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Views online aren’t counted the same as views on television, at least not in the eyes of advertisers.

An advertiser will pay a much different rate for a television show that averages more than 3 million viewers per broadcast than it will for a YouTube video or TikTok reel that garners 3 million views.

Part of the reason for that pay discrepancy is that a social media user’s commitment to that TikTok video or Instagram Reel is measured in seconds, not minutes, Paramount Ads Manager noted. But that is where sports comes into play on social media.

More than any other form of entertainment, live sports draws in audiences that are willing to watch for hours on television. Social media companies such as TikTok are beefing up their sports offerings to attract those engaged audiences.

Over the weekend, for the first time ever, TikTok was the exclusive broadcaster for Most Valuable Promotions’ boxing card. According to the BBC, 3.4 million total viewers tuned in to watch women’s featherweight champion Amanda Serrano retain her titles on Friday, Aug. 21.

But traditional boxing isn’t the most engaging sport on TikTok right now. It’s bare-knuckle boxing.

TheStreet recently spoke with BKB CEO David Tetreault about how his sport garners the most engagement on TikTok by far, and how the company is using its TikTok presence to bring a new generation of fight fans into the fold.

Bare-knuckle boxing pushes to go mainstream

Bare-knuckle boxing is exactly what it sounds like. It is the sweet science of boxing, minus the gloves. Also, instead of a square ring, the bare-knuckle ring is triangular, giving fighters less room to maneuver and forcing them to engage more than they would in a traditional boxing match.

Matches can be brutal, but they tap into something primal for the audiences that love it, according to Tetreault.

“The fact that our fighters are fighting with no gloves goes to our base levels as humans. Human beings have a visceral reaction to seeing two athletes step into the ring and just let go,” he told TheStreet in a recent interview.

Tetreault comes from a boxing background. He was the chief business officer at mainstay boxing promotional company Golden Boy for years. He was later hired by Mike Vazquez, the veteran sports entrepreneur who brought NASCAR to Mexico and started BKB as a promotional company for bare-knuckle boxers.

Now he is tasked with bringing this type of boxing into the mainstream, and he is using TikTok to do it.

“TikTok is absolutely at the top of the funnel. We love our Vice (television broadcaster) relationship, but one of the issues we have is that Millennials, Gen Z, and Gen Alpha didn’t grow up with cable,” Tetreault said.

“They work everything off apps. So with Vice being an established cable channel, we miss the opportunity to reach those audiences. With TikTok being the exclusive broadcast partner for our preliminary fights, we are opening up the world for a younger audience to find BKB.”

David Tetreault (R) spent years as the CBO of Golden Boy Promotions. Sye Williams/Golden Boy / Getty Images

BKB takes over TikTok

BKB recently struck a deal with TikTok to serve as the sole broadcaster of the preliminary matches on BKB’s fight cards.

While the most well-known boxers fight on the main broadcast, the up-and-comers duke it out in front of viewers exclusively on TikTok Live. The partnership has turned out to be a huge success for both parties.

During the recent BKB 57 event on July 12, for example, the company garnered 7.1 million video views and nearly 800,000 engagements during the exclusive TikTok Live broadcast.

According to TikTok’s internal numbers that BKB shared with TheStreet, BKB has the highest average watch time across its live sports portfolio.

The typical watch time for sports on TikTok Live is about 1 minute and 20 seconds. Anything over two minutes is considered very good. BKB is averaging over four minutes of watch time, and its last event, BKB 57, had an average watch time of more than 7 minutes.

While that might not sound like a lot coming from the world of television, think about the last time you watched something on social media for seven full minutes. Not even the NFL garners that type of attention on social media, according to Tetreault.

“We’re sitting at the table currently with the likes of Fox, ESPN, Red Bull, and MVP. On the three previous cards, what we’ve been able to achieve is the highest watch time of any sport in the history of live TikTok sports… and it’s because of how we collaborate with the TikTok team,” he added.

TikTok helps guide BKB to young people

When asked what the secret sauce has been for BKB on TikTok, CEO David Tetreault gave his answer immediately: TikTok gave them advice on how to attract their audience, and BKB listened.

TikTok suggested that BKB use TikTok influencer Taylor Feingold for live fight night coverage. TikTok also suggested pairing Feingold and Power Slap competitor Ellie Dempster. BKB did both.

“We took a page from how ESPN does the simulcast of Monday Night Football with the Manning brothers. We brought in Ellie Dempster and paired her with Tara Feingold,” Tetreault said. “Instead of having the traditional commentary, we allowed them to take the show and turn it into a more curated TikTok live show.”

Specifically tailoring their prelim broadcast to TikTok has helped BKB become the unlikely leader for sports on the platform.

BKB believes it can bridge the gap between traditional boxing fans who are used to watching on cable and BKB fans watching the sport on their phones. But BKB fashions itself as a “fighters first” promotional company that looks to serve not only boxers, but also the sport of boxing itself.

“Our goal is to get the whole attention of the boxing community and the mixed martial arts community. It is the sweet science. It’s beyond the idea of the brawl,” Tetreault said. “We run our company as an athlete-first driven company. Without the athletes, we don’t have a sport.”

And without the viewers, it can’t pay those athletes.

BKB is tapping into an audience that traditional boxing has been unable to crack on social media. If it can translate that influence back to broadcasting, the sky is the limit for the fledgling company and sport.

Related: Jeff Bezos just made his boldest move yet, into soccer

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Why we love this deal

DIY projects around the house can be surprisingly therapeutic if you have the right tools. While a combination all-in-one tool is handy for smaller jobs, sometimes you need to bring out the big guns. That’s when a full DIY tool set really earns its keep. Thankfully, Amazon has some of the most comprehensive home tool kits you can buy. One of our favorites is available at a low price, even without a discount, but you should still take advantage quickly. There’s no telling when the inventory may sell out.

The Sundpey 166-Piece Tool Set with Drill is only $40, and for such an extensive kit, it’s a price too good to pass up. If you’re in the market for a standard at-home tool kit then we can’t think of a better time to buy than now.

Sundpey 166-Piece Tool Set with Drill, $40 at Amazon

Courtesy of Amazon

Shop at Amazon

Why do shoppers love it?

This tool set can handle almost anything you throw its way. The set is made from extremely sturdy materials that will stand the test of time. It has all the standard hand tools that you might need for smaller DIY projects, plus a high-quality cordless drill for bigger jobs. Each hand tool is made from high-durability carbon steel. The steel is also heat-treated making it virtually unbreakable. What’s more, each piece is rustproof and corrosion resistant, so there’s no worries if you’re working in a humid or wet environment. The ergonomic rubberized handles ensure that you don’t drop your tools at inopportune moments as well.

Included in the set are a tape measure, a hex key wrench set, multiple screwdriver bit sets, six screwdrivers, 100 assorted screws, a utility knife, a socket kit, an extension bar, needle nose pliers, a hammer, an adjustable wrench, a cordless drill with battery, a charger, and a carrying case. No matter what you need to repair or adjust, you should have what you need for any fix, big or small. The real cherry on top with this set is the cordless drill. It’s rare to find a set at this low of a price that includes an electric drill.

The 12-volt drill is powerful enough for any projects you may have a need for. It has a ⅜-inch keyless chuck, which is convenient for changing bits in a hurry. Also included are a variable-speed trigger, built-in LED light, and soft-grip handle. The lithium ion battery charges quickly thanks to the included high-speed wall charger. Just the drill alone is worth the price of purchase, so add to that the rest of the set and you have an absolute steal. 

Related: Amazon is selling a $39 multi-tool for $24 that’s easy to carry

Amazon shoppers were very happy with this set. One called it a “great tool kit to use around the house” adding that the tools “feel sturdy and durable and get the job done”.

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Pulituo 149-Piece Home Drill Set, $50 (was $60) at Amazon

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Craftsman V20 Max Cordless Drill Driver and Impact Driver Set, $150 (was $170) at Amazon

The Sundpey 166-Piece Tool Set with Drill is a must-buy for anyone who likes to keep their home running in tip-top shape. With a regular price of just $40, you should probably buy this while the inventory lasts. 

You don’t have to leave the country to find an affordable place that matches your retirement vision.

These are three of the 11 stocks among the S&P 500 that passed a screen, trading below their long-term average price/sales ratios, with estimates for very strong revenue growth through 2028.

On Aug. 22, the U.S. Navy pulled the cover off a new missile called AIM-424 Malice, built by Raytheon Technologies Corporation (RTX) to extend the reach of American fighters. Two days later, Bloomberg reported that China had built its own version of that reach.

Chinese hypersonic glide vehicles can now fire air-to-air weapons at aircraft thousands of miles from any front line.

Nobody planned that timing, but together the two stories explain why RTX and Lockheed Martin (LMT), the F-35 manufacturer, keep turning up as the default answer to the same question: Which company builds weapons with the longest reach?

Two missile stories collided in one week

The Malice, unveiled at the Navy’s Tailhook Symposium in Reno, can strike targets more than 250 nautical miles away and fits inside the internal weapons bay of an F-35, according to Naval News.

It effectively restores a range advantage American carrier aviation lost when the Navy retired the AIM-54 Phoenix in 2006.

Bloomberg said China has developed hypersonic glide vehicles capable of striking aircraft far behind the front line, citing a person familiar with the program.

Beijing has also added air-to-air functions to some hypersonic cruise missiles and equipped others to strike ships. No other country is known to operate a hypersonic glide vehicle built to carry air-to-air missiles.

China’s ballistic missile inventory has grown 147% since 2015, and its stock of ground-launched cruise missiles has risen 50% over the same period, according to Pentagon estimates cited by Bloomberg.

The Pentagon counted more than 3,150 Chinese ballistic missiles in 2024, a stockpile now taking on new jobs rather than simply growing in size.

RTX and Lockheed Martin sit at the center of a Pentagon buildup responding to China’s expanding hypersonic missile reach.Chris McLoughlin / Getty Images

China’s new missiles threaten support aircraft

The targets at risk are not fighter jets. They are the tankers, airborne radar planes, and flying command centers, such as the Air Force’s E-4B Nightwatch, that normally operate far from danger while supporting a combat mission.

A missile traveling that distance can take 20 minutes or longer to arrive. China would also need to track a moving aircraft continuously through a chain of sensors and data links to hit it, and launching a ballistic missile risks being mistaken for the opening move of a nuclear attack.

Related: Jim Cramer says surging defense stock is a sensational buy

That tension is exactly why the story matters more as a spending signal than as a battlefield certainty.

The Pentagon does not need China to fire the weapon to justify buying more range of its own. It only needs the capability to exist.

RTX and Lockheed become the default trade

RTX, whose Raytheon business builds the Malice along with the AIM-174B, an air-launched version of the Navy’s SM-6 interceptor, trades near $209 a share.

Lockheed Martin, which builds the still-developing AIM-260 successor to the long-serving AMRAAM missile, trades near $564. The military has already put roughly $1 billion behind AIM-260 production, though the missile’s range remains classified, Bloomberg noted.

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Why Rocket Lab is becoming a bigger defense player

That answer already shows up in recent contracts. RTX won a $22.9 billion, seven-year Navy deal on Aug. 17 to lift Tomahawk cruise missile output from about 60 missiles a year to more than 1,000, according to the company.

Lockheed Martin holds a $58.6 billion Patriot interceptor agreement running through 2032 and a separate award to quadruple production of the THAAD interceptor, Defense News reported.

Wall Street has priced in some of that momentum, though perhaps not all of it. Based on a MarketBeat consensus, 21 Wall Street analysts currently covering RTX have assigned the stock a “Moderate Buy” rating.

These analysts have established an average price target of $228.59, which points to a 9.26% upside from the recent $209.22 trading level.

Meanwhile, a MarketBeat consensus for Lockheed Martin shows 20 Wall Street analysts maintaining a “Hold” rating with an average price target of $632.39, implying a 12.20% upside from its recent $563.65 trading level.

Production capacity is the real risk to track

The bigger constraint is not political will. The Pentagon’s fiscal 2027 budget request raised missile procurement funding by 188%, a jump that already outstrips what the defense industrial base can produce today, according to Breaking Defense.

Both RTX and Lockheed Martin have responded by locking in seven-year contracts instead of one-year orders, a sign that Washington expects this buildup to last well beyond any single headline about China.

China’s hypersonic reach is a symptom of a broader arms race that has already reshaped how the Pentagon buys weapons, not just what it buys.

The next test for RTX and Lockheed Martin will not be whether the government wants more range.

It will be whether either company can staff, supply, and build fast enough to deliver, and that answer will show up in earnings reports long before it shows up in any missile test.

Related: Why Rocket Lab is becoming a bigger defense player

Sombr’s new single “My Body Isn’t Ready” rises on multiple charts in the U.K. and the singer-songwriter reaches career peaks he set not long ago.

The new tariffs announced by Canada on Tuesday mirror the ones imposed by Trump on Saturday.

Warren Buffett has seen a market bubble or two. And if the Oracle of Omaha is right about what makes bubbles so dangerous, investors may want to pay attention to today’s stock market.
Whether we are experiencing a bubble today is up for debate — especially among market observers from Wall Street to Silicon Valley. Equities have been on a tear, with the major indices hitting new record highs on a regular basis, even as traders fret about the durability of the AI-fueled spending boom that’s fueling demand for — and driving up the price of — everything from electricity to electronics.

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“There’s a lot of speculation in the stock market that looks quite a bit like the previous tech bubble in the late 1990s,” David Rosenberg, founder of Rosenberg Research, told Money last fall. Since then, stocks have continued to post robust gains.
One commonly used metric, the S&P 500’s Cyclically Adjusted Price-to-Earnings (CAPE) ratio, currently sits at 41.79, well above double the long-term historical median of 16.11 and very close to the record 44.19 it hit in November 1999, shortly before the dot-com crash.
This ratio compares stock prices with average inflation-adjusted earnings over the previous 10 years. It is used as a rough aggregate of market sentiment; the higher the number, the more traders are willing to bank on healthy returns in the future. The higher a company’s share price climbs relative to its profit, the greater traders’ confidence that the company will deliver future returns that justify its elevated stock price.
Another ratio, commonly called the Buffett Indicator after the investing legend characterized it as a bellwether economic barometer in 2001, is the aggregate value of all U.S. stocks divided by gross domestic product (GDP). This figure is also extremely elevated by historic standards. Economists sounded the alarm when this data point climbed above 200% at the end of 2024; since then, it has risen to nearly 240%, reflecting a degree of optimism about growth from Wall Street that might not be borne out in terms of real economic activity on Main Street.

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Buffett on bubbles, through the years
In Berkshire Hathaway’s annual letters to shareholders and at the yearly shareholder meetings in Omaha, Nebraska, that came to be referred to as “Woodstock for capitalists,” Buffett held forth on both the danger and the inevitability of bubbles.
His insights over the course of his six decades at the helm of Berkshire remain valuable for investors today, because while companies expand and technology progresses, the human nature that is the common driving force in all bubbles remains the same.
The dot-com crash
As a conglomerate, Berkshire is the corporate parent of companies that sell everything from candy to car insurance. These companies entered the internet era with varying degrees of success, giving Buffett a front-row seat to the explosive growth of a now-ubiquitous medium for communication and commerce around the turn of the century. When the dot-com bubble popped, with the tech-heavy Nasdaq losing nearly 80% of its value by late 2022, he had opinions.
“A bubble market has allowed the creation of bubble companies, entities designed more with an eye to making money off investors rather than for them. Too often, an IPO, not profits, was the primary goal… But a pin lies in wait for every bubble.”
(Letter to Berkshire Hathaway shareholders, 2001)
“In the bubble of a few years ago[, y]ou had all kinds of things that were going to produce nothing, but where you had great amounts of wealth transfer in the short term. As investments, you know, they were a disaster.”
“It plays on human nature in certain ways and it creates its own momentum, and eventually it pops, you know. And nobody knows when it’s going to pop.”
(Berkshire Hathaway annual meeting, 2002)
“During The Great Bubble, market-value gains far outstripped the performance of the businesses. In the aftermath of the Bubble, the reverse was true… Though I said at the time that certain of the stocks we held were priced ahead of themselves, I underestimated just how severe the overvaluation was.”
(Letter to Berkshire Hathaway shareholders, 2004)
The Great Recession
Buffett dispensed shrewd observations and sharp commentary about the explosion of speculative real estate investment that preceded the Great Recession of 2008. He was especially critical of the financial institutions whose lax lending practices contributed to the housing bubble and subsequent crash.
He was more sympathetic to ordinary Americans who were caught up in the frenzy; he noted that market distortions can make risky bets look like smart financial decisions.
Another point he made about bubbles: For a while, the underlying economics seem to make sense, because the bigger a bubble gets, the more people want in on it. This demand sustains the appearance of value and reinforces the belief that inflated asset prices are driven by fundamentals.
“You may recall a 2003 Silicon Valley bumper sticker that implored, ‘Please, God, Just One More Bubble.’ Unfortunately, this wish was promptly granted, as just about all Americans came to believe that house prices would forever rise… As house prices fall, a huge amount of financial folly is being exposed. You only learn who has been swimming naked when the tide goes out.”
(Letter to Berkshire Hathaway shareholders, 2008)
“Both [i]nternet stocks and houses have demonstrated the extraordinary excesses that can be created by combining an initially sensible thesis with well-publicized rising prices. In these bubbles, an army of originally skeptical investors succumbed to the ‘proof’ delivered by the market, and the pool of buyers — for a time — expanded sufficiently to keep the bandwagon rolling. But bubbles blown large enough inevitably pop.”
(Letter to Berkshire Hathaway shareholders, 2011)
“Every[one] really kind of went crazy in terms of housing… And it had that aspect to it, which bubbles do, where year after year for three or four or five years, whatever it might be, that the skeptics looked like idiots.”
“It creates this social proof where it works for a while. That’s the great danger period in all of these bubbles, is that what starts out with skepticism ends up with your neighbor getting richer than you are because he went along and you didn’t. And that sort of thing — the bandwagon effect and everything — those things are very hard to resist… but we certainly are not going to do it just because they’re doing it.”
(Berkshire Hathaway annual meeting, 2013)
The impact of AI
Buffett’s commentary on AI has touched on productivity, politics and persuasiveness. In 2023, he observed, “With AI, it can change everything in the world except how men think.”
While the question of whether AI is creating or contributing to a new bubble remains unanswered, investors would be well-served to heed Buffett’s trademark skepticism about the conditions that fueled earlier market bubbles.
One of Buffett’s most-repeated axioms is that an asset’s true value is based on what it can produce, not what someone is willing to pay for it. And after a bubble pops, there is a silver lining, as Buffett sagely observed in his 2000 letter to shareholders.
“Really juicy results from negotiated deals can be anticipated only when capital markets are severely constrained and the whole business world is pessimistic. We are 180 degrees from that point,” he wrote. In other words, a popped bubble is an opportunity for a savvy investor to build wealth.

Wall Street trading giant Jane Street Capital just made a big bet on one of the market’s most unpredictable AI plays.

The quantitative trading firm disclosed a sharp jump in its stake in SanDisk, the flash memory maker that split off from Western Digital last year. 

According to regulatory filings complied by Tikr, Jane Street now holds one of its largest single stock positions in the company, trailing only its stake in the SPDR S&P 500 ETF Trust.

Valued at a market cap of $269 billion, SNDK stock has returned over 3,000% in the last 12 months. However, it is also down 36% from all-time highs.

For a stock that has swung wildly through 2026, Jane Street’s conviction stands out. 

Jane Street boosts SanDisk stock stake

According to a 13G filing with the Securities and Exchange Commission dated July 29, Jane Street held 7.41 million shares of SanDisk (SNDK), worth roughly $9 billion. It makes SanDisk the firm’s second largest holding overall, at 5.47% of its total portfolio.

The filing shows Jane Street added 6,251,642 shares, up nearly 540% from its prior position.

The firm now owns just over 5% of all SanDisk shares outstanding, a stake large enough to require public disclosure.

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Only Jane Street’s SPY position, worth about $33 billion, ranks higher in the firm’s portfolio.

Based on the filing, SanDisk now sits ahead of Amazon, Nvidia, and Microsoft on the firm’s list of top holdings.

Why SanDisk stock price has taken off in 2026

SanDisk makes NAND flash memory chips, used in phones, laptops, and massive AI data centers.

The company separated from Western Digital in February 2025 and has since leaned significantly into the data center business.

A year ago, data center sales accounted for 12% of SanDisk’s bit shipments. By the end of fiscal 2026 (ended in June), the number climbed to 38%. Full-year data center revenue rose 437% year over year to $5.15 billion. 

“We expect data center share of total TAM to expand from approximately 30% in calendar year 2025 to approximately 50% in calendar year 2026, and to continue outpacing the market in 2027,” SanDisk CFO Luis Visoso stated. 

“Demand from our customers is growing faster than our supply. We therefore expect bits to remain on allocation beyond calendar year 2027.”

The broader NAND flash market is booming too, fueled by AI inference demand.

Chief Executive David Goeckeler said the market is expected to top $300 billion in 2026 and approach $500 billion in 2027.

SanDisk’s full-year revenue reached $20.25 billion, up 175% year over year. 

Non-GAAP gross margin climbed to 84.6% in the fourth quarter, up from just 26.4% a year earlier. 

Non-GAAP earnings per share hit $39.25 for the quarter, compared with $0.29 in the same period last year.

New contracts reshape the SanDisk stock story

Instead of negotiating prices with customers every quarter, SanDisk signs what it calls New Business Models, or NBMs, long-term supply agreements with its biggest buyers.

SanDisk currently has NBMs with eight customers, including three U.S. hyperscalers. Visoso said these deals average more than four years in length, with total expected revenue of at least $93.9 billion. 

Related: JPMorgan revamps SanDisk stock with massive price target

The remaining performance obligation tied to these agreements stood at $91.1 billion, including two deals signed after the quarter closed.

The contracts also carry $16.5 billion in financial guarantees, meant to protect SanDisk if a customer fails to meet its purchase commitments. Visoso said the company expects roughly 80% gross margins on this business, even at the lowest agreed pricing.

Goeckeler told investors during the Aug. 13 Analyst Day that the shift moved SanDisk from just three months of demand visibility to more than four years, in the span of two quarters.

SanDisk CEO David Goeckeler provides investors with revenue visibility.Bloomberg/Getty Images

What is the SanDisk stock price target?

SanDisk is also investing in newer technology called High Bandwidth Flash, or HBF, aimed at AI inference workloads. 

The company said it had taped out its first HBF memory chip and expects to ship samples to customers next year. 

Chip industry veteran Jim Keller, chief executive of Tenstorrent, recently joined SanDisk’s technical advisory board to help guide the project.

However, investing in SanDisk carries certain risks. The tech stock has a reputation for sharp swings, and the memory chip industry has a long history of boom-and-bust cycles. 

Goeckeler himself referenced the industry’s rough 2023, when oversupply crushed prices across the sector.

Out of the 16 analysts covering SNDK stock, 14 recommend “Buy,” and two recommend “Hold.” The average SanDisk stock price target is $2,203, 48% above the current price target. 

Jane Street’s filing does not include a price target or public commentary on where the firm expects SanDisk shares to head next. As a trading and market-making firm, Jane Street typically does not publish investment theses the way traditional research analysts do.

Still, a stake increase of that size in one of the market’s most volatile AI-related names sends its own message about where big money sees value right now.

Related: SanDisk sends strong signal to Micron investors, BofA says

An ongoing shortage of compute could provide Meta with the opportunity to sell its capacity for a big premium.