and couture-level execution, they lacked the raw, provocative edge that made his work so distinctive.

Despite this, Burton’s McQueen was successful, and her tenure was marked by technically brilliant designs. However, it was arguably tamer, prioritising elegance over shock value. Now, with Sean McGirr taking over, there is speculation about whether McQueen’s original daring spirit will return or if the brand will continue down a more “commercial” path. That being said, having a collection with “commercial” appeal is not necessarily a bad thing as evidenced by the success of Sarah Burton’s tenure and Maria Grazia Churi at Dior.

The Fine Line Between Evolution and Erasure

Maintaining a brand’s DNA while catering to modern audiences is an increasingly delicate balancing act. At Dior, Maria Grazia Chiuri’s feminist-driven collections have reshaped the house’s identity, infusing it with new cultural relevance — but at the expense of the romantic, architectural silhouettes that once defined Christian Dior’s vision. Similarly, Virginie Viard’s Chanel leans into the ease of wearability, yet risks diluting the theatrical craftsmanship that Karl Lagerfeld cemented as the brand’s modern identity. The challenge for these brands is not just about staying relevant but ensuring that reinvention does not come at the cost of heritage.

Under Lagerfeld, Chanel experienced immense commercial success, yet his embrace of casual wear — T-shirts and even menswear — diverted the focus from the intricate, artistic side of Chanel that had made the brand a symbol of Parisian haute couture. Virginie Viard’s tenure has been marked by a softer, more approachable aesthetic that feels safe compared to Lagerfeld’s daring creations. While this has resonated with some consumers, it is also seen by some as less “groundbreaking”, losing the edge that Chanel once had.

Kim Jones — who draws inspiration from Christian Dior’s life and eccentricities — has successfully reinterpreted the brand’s legacy, offering a modern, gender-fluid perspective without losing its spirit. His Dior Men collections introduce layers of personal connection to the founder, giving consumers a deeper emotional bond to the brand. By referencing Dior’s life and eccentricities, Jones invites consumers to connect with the history of the brand on a deeper, more personal level. This adds layers to the designs and gives the collections emotional depth, rather than presenting them as mere reinventions of past glories. It enriches the brand narrative without losing its identity. Jones does not simply replicate Dior’s designs or ideas but reinterprets them, reflecting how the house’s rich history can be recontextualised in today’s fashion landscape. For example, he may reference Dior’s passion for gardens or the iconic New Look but adapts them with a modern, sometimes gender-fluid, sensibility that speaks to a new generation of luxury consumers.

Demna arguably played a huge role in transforming the Maison into a cultural phenomenon but was at times criticised for not successfully bridging his approach with Cristóbal Balenciaga’s original vision. His designs include everything from dystopian aesthetics and meme-worthy footwear (like the sock sneaker and Crocs collaborations) to provocative ad campaigns. Despite the contrast, Demna has echoed Balenciaga’s original craftsmanship in some ways. His tailoring — particularly in structured coats and draped dresses — nods to Cristóbal’s technical genius. However, his prioritisation of branding, streetwear and shock value has, at times, overshadowed this aspect.

Unlike many other luxury houses, Louis Vuitton has managed to modernise while remaining true to its origins. Founded in 1854 as a trunk-making company, Louis Vuitton’s DNA remains deeply embedded in its roots of travel. While creative directors like Marc Jacobs, Kim Jones, Virgil Abloh and now Pharrell Williams have introduced contemporary elements, the brand’s core identity — luxury travel — remains intact. Its iconic monogram, steamer trunks and travel-inspired accessories continue to be a cornerstone of its identity.

Unlike Saint Laurent or Balenciaga — which have undergone extreme transformations — Louis Vuitton’s evolution has been more seamless. Even with streetwear collaborations and experimental designs, its heritage as a trunkmaker and its commitment to artisanal craftsmanship remain central.

What Comes Next: The Future of Fashion’s Heritage Houses

As fashion moves into a new era of creative leadership, questions arise about whether heritage brands will continue reshaping their pasts or if the industry will see a return to their founding principles. Matthieu Blazy’s Chanel and Jonathan Anderson’s potential move to Dior Men could redefine house codes with a fresh perspective, while Alessandro Michele’s Valentino may pay closer homage to Valentino Garavani’s original elegance. On the other hand, history has proven that some of fashion’s most admired rebrands — from John Galliano’s extravagant Dior to Hedi Slimane’s singular take on YSL — had little resemblance to their founders’ original visions.

As it stands, Demna’s tenure at Balenciaga is at an end and he is moving to Gucci. Donatella Versace is stepping down from her role as creative director. Jack McCollough and Lazaro Hernandez — the visionary duo behind Proenza Schouler — are set to succeed Jonathan Anderson as LOEWE’s new creative directors. Matthieu Blazy moves to Chanel while Glenn Martens makes a move to Maison Margiela. Louise Trotter will be at the helm of Bottega Veneta while Michael Rider is at Celine and Simone Bellotti is Jil Sander. Jonathan Anderson is rumoured to be heading to Dior as roles in Fendi and Balenciaga are still open. As the fashion industry continue on its game of musical chairs, these brands will face tough decisions about how to evolve while maintaining their original identities.

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In luxury watchmaking, tradition has long been synonymous with prestige, craftsmanship and enduring value. Yet, in an industry that thrives on legacy, innovation is reshaping age-old traditions. While established Maisons continue to safeguard centuries-old techniques, a new wave of watchmakers is redefining heritage — some by reviving lost crafts, others by forging entirely new identities. Today, tradition in watchmaking is no longer just inherited; it is actively reimagined, proving that legacy and modernity can coexist in unexpected ways.

While heritage watch brands preserve centuries-old craftsmanship to maintain their prestige, a new wave of watchmakers is redefining tradition by either reviving historical techniques or forging entirely new identities — proving that in modern luxury watchmaking, tradition is not just inherited but continuously reinvented. Luxury watchmaking today reflects three distinct approaches to tradition: heritage brands that have upheld their craftsmanship for generations, new watchmakers reviving historical techniques and modern disruptors creating their own traditions while redefining value.

Category: Non-broken heritage brands, Time-Honoured Traditions

The first category focuses on the non-broken heritage brands that have maintained their legacy over centuries, such as Patek Philippe, Vacheron Constantin and Rolex. These brands are revered not only for their exceptional craftsmanship but for their ability to evolve with the times, incorporating modern features like smart technology while keeping their traditional roots intact.

Rolex

While Rolex may be renowned for its robust tool watches, its commitment to precision and innovation is deeply embedded in its watchmaking heritage. The introduction of the first waterproof Oyster case, the development of the perpetual movement and the innovation of the Parachrom hairspring are just a few examples of how Rolex continues to evolve while remaining true to its legacy. For Rolex, a watch is not just a timekeeping instrument; it is an institution, one that stands as a symbol of excellence and precision. Modern Rolex watches bear the title of “Superlative Chronometer,” a designation that assures owners of superior performance across several key areas, including precision, robustness and durability. This certification — unique to Rolex — guarantees an exceptional precision of –2/+2 seconds per day, surpassing the standards of the Swiss Official Chronometer Testing Institute (COSC).

Rolex’s commitment to creating the finest watches is evident in every aspect of its designs, from the materials used to the exacting standards upheld in production. The brand’s proprietary Oystersteel, for example, is a highly corrosion-resistant alloy, while the scratchproof Cerachrom bezels ensure that each timepiece remains pristine over the years. Rolex watches undergo rigorous testing to ensure they endure extreme conditions, whether worn by an explorer, a diver or a mountaineer. In fact, each watch is subjected to tests that simulate real-world wear and tear, from salt exposure to temperature extremes, ensuring that the finished product is both durable and reliable. Despite its technological advancements, Rolex remains true to the belief that simplicity is a measure of performance. The Cosmograph Daytona, for instance, is an exemplary model of Rolex’s philosophy, containing only 314 components while offering exceptional timing precision. This dedication to simplification and reliability extends to the development of new models, such as the Sky-Dweller — which despite its complex functionality — operates with remarkable ease.

Patek Philippe

Patek Philippe’s reputation as a leader in the world of horology is built on its unwavering commitment to craftsmanship and innovation. Few names command as much respect in watchmaking and the brand’s legacy is defined by its ability to balance tradition with progressive design. Known for its meticulous hand-finishing and technical mastery, Patek Philippe has remained fiercely independent, ensuring that each timepiece meets the brand’s exacting standards. The Grand Complications collection — with its perpetual calendars, minute repeaters and celestial movements — epitomises the brand’s dedication to pushing the boundaries of watchmaking while maintaining an unrelenting focus on precision.

The Cubitus collection marks a bold departure from the brand’s traditional design language, introducing the first square wristwatch in Patek Philippe’s history. This is a significant move, demonstrating the brand’s ability to innovate while preserving its heritage of technical excellence. By embracing modern aesthetics and incorporating familiar Patek elements — such as integrated bracelets and high-quality hand-finishing — the Cubitus offers a fresh perspective on the brand’s approach to luxury sports watches. While it pushes new boundaries in design, the Cubitus remains anchored in Patek Philippe’s core values, making it both a bold evolution and a fitting continuation of the brand’s storied legacy.

Vacheron Constantin

The story of Vacheron Constantin is one of passion, perseverance and unrelenting pursuit of excellence. The Maison’s legacy is not merely built on technical innovation but on a deep respect for artistry and tradition. Each timepiece is a reflection of this balance — an enduring tribute to the watchmaking craftsmanship that has been passed down through generations.

As the longest continuously operating watchmaker, Vacheron Constantin has crafted timepieces that transcend mere function, embodying artistry and precision in equal measure. Since 1755, the Maison has been at the forefront of Swiss watchmaking, creating pieces for royalty, collectors and connoisseurs alike. From the ultra-complicated Les Cabinotiers collection to the refined elegance of the Patrimony range, Vacheron Constantin continues to define the art of horology.

As part of the celebrations for its 270th anniversary in 2025, Vacheron Constantin introduces the reissue of the iconic Historiques 222 in stainless steel. This release marks the first of many milestones throughout the year, honouring both the brand’s storied past and its forward-thinking vision. The anniversary festivities also include the immersive exhibition The Quest: 270 Years of Seeking Excellence — having debut in Abu Dhabi in February 2025 — offering a glimpse into the Maison’s rich heritage and its commitment to future innovation. This global exhibition will journey through the world’s luxury hubs, continuing to showcase the values that have defined Vacheron Constantin since its founding.

Category: New Brands, Revived Traditional 

The second category explores how new brands are breathing new life into traditional watchmaking methods, merging them with modern aesthetics to capture the attention of a new generation of collectors. Drawing from the rich heritage of Swiss watchmaking, these brands are putting a fresh spin on time-honoured techniques, creating timepieces that appeal to today’s luxury consumers who seek both innovation and craftsmanship.

Romain Gauthier

Romain Gauthier — an independent watchmaker of exceptional renown — has earned a place alongside the likes of F.P. Journe for his unmatched blend of traditional hand-finishing and cutting-edge engineering. His approach is all about pushing the technical boundaries of watchmaking while still honouring the finest craftsmanship. Take, for example, his Logical One, a timepiece that exemplifies this fusion of innovation and meticulous finishing.

One of the most remarkable pieces in his portfolio is the Freedom Continuum, a watch that embodies Gauthier’s signature style of precision and artistry. This limited edition of just 28 pieces is a testament to the brand’s commitment to exclusivity and craftsmanship. While Romain Gauthier may not be as widely recognised as some of the larger names in haute horlogerie, his influence and expertise are undeniable. In fact, Gauthier played an integral role in the creation of the movement for a high-profile Chanel watch, further cementing his reputation among collectors and connoisseurs. This timepiece is a perfect reflection of Gauthier’s ability to merge traditional watchmaking techniques with forward-thinking designs, creating a luxury sports watch that appeals to a global market of discerning collectors. With its high level of hand-finishing and innovative use of materials, the Freedom Continuum has quickly become one of the most coveted pieces for collectors seeking something distinct in the world of high-end sports watches.

Kudoke

KUDOKE — founded in 2005 by German independent watchmaker Stefan Kudoke — has quickly established itself as a standout in the world of haute horlogerie. As one of the youngest recognised Master Craftsmen (Deutsche Meisterbrief) in Glashütte at just 22, Kudoke’s journey into the horological elite has been marked by a blend of technical mastery and artistic refinement. An AHCI member and GPHG Laureate, he made history as the first independent German watchmaker to win the prestigious Grand Prix d’Horlogerie de Genève (GPHG) Petite Aiguille award.

KUDOKE’s timepieces are revered by collectors for their refined, hand-finished craftsmanship, staying true to the traditional German schools of watchmaking. A standout in their collection is the in-house KALIBER 1 movement, which powers the HANDwerk series. Developed by Kudoke, this movement epitomises his commitment to excellence, with meticulous hand-engraving and finishing that honours the art of traditional watchmaking. The HANDwerk series exemplifies KUDOKE’s philosophy of merging precision with artistry, offering collectors a glimpse into the heritage of German watchmaking. Today, KUDOKE watches are available at Sincere Fine Watches and SHH boutiques in Singapore and Malaysia, offering discerning collectors a chance to experience the elegance and craftsmanship of this celebrated independent brand.

New Traditions: Watchmakers Creating a Legacy of Their Own

Not all modern luxury watches are tied to centuries-old traditions. Some brands are carving out entirely new identities, combining futuristic materials, radical designs and high-performance movements to redefine what a luxury watch can be. These companies are building their own legacies, often combining high-tech features, unique materials and distinctive designs to create timepieces that resonate with modern buyers who want more than just a functional watch. These watches represent not just a new style but a new chapter in the story of watchmaking.

Hublot

Hublot is known for pushing the boundaries of traditional design by incorporating high-tech materials and innovative features that appeal to modern buyers who value both aesthetics and functionality. For example, their use of materials like ceramic, titanium and their proprietary King Gold combined with modern design techniques, creates timepieces that feel contemporary while maintaining the craftsmanship associated with luxury watches. Case in point, Hublot’s Big Bang Integrated Time Only 38mm is a bold reinterpretation of its signature design. While the larger Big Bang models have been central to Hublot’s identity, this 38mm version represents a move towards something more compact, yet still filled with the same distinctive features that have become synonymous with the brand. The watch retains the signature “ears,” the six H-shaped screws around the bezel, and the rubber composite inserts between the case and bezel, all of which contribute to its unique, recognisable design. These elements are not just for show but are part of what makes the Big Bang collection so iconic.

One of the key features of the Big Bang Integrated Time Only 38mm is its unisex appeal. With its integrated bracelet and range of material options, including brushed titanium and Hublot’s King Gold, the watch embraces a more versatile design. Additionally, the dial’s ferromagnetic steel construction ensures protection against magnetic fields, an uncommon feature in most watches. The HUB1115 movement — with a 48-hour power reserve — drives the watch, adding a level of technical innovation to its design. This movement, while not a Unico calibre, represents a first for the Big Bang collection and speaks to Hublot’s ongoing pursuit of blending tradition with modernity.

Roger Dubuis

Roger Dubuis stands out as a brand that embraces traditional watchmaking while boldly reinterpreting it through a contemporary lens. Certified with the prestigious Poinçon de Genève, the brand maintains the highest standards of craftsmanship yet presents its creations with an audacious, modern aesthetic. The Excalibur Spider Flyback Chronograph exemplifies this balance, showcasing intricate mechanical complications such as the column wheel and vertical clutch while re-engineering their placement for a striking visual impact. By positioning the column wheel at the front of the calibre — rather than the conventional bridge-side — the brand challenges traditional norms while staying true to its horological roots.

This fusion of heritage and innovation extends beyond the technical aspects of its timepieces. Roger Dubuis strategically aligns its watches with motorsport culture, a modern narrative that reinforces its bold identity. The Flyback Chronograph, for instance, was launched at the Goodwood Festival of Speed, highlighting the synergy between high-performance engineering and fine watchmaking. Similarly, the brand’s presence at Watches & Wonders transforms the traditional watch fair experience into a spectacle, drawing in audiences who may be entirely new to the world of haute horology. This reflects a broader shift in luxury watchmaking, where heritage brands are no longer just about preserving the past but actively engaging with contemporary culture.

Read More: Sadry Keiser, Chief Marketing Officer of Roger Dubuis, Speaks on The Excalibur Spider Flyback Chronograph

Beyond technical mastery, Roger Dubuis also redefines how luxury watches are marketed and experienced. Rather than focusing solely on transactions, the brand prioritises storytelling, creating conversations that foster deeper connections with collectors and newcomers alike. This approach mirrors the evolving landscape of modern luxury watchmaking, where tradition remains at the heart of the craft but is continuously reimagined to captivate a new generation.

Franck Muller

Franck Muller’s name is synonymous with audacious innovation, a brand that bridges the gap between the time-honoured techniques of Swiss watchmaking and bold, contemporary design. His creations — particularly the Cintrée Curvex — challenge conventional aesthetics with their sweeping curves and complex, sculptural forms. However, Muller’s true brilliance lies in his ability to marry artistry with mechanical mastery, employing intricate complications like the Tourbillon and Minute Repeater in timepieces that are both technically advanced and visually striking. By embracing modern technology while honouring Swiss horological traditions, Franck Muller ensures that each of his pieces remains an intricate fusion of heritage and cutting-edge design, securing his place as a visionary within the world of luxury watchmaking.

Franck Muller continues to assert his mastery of horological innovation with the Long Island Evolution Master Jumper, a groundbreaking timepiece that pushes the boundaries of traditional watchmaking. Featuring an instantaneous triple-jumping mechanism, the watch synchronises hours, minutes and dates through mechanical digital indicators — an unprecedented achievement in the world of luxury watches. This creation is powered by the manual-winding FM 3100-L movement, a marvel of precision, with five rotating discs to facilitate the jumping action. The watch’s design — housed in a brushed titanium case with a green anodised aluminium bezel — speaks to Franck Muller’s meticulous craftsmanship, as only 100 pieces will be made, exclusively for the Asia-Pacific market. The Master Jumper’s exceptional mechanism and innovative presentation are a testament to Franck Muller’s reputation as the “Master of Complications,” capturing the essence of modern horological tradition while securing his place as a pioneer in the future of watchmaking.

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Bhutan received 103,000 tourists in 2023, around two-thirds less than the pre-pandemic record set in 2019. With a more varied customer base, the new objective is to return to just over 300,000 visitors each year as soon as possible.

Last year’s significant first step was lowering the mandatory daily sustainable development tax to USD 100 per adult, effective untill August 31, 2027. The global pandemic completely upended the tourism industry, which is still having difficulty recovering from the COVID-19 requirements. A spokesman for Bhutan tourism quipped, “We believe the tourism sector has an important role in generating employment, earning foreign exchange… and boosting overall economic growth.”

Currently, independent travellers can plan their travels more efficiently and save more money thanks to a new official booking portal. At least half of the nation’s tourists should come from non-Asian markets, including the US, Europe, and Australia; in the final full year before the 2020 COVID-19 lockdowns, almost 73 percent of all arrivals were from Indian tourists.

Happiest Country In The World

This nation is well-known worldwide for its Gross National Happiness Index, or GNH, which gauges citizens’ well-being in terms of everything from health and living conditions to preserving their culture and environment. The government is aiming to become the first carbon-negative nation in history.

Although it is concerned about the effects of mass tourism and continues to prohibit mountain climbing to protect the sacredness of its peaks, the nation is making a concerted effort to attract more tourists and increase the share of tourism in its USD 3 billion economy from 5 percent to 20 percent.

The concept impacts many facets of Bhutanese society, including environmental preservation, economic growth and governance. The nation’s commitment to preserving forest cover and reaching carbon negative highlights its strength in becoming a global ecological management leader.  According to a 2024 Reuters story, 50,000 Bhutanese work in the tourism industry generated USD 84 million annually in foreign exchange earnings three years before the pandemic.

The nation’s expansive views of the Himalayan mountains and its cliffside Buddhist temples attract tourists yearly. Bhutan is gradually but steadily improving its infrastructure for tourism and connectivity.

Spanking-New Airport

With the impending development of a new international airport in Gelephu, located in the southern part of the country, things are taking shape to support the nation’s economy and tourism industry. This historic initiative aims to make it simpler for travellers to reach this mysterious location.

In addition to Paro International Airport, the proposed Gelephu International Airport will serve as Bhutan’s second international airport. Situated in the Sarpang District, Gelephu’s advantageous proximity to the Indian border makes it a perfect hub for improving regional connections. The project’s anticipated cost is around Nu 20 billion, or USD 240 million. When Gelephu International Airport opens in 2029, it will revolutionise travel in the Himalayan monarchy. The design is in partnership with Netherlands Airport Consultants (NACO).

Choice Location

It’s no surprise that Gelephu was the choice location, all thanks to the topography, which allows for longer runways that can handle larger aircraft. Due to its proximity to India, Gelephu, Bhutan’s leading trading and diplomatic partner, is ideally situated for rail and road connections.

King Jigme Khesar Namgyel Wangchuck of Bhutan has spearheaded the Gelephu Mindfulness City initiative. “This airport is essential for the success of the GMC as a business hub, and it is also a critical lifeline for Bhutan’s national security, especially for a landlocked country,” said the Bhutanese King.

With a population of roughly 750,000, the nation is geared as a pioneer in “high value, low impact” tourism. The USD 100 daily sustainable development tax that visitors must pay supports Bhutan’s public services, including health care and education.

Mindful Travel

This project is a key part of the USD 100 billion Gelephu Mindfulness City (GMC) project, which aims to integrate ecological harmony and spiritual contentment into urban planning to address economic issues, including youth unemployment and declining birth rates.

The creative design, with tropical trees offering natural shade throughout the building, will let visitors enjoy Bhutan’s natural surroundings as soon as they arrive. A woodland courtyard that brings the outdoors indoors will serve as the focal point for the airport’s primary functional elements, which include immigration, security and baggage handling.

Bjarke Ingels, founder and creative director of architectural firm BIG, which is leading the airport’s design, says, “An airport is the first and last impression of a place you visit. For the Gelephu International Airport, we have tried to embody the nature and culture of the country and the Mindfulness City. The forests covering the highlands can flow from the arrival plaza through the airport to the tarmac.”

The construction uses modular mass timber frames, which allow it to be flexible and expand in the future. From a distance, the airport’s silhouette will blend with the surrounding terrain, resembling a stylised mountain range.

Each of the four zones of the arrival plaza will have native plant species encircling seating spaces where travellers can unwind.

The facility will offer elaborate traditional carvings and colours, creating details that make it characterful. Different kinds of dragons, which represent the past, present and future, will be incorporated into the decorative elements. This spiritual element emphasises the nation’s legacy while presenting it as progressive.

The “Kachen” — a wooden pillar in traditional Bhutanese architecture valued for its structural significance and complex artistic elements — will inspire the new facility’s unique features, including intricately painted wood carvings created by local artists.

Accommodating Bigger Aircraft

The airport’s design will handle aircraft like the Airbus A320, A321, and A350. The proposed runway is around 3,500 metres, allowing larger aircraft like the Airbus A380.

With a total area of 731,946 square feet, Gelephu International Airport can accommodate up to 1.3 million people a year and 123 flights a day. Although these numbers pale compared to major airports like London Heathrow or New York’s JFK, 316,000 visitors in 2019 is a significant accomplishment for this landlocked nation.

International travellers land at Paro International Airport (PBH), near Thimpu, the capital. Only a few tiny aircraft can fly in or out of Paro daily because of its difficult location between two Himalayan peaks, severe monsoon-season winds and a lack of runway illumination. These flights are all short-hauls from neighbouring Asian cities like Bangkok and New Delhi.

Bhutan’s economy depends heavily on tourism, which generates sizable employment and national income. The nation’s tourist policy is “High-Value, Low-Impact” to protect its pristine environment and rich cultural legacy.

With the recent announcement of the new Gelephu Airport, the enhanced airport connection is set to increase tourism through Bhutan’s “high value, low impact” approach, encouraging environmentally conscious and sustainable travel. This expansion will drive the hotel industry, promoting eco-friendly lodging, wellness facilities and cultural events for discriminating tourists. Bhutan’s airport is a stunning example of how traditional craftsmanship and contemporary sustainability coexist. This clever blending of history and environmentally conscious innovation makes Bhutan an even more sustainable and spectacular travel destination.

“Bhutan has officially earned a place at the top of my travel bucket list, and the Gelephu International Airport will be a boon for the country’s economy. It is more than just an airport; it is the starting point for sustainable tourism, economic expansion, and a new era of thoughtful travel. Thanks to improved connectivity, eco-friendly projects, and a touch of Bhutanese flair, this airport is poised to establish Bhutan as a leading destination for environmentally aware travellers and innovative development.”

— Kiranjeet Kaur, Director of Marketing Communications, W Kuala Lumpur.

When the new international airport opens, Bhutan will improve. It’s a pledge to strengthen the economy, create jobs while preserving the nation’s natural beauty and let the world explore and discover the landlocked destination.

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There is a short story by Malaysian writer Karim Raslan entitled “Bunga Telur and Bally Shoes”, which explores themes of tradition, modernity and social class in Malaysia. The story contrasts the deeply rooted cultural practice of bunga telur — a symbol of blessings and continuity — with material success, represented by a pair of expensive Bally shoes. While the narrative centres on social mobility, it also reflects a broader regional truth: an inherent appreciation for material refinement alongside a steadfast commitment to cultural heritage. This balance is precisely where luxury brands position themselves during Ramadan season. Brands are increasingly focusing on shoes, bags and accessories for their Ramadan offerings, recognising that many consumers turn to traditional attire and regional designers or tailors for their Raya clothing.

Rather than competing in the space of festive garments, global luxury houses position their selections as complementary — with shoes and accessories becoming the point of departure, enhancing modest silhouettes with a touch of opulence. Handbags and statement footwear, in particular, appeal to the exuberance of the season, allowing for self-expression while remaining in harmony with the occasion’s refined elegance. While Lunar New Year is often associated with prosperity and good fortune symbolised by the colour red, Ramadan carries a different essence — one of reflection, spirituality and communal celebration. This sentiment is reflected in the collections unveiled for the season, where brands lean into rich, jewel-toned palettes, intricate embellishments and thoughtful craftsmanship that mirror the depth and beauty of Ramadan’s traditions.

As luxury brands increasingly recognise the significance of Ramadan, exclusive capsule collections are emerging as a way to honour tradition while embracing contemporary design. From MCM to Miu Miu, these collections blend modesty with modernity, offering stylish yet culturally resonant pieces that cater to both regional and global audiences. While some brands craft Ramadan-specific collections, others integrate modestwear into their core offerings — proving that conservative fashion is not just a moment but a lasting shift in luxury. Modestwear collections are not just for Ramadan, but also speak to a growing demand for clothing that combines style with a more covered, modest aesthetic.

The International Perspective

For global luxury houses, Ramadan capsule collections have become more than just seasonal drops — they are strategic expansions into a market with immense purchasing power. Brands like Celine, Balenciaga and Jimmy Choo have embraced the festive season with exclusive releases that blend their signature aesthetics with subtle nods to Middle Eastern tastes. Whether through opulent fabrics, jewel-toned colour palettes or elegant silhouettes, these collections cater to consumers seeking both celebratory occasionwear and statement investment pieces. The approach varies — some brands lean into gifting culture with accessories and fine leather goods, while others create entire ready-to-wear lines that align with modest dressing principles. Yet, for these international powerhouses, Ramadan is not just about the release of fashion capsule collections alone — it is also a chance to cement cultural relevance and deepen ties with a discerning clientele.

Celine

Celine’s foray into the Ramadan market aligns with the growing demand for luxury fashion that caters to the cultural and sartorial preferences of consumers in the Middle East, South East Asia and beyond. Under Hedi Slimane’s creative direction, the brand has cultivated a sleek, structured aesthetic that resonates with modest fashion sensibilities — flowing silhouettes, high-neck blouses and longline tailoring have long been integral to its collections. Featuring pearlescent python and glossy crocodile leathers, the collection exudes refinement, while silk pyjama sets — paired with sandals and accessories — offer a balance of comfort and elegance. This makes Celine’s Ramadan offering a natural extension of its design philosophy, seamlessly blending contemporary minimalism with the opulence often sought during the festive season.

For luxury brands, Ramadan presents a key retail moment, much like the Lunar New Year or Christmas, with a surge in demand for occasionwear, accessories and exclusive drops tailored to the celebratory mood. Celine’s approach leans into its heritage of craftsmanship and understated elegance, appealing to consumers seeking exquisite materials and luminous hues. One could argue that Celine’s Ramadan capsule is not purely designed for consumers to wear during Eid celebrations, given its emphasis on silk pyjama sets and statement accessories rather than traditional occasionwear. Instead, the collection appears to be tapping into the Ramadan and Eid gifting market, where luxury purchases — from handbags to fine accessories — hold cultural significance as tokens of appreciation and generosity during the festive season.

Balenciaga

Balenciaga’s Ramadan 25 Series reimagines the brand’s House signatures. The womenswear and menswear collection features a rich colour palette of dark burgundy and pine green, seen across the emblematic Rodeo, Bel Air, Hourglass and Le City Bag lines, along with ready-to-wear pieces like fluid viscose dresses, skirts, blouse and shirts. A standout of the collection is the bags with the Rodeo Top Handle bag reimagined with a black strass-embellished finish, while jewelry and accessories featuring Arabic typographic motifs — necklaces, bracelets and keyrings — add to the collection’s cultural connection. The series also introduces Maison staples in classic beige and black colourways, such as hoodies, T-shirts, tailored jackets, Knife Mules and Cosy Sandals. While Balenciaga remains rooted in its edgy, urban aesthetic, the series subtly incorporates more elevated pieces — like the flowing viscose garments and the Arabic typographic motifs in the jewellery. This makes the collection more versatile, catering not just to those who will wear it during Ramadan festivities but also to those who are looking for exclusive pieces to integrate into their wardrobes year-round.

MCM

Noor Stars fronts MCM’s second Ramadan capsule collection. The campaign sees the celebrated digital creator as the face of its 2025 Ramadan campaign. As the latest addition to MCM’s “Maverick tribe” — a diverse and dynamic group of digital nomads who chart their own paths — Noor Stars brings her global influence to the brand’s second Ramadan capsule collection. With over 60 million followers, Noor exemplifies the spirit of individuality and creative rule-breaking that defines MCM’s ethos.

A beloved figure in the Middle East, Noor Stars’ journey beautifully blends Eastern values with a global, modern perspective. Having grown up in the West while remaining deeply connected to her cultural heritage, Noor’s narrative resonates with MCM’s commitment to pushing boundaries while celebrating universal creativity. Ramadan — a time for reflection, generosity and togetherness — serves as the ideal backdrop to tell Noor’s story. With her unwavering connection to her roots and her advocacy for women’s empowerment, Noor becomes the perfect talent to represent MCM’s Ramadan collection. Through the lens of photographer Morwoyne Mezeraia and videographer Yassin Yassin, the campaign reimagines tradition, blending modernity with cultural heritage to create stunning visuals.

The five-piece Ramadan collection features a black silk robe with intricate embroidery, a high-neck shirt paired with sleek trousers and a small black diamond crossbody bag. The bag’s geometric design is inspired by the Bavarian diamonds of Munich, with the signature Laurel logo embossed on the front, a metal hardware handle and an adjustable leather strap for practicality. The collection’s design incorporates spatial reflections and shimmery accents, invoking the interplay of light and shadow — both a hallmark of the Ramadan season and Noor’s vibrant personality.

Michael Kors

Michael Kors marks the festive season with a refined Ramadan capsule collection, crafted exclusively for the Valiram-distributed markets. Centred on understated luxury, the collection introduces limited-edition Tribeca handbags, espadrilles and ready-to-wear pieces. The Tribeca handbags — available in opulent cream and sage with a pearlised finish — take centre stage. Each piece is adorned with a commemorative plaque honouring Eid al-Fitr, elevating it beyond an accessory to a keepsake. With only a select number available per style, the collection reinforces the allure of exclusivity. Complementing the handbags, the capsule includes espadrilles that balance comfort and elegance, making them an effortless choice for Ramadan gatherings and festive evenings. The ready-to-wear selection follows suit, featuring tailored separates that embody refinement while embracing the principles of modest dressing. Designed for the modern woman who values both tradition and style, Michael Kors’ Ramadan collection offers a seamless blend of celebration and sophistication.

The Regional Approach

In contrast to international brands, homegrown and regional labels take a more intrinsic approach, weaving Ramadan into their design ethos in a way that feels organic rather than seasonal. With a deep-rooted understanding of cultural nuances, these brands move beyond trend-driven interpretations, offering pieces that reflect both religious values and contemporary style. From abaya specialists redefining modern modestwear to Malaysian designers crafting intricate kaftans and demi-couture pieces, the regional market showcases a more immersive take on Ramadan dressing. Rather than treating the holy month as a standalone moment, these brands often integrate modest silhouettes, luxurious embellishments and artisanal techniques into their collections year-round — making Ramadan capsules a seamless extension of their existing identity.

Khoon Hooi

Khoon Hooi’s Raya 2025 collection is a study in contrasts — where classic silhouettes find new energy through bold details and heritage is reimagined with a touch of surrealism. Drawing inspiration from 1950s Malaysian fashion icon Saloma, the collection honours timeless elegance while embracing contemporary sensibilities. The result is a line-up that feels both refined and exuberant. The “Baju Kebaya” and “Baju Kurung” take centre stage, crafted from floral brocade, fil coupé and velvet jacquard for a sophisticated yet statement-making effect. For the first time, floral-printed chiffon makes its debut, lending an ethereal lightness to the collection. Complementing these silhouettes is a capsule of “Baju Kedah”, elevated with guipure lace and geometric jacquard, offering a fresh take on a heritage favourite. With structured shapes, irregular hemlines and intricate details, Khoon Hooi once again balances classic elegance with contemporary flair.

The collection’s colour palette is equally dynamic, playing with the contrast between timeless black and white, muted pastels and rich jewel tones. Asymmetrical draping, pleats and origami-inspired elements add movement, while floral embellishments, crystal chains and an array of brooches introduce a layer of festive sparkle. The Khoon Hooi Raya 2025 collection is a tribute to the past, woven seamlessly into the present — a celebration of heritage that continues to evolve.

The Lina set reinvents the “Baju Kurung” with striped floral brocade, a wide neckline and puffy sleeves adorned with lace patches and floral embellishments, striking a balance between effortless elegance and delicate drama. The fully lined skirt — structured with box pleats at the back — maintains a fluid silhouette. Meanwhile, the Nala set blends tradition with modern refinement, featuring a fil coupé top with demure lace trims and a sarong-style striped satin skirt, elevated by three floral brooches with dangling pearls and glass bead embellishments that add texture and subtle sparkle. For those drawn to glamour, the Trisya Baju Kebaya set dazzles with a floral sequin top lined with organza for lightweight structure, paired with an overlapped draped satin skirt with glass bead detailing at the hem, while floral pearl brooches down the front lend vintage sophistication. The Rani set, in deep, rich hues, turns heads with its luxurious velvet jacquard fabric, delicate lace trims and oval pearl-crystal brooches that add dimension and shimmer. Fastened with a discreet hook-and-eye closure, its fully lined sarong skirt ensures both comfort and elegance with an elastic waistband and back zipper. Together, these designs redefine tradition with contemporary artistry, making a bold statement for the festive season.

Kit Woo

Kit Woo’s first-ever Raya and Pre-Spring capsule collection reimagines traditional Malay silhouettes through a contemporary lens, creating a dialogue between heritage and modernity. In what he considers his most gender-neutral collection to date, Woo strips tradition down to its core and reconstructs it with architectural precision, refining each piece into something both familiar and entirely new. Silat, the ancient martial art of the Nusantara, serves as a key inspiration. Its fluid movements and controlled power echo through the collection’s clean lines, sculptural drapes, and dynamic layering. Traditional garments form the foundation, but their transformation is subtle yet radical — meticulously tailored yet free from rigidity.

At the heart of the collection is a structured “Baju Melayu”, designed with a distinctive button closure in black and white, a nod to classic tailoring with a contemporary edge. A languid “Jubah” takes shape with adjustable drawstring details and an asymmetrical collar, offering versatility in movement and wear. A sharply tailored “Samping” suit in black subverts traditional menswear codes, while a collarless tailored jacket with raw edges challenges the boundaries of formalwear. Trousers echo the collection’s interplay of structure and fluidity, with Samping-inspired wraps and closures that deconstruct the idea of ceremonial dress.

Fabric choices reinforce Woo’s signature aesthetic — indigo denim, chambray and Oxford shirting bring texture and depth, elevating the collection beyond mere reinterpretation. The restrained palette of white, indigo blue and black ensures that each piece is effortlessly wearable, designed to be styled and layered in multiple ways. Beyond the pieces themselves, Woo invites the wearer to engage in the process of self-styling. The collection is trans-seasonal, meant to be worn, reworked and reshaped over time. In a world where tradition is often seen as fixed, Woo presents it as something fluid — an evolving conversation between past and present, structure and movement, tradition and personal identity.

Fiziwoo

As Fiziwoo marks ten years of Raya ready-to-wear collections, the brand reflects on a decade of evolution, challenges and triumphs. More than a milestone, this is a tribute to those who have shaped its journey — celebrities, fashion stylists, loyal customers and supporters who have been part of the brand’s story. To honour this moment, Fiziwoo names each piece in the collection after individuals who have played a role in its success. Familiar names like Marion, Neelofa, Zaihani and Minluna now grace its designs. But “Journey” is more than a nostalgic nod — it is an embodiment of the designers’ personal and professional evolution, in both craftsmanship and spirituality.

For designers Fizi and Kai, “Journey” is deeply personal. It signifies their growth as designers and individuals, shaped in part by their recent Umrah pilgrimage. This experience reinforced their commitment to self-improvement, infusing a greater sense of purpose into their work.

Inspired by the old Arabic souks of Saudi Arabia, a place the designers encountered during their pilgrimage, the collection carries the warmth and mystique of these ancient markets. Arabic calligraphy influences its typography, while the campaign’s visual direction captures the rustic yet refined essence of these historic spaces. A palette of dusty sand, golden hues and earthy tones mirrors the vast desert landscapes, paying homage to Middle Eastern heritage.

Revisiting its archives, Fiziwoo draws inspiration from its best-selling Raya ready-to-wear designs over the past ten years. Signatures silhouettes are reimagined with refined craftsmanship, giving customers fresh interpretations of beloved pieces. This year, Fiziwoo introduces its largest Raya collection yet, with 32 womenswear and 50 menswear pieces. The womenswear collection embraces diverse silhouettes suited for modern and modest women alike, featuring three exclusive fabric selections — polyblend brocade, polyblend cotton and embroidered cotton lace — each finished with fagot-knit border lace and crystal bow embellishments. For menswear, Fiziwoo makes a bold move by introducing its first “Baju Melayu” set, blending the Spread English collar with the traditional Cekak Musang for a modern yet refined aesthetic. The collection also includes embroidered cotton linen kurtas in 30 colours, spanning pastels, earthy tones and jewel hues. A new pinstripe-textured fabric adds depth to the classic Baju Melayu, reinforcing Fiziwoo’s commitment to innovation.

Rizman Ruzaini

Rizman Ruzaini marks its 20th anniversary in 2025 with a bold return to the Raya season, unveiling three distinct collections that capture the essence of the brand’s legacy. Alongside the return of the much-loved Couture Raya collection, the fashion house introduces two ready-to-wear lines, including the revival of the Rizman Ruzaini Red label. This milestone reaffirms the brand’s place in Malaysian fashion, blending nostalgia with modern sophistication. Following the success of the Rizman Ruzaini Spring Summer 2025 collection at Dubai Fashion Week, the inspiration behind the Mustika collection has been reinterpreted for Raya 2025. The couture line pays homage to Malaysia’s cultural heritage, marrying traditional silhouettes with contemporary craftsmanship. Kebaya-inspired designs, intricate pleats and embroidery showcase a refined approach to Malay fashion’s evolution. The collection’s muse, Yang Mulia Tengku Shaheera binti Tengku Abdullah, embodies the elegance of the modern Malay woman, reinforcing the collection’s theme of heritage and sophistication.

The Mustika collection draws inspiration from classic Malay films such as Perempuan Melayu Terakhir, Penarek Becha and Rachun Dunia, evoking a sense of nostalgia and highlighting the enduring significance of the kebaya. The 23-piece collection features opulent fabrics like velvet, premium crepe, tulle and chiffon, finished with machine embroidery that takes cues from Malay and Peranakan motifs. Creative Director Ruzaini Jamil has reimagined customer favourites, refining them with a contemporary edge while staying true to the brand’s signature aesthetic. Featuring eight distinctive designs in soft hues, the collection is crafted from luxurious chiffon and adorned with delicate embellishments.

Completing the trio of collections is the revival of Rizman Ruzaini Red, the brand’s accessible yet equally striking ready-to-wear line. Designed as a more attainable extension of the couture collection, it channels the “Mustika” inspiration into eight refined yet wearable designs. The collection reimagines traditional silhouettes, offering variations of “Baju Kurung Kedah”, “Baju Kurung Pahang”, “Baju Kurung Moden”, “Kebaya” and “Kebaya Labuh”. Crafted from crepe and lace, most designs come with a complementary shawl, adding an elegant finishing touch. With these three collections, Rizman Ruzaini cements its place at the forefront of Malaysian fashion, honouring its past while embracing the future. Each piece reflects the house’s dedication to craftsmanship, innovation and timeless style, ensuring that Raya 2025 is celebrated with elegance.

Special Mention:

Maison FRED

As Ramadan begins, Maison FRED welcomes the holy month with a creation that captures the essence of luminosity and togetherness. The Force 10 XL buckle in white gold, set with full diamonds and paired with a steel cable bracelet, reflects the celestial cycle that defines the rhythm of Ramadan. Against the backdrop of a rising sun, the piece embodies serenity and inner strength, marking a time of renewal and reflection.

A tribute to the spirit of the season, this creation is the first of three icons designed to honour the joy and unity that Ramadan brings. Through its signature craftsmanship, Maison FRED continues to celebrate moments of light and connection, embracing the beauty of tradition with a modern touch.

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Costa Rica is increasingly becoming a sought-after destination for building luxury dream homes, attracting discerning individuals seeking modern, luxurious residences in a pristine tropical setting. Here, we delve into the visionary behind SARCO Architects Costa Rica in an exclusive interview with Roderick Anderson, CEO and Design Director. With a rich family legacy spanning over five decades, Roderick continues to upscale luxury residential architecture in this vibrant Central American nation. Consistently honored by Luxury Lifestyle Awards as Best Luxury Residential Architect Studio in Costa Rica, SARCO Architects exemplifies innovation and excellence in crafting bespoke modern homes. Join us as we explore SARCO’s recent award-winning project, Villa Avellana, and unveil insights into creating dream homes in Costa Rica for international clients.

Luxury Lifestyle Awards(LLA): Hi Roderick, it has become a tradition for us to speak with you annually and delve into SARCO Architects’ award-winning projects. To what do you attribute the consistent success of your company and projects year after year?

Roderick Anderson(RA): I believe this is because, at our core, we are an architectural firm with a clear client-centric approach. We deeply care about each of our clients and the projects that we design for them. We like to get to know our clients, and understand the elements that are important for them, what they truly value, and then design in a way that responds to them. We really dedicate the time, effort, and thought to these projects and how to bring our signature integrated design approach, bringing the architecture, interiors, and lighting details all as a single design process.

LLA: Villa Avellana has been recognised numerous times by prestigious awards, including LLA. Can you describe the inspiration behind Villa Avellana and what sets it apart as one of SARCO Architects’ most outstanding projects?

RA: Villa Avellana was a truly unique project and one that we fully embraced from the beginning. Our client was a frequent visitor to Costa Rica and would constantly rent a very expensive villa in the resort, and decided it was time to own a villa of his own. At the same time, he had a vision of making this villa the absolute best from a service and experience level for the guests. So we had an opportunity to design something that at its core is a home, but when you take a wider look it’s much more than a home.  Villa Avellana is a project that is designed to feel like an amazing residence, but one that addresses the best creature comforts for large groups.  An ultimate-experience villa.

LLA: How did the unique natural setting of Villa Avellana influence the architectural design and overall experience for guests?

RA: Absolutely. The beachfront location of this project brought to our hands a very different design approach and thought process.  Most of our projects are usually perched on a hillside, so the focus of the design is the view. In Villa Avellana, being down low and on a beachfront site made that even though the views were still important, we had to think about the home’s integration with the surrounding site all around. The outdoor spaces, more than being areas to enjoy time outdoors, became areas where guests could unwind, have an array of different spaces to come together or have some solo time, all while giving the home a direct connection to the beach, integrating the beach activities and flowing the experience from the home to the beach seamlessly.

LLA: What were some of the key challenges you faced in designing a luxury residence like Villa Avellana?

RA: We had two opposing concepts that we had to somehow bring together. On one hand, we had a project brief that called for a very large residence, with a multitude of spaces to serve and house large groups of guests, and on the other hand, we had a site with limited space and zoning and resort restrictions. The mesh of those two elements was the big challenge we were constantly up against.  Also, one of the important aspects of the ultra-luxury home experience brief was to somehow make the service needs of the home invisible to the guests. This brought another element into the mix and that in combination with the site, the steep uphill slope present at the back of the property, created a multitude of difficult challenges that we needed to solve.

LLA: Could you elaborate on the sustainability aspects integrated into Villa Avellana, particularly regarding materials and energy-efficient systems?

RA: Sustainability is always at the core of our design ethos.  However, we like to believe that we have a practical approach instead of a theoretical approach to sustainability.  It begins with energy efficiency. We have a clear understanding that people enjoy Costa Rica for the warm weather and the connection to nature.  Our designs usually incorporate welcome areas, hallways, staircases, etc., as outdoor spaces, they become experience areas where people enjoy the natural breeze, the sounds of the ocean, and the sounds of nature.  This approach minimizes the spaces that we need to spend energy to air condition.  Careful architectural aspects to making the home efficient is also key. Our technological approach to design allows us to run energy evaluation reports during the schematic design stage, improve the home’s performance via orientation and extensive overhangs, and incorporate architectural elements to control solar and heat gain. From the materials aspect, we try to use local natural materials to reduce the carbon footprint of transport.  Selection of manufactured materials is always done considering the brand’s sustainability approach to production and recycling of waste, etc.

LLA: The SARCO System is renowned for its seamless remote architectural process. How was this system employed in the design and construction phases of Villa Avellana? – if it was.

RA: Like all our projects, the remote service to our clients is always at the center of our services.  Our client was a very busy business individual, and we needed to make the process easy, clear, and straightforward for him.  The use of 3D visualization and interactive design models that our client could use and experience easily on his devices were key elements to design communication during the entire project process.  Also, our client online information hub would make access to project presentations, selections, product discussions, etc., easy and accessible from anywhere.

LLA: Could you elaborate on SARCO Architects’ Integrated Design Approach and how it facilitated the successful realization of Villa Avellana?

RA: We approach our projects with a process where architecture, interiors, and lighting blend together and interact directly in the design of the project and its spaces.  Once a schematic design is complete and we begin the design development of the project, we start this interactive approach between these main design elements, where we are thinking about interior details, lighting design and the mood and accents it creates, and the selection of materials and how it interacts with all these aspects.  Having these three design main design components under our umbrella, instead of being handled by external design teams, allows us to experiment, try things, iterate, and make design decisions with a firm and quick approach.  In Villa Avellana this was at the core of our design approach. Many spaces in the home exude this approach, but probably the main living space more than others.  There we have a combination of the all-glass space to enjoy the natural setting, the design of a custom wood panel ceiling that incorporates invisible magnetic lighting tracks where we could design the lighting customized for the living and the dining area (each with different lighting feel and mood). We also integrated the invisible architectural slots for the air conditioning system and hid away the A/V system that provides a large projection screen to enjoy media when desired. All these components would be a pain to design and coordinate successfully, however as we control the totality of the design elements, for us is not only possible but successful.

LLA: How does SARCO ensure that international clients can confidently build their dream homes in Costa Rica without being physically present? Could you elaborate on the processes and technologies SARCO employs to maintain quality and client satisfaction throughout the remote building process?

RA: We have been working with international clients now for over 20 years.  We understand that our clients have busy lives and schedules, therefore we focus on providing our services so that a project is not another complicated thing making life difficult for our clients.  Our online communication hub with our clients is active from design all the way through project completion.  This is a way where our clients are always in the loop of the project’s progress and involved in any updates, changes, or decisions that need to be made.  Also, our integrated design approach to our projects plays a huge role in this as well.  Since we put so much time in making sure that all design and client decisions are done in the design phase, all the questions are answered and decisions are made, then during construction, there is very little that our clients need to be active and involved in.  Our team takes care of everything needed during construction so that the project is seamless and effective all the way through.

LLA: What makes Costa Rica an ideal destination for building luxury dream homes, and why do so many successful people choose to escape here to create modern luxury residences?

RA: Costa Rica is geographically located in a very advantageous location.  It is close enough to North America so there is a multitude of direct flights available from main cities in the USA and Canada.  Direct flights from many European cities are also more and more common. Also, the International Airport in Liberia, Guanacaste, allows people who travel in private jets to a very convenient destination that is close to the main beach areas and locations where they can build their luxury home. The warm weather, beautiful natural setting, natural fauna, elevated ocean views, and stunning sunsets are all elements that many of our clients truly treasure. Also, there are options of luxury resort destinations where successful HNW individuals can choose a property to build their luxury getaway and still have the amenities and conveniences they need.

In this exclusive interview with Roderick Anderson, we have gained invaluable insights into modern home Costa Rica architecture. Roderick’s dedication to upscaling luxury residential architecture, combined with SARCO’s exemplary integration of sustainability and cutting-edge technology, continues to set new benchmarks in the field. As Costa Rica solidifies its reputation as a prime location for tropical luxury homes, SARCO Architects stands out as a leader, ensuring international clients can confidently create their dream residences in this idyllic setting, even from afar.

For more information about SARCO Architects Costa Rica, visit https://www.sarcoarchitects.com/

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As Miami becomes the epicentre of tennis this season, On and Boiler Room came together to present “On Clubhouse Nights Miami”, an immersive evening that brought together sport, music and culture in an electrifying new format. Hosted at Lot 11 Skatepark in downtown Miami, the event transformed the space into a dynamic tennis arena and pop-up retail experience, all centred around “THE ROGER Clubhouse”, On’s latest tennis-inspired lifestyle sneaker.

The night opened with high-energy matches featuring On athletes Ben Shelton and Joao Fonseca, alongside tennis enthusiasts Francisco Lachowski, Jake Nevins, Mia Regan and Alexandra Katya. Against the unexpected urban backdrop of a skatepark, the players delivered a spirited performance, cheered on by an animated crowd.

Following the on-court action, Boiler Room took over with a soundtrack that celebrated Miami’s deep Caribbean influences. Dancehall sensation Shenseea, dembow pioneer Cromo X and local club legend  MARTE delivered electrifying DJ sets, while freestyle skaters brought an added layer of energy to the scene.

Guests mingled with On athletes, explored the off-court collection, and had the chance to win exclusive On merchandise. Culinary highlights included crisp pizzas from Luna Rossa Brick Oven Pizza, tacos from The Wolf of Tacos and a curated selection of cocktails by Lalo Tequila, E11even Vodka, Manojo Mezcal and Bacardi.

The evening drew an eclectic crowd, from athletes and musicians to tastemakers and creatives, including Jencarlos Canela, Olivia Elliott, Lina Luaces, Andrea DiValentina and more. With its fusion of sport and culture, On Clubhouse Nights Miami redefined how tennis can be experienced — far beyond the confines of the court.

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Thierry Gillier, the founder of Zadig & Voltaire, and his wife, artistic director Cecilia Bönström are now in a Parisian Apartment. Here, art reigns!

Gillian has always been a fan of art, so soon enough he began his art collection. He has a particular love for minimalistic and monochromatic design that began in NYC. It was after he worked at Yves Saint Laurent that he decided to create his brand, named after his favourite book, “Zadig de Voltaire”.

Cecilia Bönström, as the artistic director, brings to this apartment her own aesthetic. She was born in Sweden and we can find some Scandinavian minimalism designs here. Their collection of art begins as quiet and simple, then transformed into a more imaginative one.

Home & Art Gallery

According to Gillier, “I dreamed of a place that would capture our minimal style and at the same time harmonise with our collection”. The couple said, “Every time we buy a new place, we look for a new designer. This time a Belgian architect, Bernard Dubois, was in charge. I wanted to create an atmosphere where the past and future coexist”.

The couple thought about every single detail and in this Parisian apartment, you can find large paintings and ancient figures from Africa and Indonesia.

The view of this place is simply breathtaking, with the Eiffel Tower saying hello every morning.

Once again, the couple says, “Collecting art is like collecting stories. Interestingly, my line has not evolved over time, but now I have more ability to choose. I make fewer mistakes. We buy to the point of not being able to house all the works at home. If necessary, we sell. We also have many in our office.”

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Konstantin Chaykin does not fit neatly into any box, though at first glance, you might think otherwise. His silver-streaked hair and thin wire-framed glasses suggest a man rooted in tradition, the kind you’d expect to find hunched over a workbench, crafting intricate mechanisms. And you’d be right—partly. But what lies beneath is a man whose playful imagination gave life to pieces like the Carpe Diem—a timepiece depicting Chronos, the Greek god (who birthed time) holding a functional hourglass integrated into its dial, to a Minion-themed titanium watch priced at nearly SGD30,000.

I had the privilege of exchanging a few words with Chaykin at IAMWATCH, a bustling watch fair which brought together watchmakers, collectors, and enthusiasts alike. Here, he shared more about the release of his new creation, the ThinKing—a watch measuring a mere 1.65mm in thickness. To put that into perspective, this is the thinnest mechanical watch in existence. If that doesn’t blow your mind, consider the level of ingenuity required for an independent watchmaker to not only craft such a marvel, but out-thin(k) the colossal watchmaking houses.

The ThinKing borrows from Chaykin’s acclaimed “Wristmon” series, known for their humanlike charm. Two “eyes” on the face of the watch—formed by hour and minute displays—are framed by a steel case engraved with the brand’s signature to form a smile. Instead of sandwiching the K.23-0 movement—a manually wound calibre offering up to 32 hours of power reserve — between two steel surfaces, the movement is woven directly into the case to maximise thinness. Every detail, from the Swiss lever escapement to the ultra-thin winding barrel and double balance system with a geared clutch all work together towards a singular truth: create the thinnest damn watch possible.

But engineering such thinness comes with its own set of challenges. Chaykin had to design a patented strap, crafted from alligator leather with elastic inserts and titanium supports, to manage the inevitable twisting and stress of wear. The result? Not only the world’s thinnest watch, but also one of the lightest.

To step into a ring dominated by giants like Bvlgari and Richard Mille takes audacity—or madness. Perhaps both. What kind of person willingly takes on such a challenge? Does Chaykin ever dream up ideas so absurd that even he hesitates? These questions swirled in my mind as I delved deeper into his story.

“Too crazy? No.” Chaykin said with a slight shrug when I finally asked him. “I’ve had a lot of challenges in my life. From the start, my watchmaking path has been a challenging strategy—almost crazy. If you check my timepieces, from the first to the last, I try not to create classic watches. I always find some crazy challenge for myself, for my soul, because life should not be boring.”

The Whimsical

This spirit of whimsy and daring can be ambiguously used to sum up Chaykin’s work, particularly in his pursuit of the absurd through the “Wristmon” series. Take the Minions Titanium watch, for instance, which features “eyes” for hour and minute displays. But here, the phases of the moon form the mischievous smile of a minion, while the pupils and tongue shift with time, lending the timepiece almost a personality of its own. It may come to you as a surprise, but there aren’t actually tiny minions running around beneath the dial rotating gears and the lot. Instead, the in-house K.18-15 automatic calibre keeps everything running smoothly, offering a 42-hour power reserve.

Although the world may primarily think of Chaykin as the creator of the “Wristmon” series due to all the acclaim he has received because of it, that is not how he views himself. Far from it.

“I see myself more as an artist than anything,” he says. It’s a perspective that explains his refusal to be confined by the traditional boundaries of watchmaking. If you study the work of great artists throughout history, you’ll see they weren’t defined by a single collection or work. Their legacy as a whole is an evolution. This is what Chaykin envisions for himself — long after his loupes have magnified its last balance wheel.

The Classical

One piece we feel encapsulates this dynamic particularly well is The Cinema. Look no further than its rectangular frame, vintage typography carved into silver dials, and a mesmerising Clous de Paris guilloché finish decorating the dial. It is as its name suggests—a watch inspired by cinema. But what sits at 6 o’clock is its defining feature. A disc with 12 frames depicts a galloping horse, creating the illusion of motion—an ode to the first-ever motion picture of a horse and its rider in 1873. The in-house KCM-01-0 movement works overtime to power not only the timekeeping side of things, but also the animation sequence. All this is housed within a 37mm x 47mm steel case, only 12mm thick. Despite the brilliance of this concept, Chaykin has yet to turn it into a collection, more than 10 years since its inception.

For a man like Konstantin Chaykin, the idea of strictly sticking to a brand’s borders is boring. “It might be good for business since many people prefer that kind of consistency—DNA is great for business. But not for creativity, not for me.” And that, perhaps, is the heart of Chaykin’s philosophy. An artist trapped in the body of a watchmaker, where the watches he crafts are not just instruments of time, but manifestations of his restless creativity.

This article was first seen on Esquire Singapore.

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Sanlorenzo Asia-Pacific will host the Asia premiere of Bluegame’s BGM75 multihull motoryacht at this year’s Singapore Yachting Festival, which will be held at ONE°15 Marina Sentosa Cove from April 10-13. Prior to the four-day show, ONE°15 Marina Sentosa Cove will host the two-day Southeast Asia Yachting Conference (April 8-9) and Yacht Style Awards on the Wednesday evening (April 9).

The BGM75 is among five yachts to be exhibited at the third Singapore Yachting Festival by Simpson Marine, which represents Sanlorenzo and sister brand Bluegame across Asia-Pacific. The dealership previously announced the presence of Sanlorenzo’s SL96A asymmetric planing yacht, semi-displacement SD96 and SX88 crossover yacht, while Bluegame’s BGX63 is also part of the display.

However, the regional dealership recently announced the addition of the BGM75, which is the Italian brand’s first multihull motoryacht and had its world premiere at the 2023 Cannes Yachting Festival.

Nick Stratton, Vice President of Sanlorenzo Asia-Pacific, said: “We are delighted to return to the Singapore Yachting Festival, which continues to grow as one of Asia’s premier yachting showcases. As the Sanlorenzo and Bluegame fleet continues to expand across Asia-Pacific, we’re pleased to display all three ranges from Sanlorenzo’s Yacht Division – the timeless SL planning range, the semi-displacement SD long-range series and the innovative SX crossover line.

“We’re also delighted to show models from Bluegame’s BGX and BGM lines, including the first BGM75 in the Asia-Pacific region, which is historically very successful for multihull sales with customers actively seeking for larger living spaces, more comfort and stability at sea. With the BGM75 they don’t have to compromise on any of that.”

Simpson Marine is currently marking 10 years of representing Sanlorenzo in Asia and a year since its acquisition by the Italian shipyard, since when the dealership has represented both Sanlorenzo and Bluegame across Asia-Pacific, including Australia.

“Sanlorenzo’s presence at this year’s Singapore Yachting Festival highlights our commitment to delivering the finest in yacht design and innovation,” Stratton said. “Each yacht on display reflects our philosophy of tailor-made luxury, offering owners an unparalleled level of customisation and comfort.”

For the March 6 preview of the Singapore Yachting Festival, click here.

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For nearly two centuries, Le Meurice has epitomised Parisian luxury, drawing royalty, artists and discerning travellers into its world of refined splendour. Nestled between the Louvre and Place de la Concorde, this legendary palace hotel blends 18th-century grandeur with contemporary artistry, all while upholding the highest standards of service. Deputy general manager Christophe Chopineau offers a glimpse into the hotel’s unique character, from its ties to Salvador Dalí to its Michelin-starred dining experiences and commitment to sustainability.

Tell us briefly about the history and specific DNA of Le Meurice?

Le Meurice is strategically located opposite the Tuileries Gardens and has held its sway as one of the first Parisian luxury hotels dating back to 1835. Reflecting its uninterrupted attachment to the French art of living, Le Meurice is a magical, serene and elegant place, where the refined splendours of 18th-century architecture meet the design of Philippe Starck and Charles Jouffre, the French artisan-designer who created the sumptuous drapes and hangings of the Grand Foyer at the Opéra Garnier. It is also where Alain Ducasse, the most Michelin starred Chef in the world, celebrates the seasons with his culinary creations. His heavenly cuisine elevates Parisian gastronomy to the rank of art. He brings past and present together with flavour and flair. As for Cédric Grolet, elected the world’s best Pastry Chef in 2018, the lines in front of his shop within the hotel speak for themselves!

In the heart of Paris, a minute’s walk away from Place Vendôme and Rue Saint-Honoré, where luxury stores and boutiques showcasing young designers flourish, Le Meurice gradually unveils its secrets, as a haven of peace where you can truly be yourself.

As the deputy general manager, what is the first thing you notice when you enter a hotel and which details do you pay particular attention to?

This is difficult to explain as it is all about feelings and perception. When entering Le Meurice for example, you immediately feel a sense of belonging. You get like magically attracted by every place and the warm welcome of the people. That’s what it is all about! Each palace has its own story and Le Meurice, which is part of the iconic hotels of Dorchester Collection, has always stood out as the jewel among French palace hotels since 1835. It reflects elegance and stays true to its philosophy of the art of living à la française. It is also the place where you can be yourself, where there are no dictates. Maybe it is because since its creation, it has nurtured intimate links with artists leaving behind wonderful stories, all witness to its legendary extravagance. 

How do you maintain consistent service standards at the property?

I would say that our profession is made of passion and transmission, both of which have always been of paramount importance to us. They have undergone a vertiginous evolution in recent years, not only in terms of service excellence, but also in terms of guest experience and staff development thanks to cutting-edge training initiated by Dorchester Collection. Training is consistent throughout your journey with the Collection, internal promotions are frequent and encouraged, and there are several programs tailored for junior staff to help them evolve within the Collection as well as for more senior staff members to allow them to become inspirational leaders and/or ambassadors to the Collection.

Le Meurice is only a short stroll from Le Louvre, which to most visitors is the must-see Paris art institution. Do you have other favourite cultural destinations close by?

The Museum of Decorative Arts (MAD) is right across the street in the northwestern wing of the Louvre. It is the largest museum of decorative arts in continental Europe and its collection is primarily composed of French furniture, tableware, carpets such as those from Aubusson, porcelain such as that by the Manufacture nationale de Sèvres, and many glass pieces by René Lalique, Émile Gallé and many others. It includes numerous works in the Art Nouveau and Art Déco styles and modern examples by designers like Eileen Gray and Charlotte Perriand.

A short 2 minutes’ walk away from the hotel, on place de la Concorde, is the Hôtel de la Marine, the former ministry of the French Navy. The building was entirely renovated between 2015 and 2021 and displays the Al Thani Collection presenting international and inter-cultural works of art from the extraordinary collection of Sheik Hamad bin Abdullah Al Thani, representing civilizations around the world. The building is absolutely stunning and the exhibition art at its finest.

Tell us more about the unique art collection at Le Meurice?

As soon as you enter the lobby, you are in front of “The Kiss”, a monumental artwork by Zoulikha Bouabdellah who was awarded the very first Meurice Award for Contemporary Art in 2008 and which is now part of the hotel’s artistic DNA.

Salvador Dalí is very present of course, the Suite he occupied for at least a month every year still displays some of his original furniture he brought by himself.

In almost every corner of the hotel, you will be discovering smaller or larger artworks and it is a real pleasure sitting in one of our restaurants or in the bar and let your eyes stroll through the room, coming across so many features and spotting some hidden secrets!

What can visitors to Le Meurice expect in terms of dining experiences?

As you know, we are working with Alain Ducasse and I would consider him as a pioneer and visionary. His culture and curiosity allow him to be always ahead of the curve. As a skilled and decisive captain, he federates our teams led by Executive Chef Amaury Bouhours who takes them constantly up to the next level proposing new challenges. His focus is on the product and those who provide it; he always would prefer seasonal culinary experiences to exotic creations and is adept of authentic taste while offering a global experience where every detail counts. Alain Ducasse and Amaury Bouhours aim to defend the culinary French heritage that is similar to the identity of Le Meurice where we strive to combine tradition and modernity.

The dining experience is of course about what is on the plate – and Chef Clémentine Bouchon from Le Dalí masters this art at its finest by sublimating and transforming the best ingredients into tasteful dishes – but also about the ambience. Whereas Le Dalí is the vibrant heart of the hotel and offers the guest a magnificent spectacle of palace life, the gastronomic restaurant elevates the dining experience to another dimension.

Of course, competition in this field is growing constantly in Paris, but I believe we have solid assets to be competitive. Our offers between the fine dining restaurant, the Dalí restaurant, the Bar 228 and the banqueting reflect a great variety allowing to meet every guest’s expectations. Cédric Grolet’s pastry masterpieces are another asset to the hotel and the Michelin Guide obviously plays an important role at Le Meurice, as we have always stood out among the best.

How important is sustainability in your culinary approach and how will you reflect this across the hotel’s dining venues?

At Le Meurice, every outlet – from the Michelin-starred Le Meurice Alain Ducasse to the staff restaurant – focuses on local and seasonal products. This is one of our top ESG priorities: we aim to be proactive in reducing our environmental impact as much as we can. We want to play our part in contributing to decrease noxious emissions.

Whenever we can, we process locally grown products. All of our suppliers are asked to sign our ESG charter to ensure our and their commitment to sustainability and responsible procurement and cultivation. We are also the first Palace hotel to be awarded three stars from the Ecotable label for our gastronomic restaurant, a French distinction for sustainable F&B management of which we are very proud.

How much of a focus has your spa product been?

We are having a strong partnership with Valmont since 2008, culminating in the opening of La Maison Valmont in 2020, the brand’s Parisian flagship retail store. Valmont are pioneers when it comes to continuous cutting edge training for their therapists, be it for innovative treatments such as Hydrafacial technology or the modern lympathic drainage by Renata França.

Our Spa has 4 treatment rooms, 2 of which are double rooms, and all benefiting from natural light.

The hotel has hosted many renowned artists in the past, most famously Salvador Dalí. Were any of the current staff around when he was still a regular?

Unfortunately not. The employees with the highest seniority – nearly 40 years – arrived just after Dalí’s last stay with us. However, when I arrived, there were still some people who had known him. For more than 30 years, he spent a least one month per year at Le Meurice, bringing his own furniture, sometimes his pet, an ocelot called Babou, or even a Harley Davidson motorbike into the living room! He always rented the same Suite, as he heard that King Alfonso XIII of Spain had been there once. In addition, Dalí was a monarchist. His excentricity was somewhat exhausting, but he turned out to be nice and friendly with the staff, even offering them lithographs he produced here. Today the Suite bears his name.

What makes a hotel stay an unforgettable experience?

Le Meurice has an amazing historical background anchored in art and culture. It is true to the 18th century French spirit with no display of style, but with true elegance and chic. It is all about sophisticated details that are skilfully arranged in each of the rooms and suites providing a very authentic environment. When you wake up at Le Meurice, you definitely know you are in Paris! 

Ideally located opposite the Tuileries Gardens, between Place de la Concorde and the Louvre, Le Meurice provides a haven of tranquillity to countless important personalities since it opened in 1835. As for the distinguishing characteristics, it is not that much about the hotel’s material features, it is more about the staff!

Le Meurice is part of Dorchester Collection. What kind of value does this bring to the property?

Guests have references and they know in advance that the employees will take care of them, be always available for special requests and make them feel secure. Dorchester Collection focuses on the human dimension with our “We Care” approach, and our leitmotiv is treasured by guests, cherished by employees, celebrated worldwide. That says it all! The special way to create a home away from home for your guests can only consolidate your relationship and enhance loyalty. We have guests who have been coming to Le Meurice for more than 30 years, passing on their passion to their children and grandchildren.

What is your outlook on growth for the property and what is the key focus for the property in 2025?

2024 has been an exceptional year for Paris, the impact of the Olympics was very positive in terms of image (remember the great views of Paris’ iconic landmarks during the sport events!), organisation and security. Many of those who did not travel during the last summer and who saw the beautiful pictures of Paris and its surroundings on TV would now like to catch up their stays. The reopening of Notre Dame in December was another highlight: visits of the rebuilt cathedral are skyrocketing (I was lucky to be able to go and must admit that it is absolutely stunning!). Hence reservations increase steadily and I am confident that this trend will continue throughout the year. At Le Meurice, everyone is prepared and we are looking very much forward to welcoming regular and new guests from all over the world as we have been doing for 190 years!

For more information on Le Meurice Hotel, click here.

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