SUCCESS

In Parmigiani Fleurier, one discovers an entirely unlikely success story; like so many of these, it appeared to happen virtually overnight yet it was decades in the making. No doubt you know that this is about the Tonda PF collection since this was the family of watches that changed the trajectory of the brand back in 2021. This much is obvious, and thus conventional wisdom also has it that the person responsible here is none other than CEO Guido Terreni. The man himself is not so quick to embrace this role in the story so far, although he certainly agrees that Parmigiani Fleurier is on the road to a brighter future. We think he deserves credit at least as the navigator but also as the architect of the narrative.

In the most recent Morgan-Stanley report on the state of the Swiss watch industry, Parmigiani Fleurier powered into the top 50 brands (at number 46) for the first time. While this report, and others like it, are merely indicative rather than definitive, it still highlights how far the brand has come in a few short years. Back in 2020, as lockdowns were being eased here, we wrote that collectors and the community should take the trouble to reacquaint themselves with Parmigiani Fleurier. Then the firm affirmed our interest with the release of the Tonda GT Sport, by far the most handsome and commercially oriented collection to bear the Parmigiani Fleurier badge.

Terreni, who took the helm at Parmigiani Fleurier in early 2021, told us that he felt the foundations of a great collection of watches began with the Tonda GT Sport. At the same time, he wanted to take things further because he saw Parmigiani Fleurier as a brand with “a gentle and understated soul,” and something like the Tonda GT Sports could easily have veered into aggressive territory; there was already a built-in motorsports angle here after all. Instead, Terreni made a bet on the understated qualities of Parmigiani Fleurier, which critics had long charged were holding the brand back. Terreni’s answer was to go quiet and transform the brand by doing the unthinkable in watchmaking: removing the brand name from the dial.

Yes, the Tonda PF only has a cartouche with the brand logo on the dial, a logo that had never been used this way dial-side before. By the end of 2021, the new Tonda PF was already making waves, and we managed to shoot it for our cover that year (#63). Three years later, the virtues of the Tonda PF collection are well known, and it is apparent that the shift to using a badge instead of the brand name is evident elsewhere too, even in the unique creations such as the L’Armoriale pocket watch (see Highlights this issue). To be sure, using a logo instead of a full brand name, even when the founder is still very much in the picture, is relatively odd. In watchmaking, considering how small the product is, you might think this nothing much but you would be wrong. Swiss watchmaking is nothing if not conservative and you only have to scan through various interviews with Terreni to see how often he got asked about this. For the record, we asked him to in our last two chats with him.

For this most recent meeting between ourselves and Terreni, we skipped the brand name questions and went in decidedly more idiosyncratic directions.

We did not get a chance to get into your thoughts on Watches and Wonders Geneva when we met there so let’s start there.

Well, I am very fond of international watch fairs like Watches and Wonders Geneva, especially qualitative ones. This year (2023) we set our second appointment with the industry, with clients and with the press in a continuation of what we had done the year before, when we returned to (a physical fair) and put Parmigiani Fleurier back on the watchmaking map.

To me, this fair in particular should be THE real appointment of the industry. I would love that every brand showcases at Watches and Wonders Geneva because it’s a week in which the public tunes in on watches; watches are not a purchase one makes frequently (when it comes to the broader public). So not everybody’s really following what the brands are doing (all the time) and if you’re buying a watch every five-10 years, it’s not like you follow the industry like people who are in the industry. So having an appointment in which everybody knows that there’s something to follow and (events that one can track) to me is very instrumental.

So you are positive on the public days then?

I was used to this in (the now-defunct) BaselWorld, which was open to the public and was ticketed. The public, the trade and the press were not separated; they were all together (although appointments were needed to walk into the private spaces within brand booths).

Here, at Watches and Wonders Geneva, the organisers prefer to have some separation because the space is smaller, so for logistical reasons, it has to be this way (the PalExpo space for Watches and Wonders Geneva is likely smaller than just Hall 1 of BaselWorld, for some context – Ed). This year, there will be three days dedicated to the public and I think (all brands will) be more ready this year than last year. The public took us by surprise in 2023. There were more than 10,000 visitors over two days and the average age was 35. It was really people who were in the early days of understanding what watches (and the hobby of collecting watches) is about. You have to invest in (improving and raising the) knowledge of the audience, and it doesn’t matter if they will not buy immediately. At least they grow their interest and they get to touch and feel the products; (the fair) becomes their introduction to the brands.

”You have to invest in (improving and raising the) knowledge of the audience, and it doesn’t matter if they will not buy immediately”

This speaks to something we discussed previously – all the new people drawn to watchmaking. How does Parmigiani Fleurier speak to this group, while balancing the needs of the established collectors?

Well, it’s quite natural; I think you have to adapt…to customise your talking points. (If someone already knows the brand story) you can skip this and directly go on to a subject that is specific and deeper. It all depends on who you have in front of you. So usually people go shopping in a physical store to be educated, because they have been introduced to the watch or the brand when they saw it on the wrist of a friend, or they read about it. There is a sort of research that the customer does – especially when going up in price (of any given watch), you are often going deeper into watchmaking content. Of course, not everybody is a watch lover. A lot of people are just buying the watch for the hype or because it’s cool…they like the aesthetics. What drives people is personal, you know, so the brand has to relate to the audience individually.

We did not get a chance to get into your thoughts on Watches and Wonders Geneva when we met there so let’s start there.

Well, I am very fond of international watch fairs like Watches and Wonders Geneva, especially qualitative ones. This year (2023) we set our second appointment with the industry, with clients and with the press in a continuation of what we had done the year before, when we returned to (a physical fair) and put Parmigiani Fleurier back on the watchmaking map.

To me, this fair in particular should be THE real appointment of the industry. I would love that every brand showcases at Watches and Wonders Geneva because it’s a week in which the public tunes in on watches; watches are not a purchase one makes frequently (when it comes to the broader public). So not everybody’s really following what the brands are doing (all the time) and if you’re buying a watch every five-10 years, it’s not like you follow the industry like people who are in the industry. So having an appointment in which everybody knows that there’s something to follow and (events that one can track) to me is very instrumental.

So you are positive on the public days then?

I was used to this in (the now-defunct) BaselWorld, which was open to the public and was ticketed. The public, the trade and the press were not separated; they were all together (although appointments were needed to walk into the private spaces within brand booths).

Here, at Watches and Wonders Geneva, the organisers prefer to have some separation because the space is smaller, so for logistical reasons, it has to be this way (the PalExpo space for Watches and Wonders Geneva is likely smaller than just Hall 1 of BaselWorld, for some context – Ed). This year, there will be three days dedicated to the public and I think (all brands will) be more ready this year than last year. The public took us by surprise in 2023. There were more than 10,000 visitors over two days and the average age was 35. It was really people who were in the early days of understanding what watches (and the hobby of collecting watches) is about. You have to invest in (improving and raising the) knowledge of the audience, and it doesn’t matter if they will not buy immediately. At least they grow their interest and they get to touch and feel the products; (the fair) becomes their introduction to the brands.

This speaks to something we discussed previously – all the new people are drawn to watchmaking. How does Parmigiani Fleurier speak to this group, while balancing the needs of the established collectors?

Well, it’s quite natural; I think you have to adapt…to customise your talking points. (If someone already knows the brand story) you can skip this and directly go on to a subject that is specific and deeper. It all depends on who you have in front of you. So usually people go shopping in a physical store to be educated, because they have been introduced to the watch or the brand when they saw it on the wrist of a friend, or they read about it. There is a sort of research that the customer does – especially when going up in price (of any given watch), you are often going deeper into watchmaking content. Of course, not everybody is a watch lover. A lot of people are just buying the watch for the hype or because it’s cool…they like the aesthetics. What drives people is personal, you know, so the brand has to relate to the audience individually.

”A collector or watch lover likes to browse and compare; he likes to be advised by somebody who knows more than him”

So, we know how a brand would work this on the ground, in its own environment. Parmigiani Fleurier works with many partners though and is most visible in a multi-brand setting. What is your approach here?

I think Parmigiani Fleurier is clearly attractive to somebody who is well-educated in watchmaking and who usually prefers to shop in multi-brand environments. This is because a collector or a watch lover likes to browse and likes to compare; he likes to be advised by somebody who knows more than him.

And when you go into a mono-brand store, the staff there know a lot about their own brand, but they lose track of what is happening outside. So, you have an experience which is one-to- one on the brand, but you cannot compare. I know this from my experience with my previous company (Bulgari, where Terreni was in charge of watchmaking – Ed). The advisor who works in a professional multi-brand retailer is more of a neutral consultant who builds a relationship with a collector, and advises him on what works (or could work) for him.

Let me give you an example: I was in Germany, in Hamburg, and had dinner with two collectors that were very avid collectors – both wealthy and young. One of them was living in Berlin and I was going to Berlin the next day. I asked him why he drove three hours to have dinner with me instead of meeting me the next day. He told me that he was following his advisor, who had moved from Berlin to Hamburg (after a promotion). So this collector is still served by the same advisor because he trusts him; there is clearly a bond there (and this is what happens at the best multi-brand retailers).

This is why I am so keen to see how the new concept Sincere is doing in KL will go. The SHH space is more of a lounge than a store where you can pass the time, enjoy your hobby, and share your passion with people who are professional. (As a consequence) you do not only see things that are commercial.

And this is your take on the multi-brand retail experience versus what some watch brands are trying to do by creating their own mono-brand stores?

(As mentioned), the multi-brand (retail) advisor becomes a sort of consultant working in the interests of the watch lover (and of course the retailer) and creates a bond based on trust. You know there are so many novelties every year and you cannot navigate this, being concerned with your job, with your family, etcetera. It’s not everyone who has the time (and inclination) to study the industry. And so every year, you (the collector) ask your advisor what is new, what is exciting? What do you think would suit me? This you cannot do very well in a mono-brand environment (or even) in a multi-brand one

because you are focused on the commercial standard collections. Again, this is why the SHH is interesting to me. This is the right thing to do for the multi-brand retailer who wants to survive this war because there’s a hidden war between brands that are integrating their distribution and multi-brand retailers that are losing certain interesting brands as a consequence. To survive, they have to give a service which is bigger than the single relationship with (certain) brands that they carry.

If I were a multi-brand dealer, I would not do an event with a single brand. I would do an event on micro-rotor watches; I would do an event on chronographs; on calendars; or on the different styles that (are naturally present) in a multi-brand environment. I’m not a multi-brand retailer, so they do what they want, but if I were them this is what I would do!

Duly noted, and it will be published! Speaking then of micro-rotors and the retail experience, one final question on the Tonda PF. This is a watch that you need to see up close and feel, especially with the knurled bezel and the bracelet being as it is. Superficially, it looks very much like the Tonda GT Sport, but it is very different. The retail experience must be paramount here? And how does the brand go about making sure that fit and feel are excellent?

Well, what you’re asking is very smart because it’s very difficult to convey the comfort of any given watch with just a picture; to show it to a film. You don’t grasp the reality until you put it on your wrist.

And to design a comfortable watch is an art. It’s really not easy, and it has a lot to do with the weight (of the watch head, and of the materials used); with the way the watch sits on your wrist. It has a lot to do with the flexibility of the bracelet. All these ingredients have to come together to make an experience which is comfortable and I think the Tonda PF with micro-rotor is the most essential example – this watch started everything and forms the matrix of everything that we are doing. So, on the bracelet we did for the Tonda PF… When you design a bracelet, which is not a totally flexible bracelet but it’s a semi-rigid one, basically the designer has to choose an arc. This arc is a statistical curve of the entire population. It’s not your wrist; it’s not my wrist. OK, so in centimeters, my 17 1/2 wrist is different from yours because my bone structure is different from yours and so on.

And it’s not the wrist that has to adapt to the arc of the design; it’s the watch that has to adapt. To me, that’s why the flexibility of the bracelet is extremely important.

And there’s also the preferences of different markets where sometimes people are OK with having the watch sort of sit all the way towards the end of the wrist, and some people insist that no, no, it must sit (snugly) before the (protrusions of) the wrist bones.

This article first appeared on WOW’s Spring 2024 issue.

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The upcoming Singapore Yachting Festival 2025 will showcase a stunning collection of Italian craftsmanship, with top manufacturers like Azimut, Wally, Sanlorenzo, and Bluegame leading the charge. LUXUO highlights their most anticipated debuts, from the sleek Azimut Magellano 60 to the cutting-edge Bluegame BGM75 multihull, offering a glimpse into the future of luxury yachting.

Azimut Magellano 60 Makes Regional Debut in Singapore

First unveiled at the Cannes Yachting Festival in 2023, the Azimut Magellano 60 is now set to make waves at the Singapore Yachting Festival 2025, marking one of its most anticipated appearances in Asia. Designed by Ken Freivokh, the Magellano 60 is the newest entry in a storied series that includes the Magellano 66, 25M and 30M. Its signature features include elegant teak louvres, a panoramic ‘infinity terrace’ at the aft cockpit, and a forward saloon offering unbroken sea views through expansive windows. A standout in Azimut’s Low Emission Yachts collection, the 60 is powered by a second-generation dual-mode hull, promising up to 20 percent fuel savings compared to traditional models in its class. In 2023, the Magellano 60 made headlines when it completed its maiden voyage using HVOlution biofuel, travelling from Savona to Taormina for Azimut’s Yachting Gala XII. Now, Southeast Asia gets its first look at the forward-thinking cruiser, brought in by regional dealer Marine Italia.

Read More: Azimut to show Magellano 60, S7 at Cannes

Wallywhy150 Debuts in Asia-Pacific with Futuristic Flair

Marking its first major appearance in Asia, the wallywhy150 lands at the Singapore Yachting Festival 2025, presented by Ferretti Group. Described as “spaceship-like” for good reason, this 79-foot marvel defies conventional motoryacht expectations, offering a striking blend of innovation, volume and radical aesthetics. The vessel’s bold, monolithic silhouette and raised pilothouse design echo the futuristic DNA of the larger wallywhy200, while delivering 150GT of interior space in a more agile, compact form. Built for those who reject the ordinary, the wallywhy150 offers direct access to the sea from its cockpit-level aft platform — no steps required — transforming it into a true floating loft. Its expansive glass walls flood the main deck with natural light, leading to a forward master suite with panoramic 270-degree views. Below deck, multiple configurations allow for VIP or family layouts, maximising its potential as a personal escape or a sociable sea-bound retreat. With top speeds of up to 23 knots, the wallywhy150 pairs high design with performance, encapsulating Wally’s philosophy of progressive yachting. As it makes waves in Southeast Asia, it signals a bold new chapter in the region’s appetite for daring, design-forward vessels.

Read More: Wally premieres wallywhy150

Asymmetry, Perfected – Sanlorenzo’s SL96A Returns to Asia

Sleek, sculptural, and unapologetically unconventional, Sanlorenzo’s SL96A redefines what a 29-metre planing yacht can be — and it’s back in the Asian spotlight at this year’s Singapore Yachting Festival. First revealed at Boot Düsseldorf and celebrated for its asymmetric architecture, the SL96A challenges traditional layout norms by eliminating the port-side deck to expand the saloon into a full-beam masterpiece of light and space. Built around a made-to-measure philosophy, each SL96A is tailored for its owner — and Asia’s discerning clientele has taken note. Following a landmark first delivery to Hong Kong, the model has established itself as a thinking person’s yacht: strikingly modern, yet deeply intuitive in design. The full-beam master suite offers an enveloping sense of calm, while expansive glass and sculpted interiors bring a seamless connection between indoors and out. Fast, elegant, and effortlessly liveable, the SL96A captures Sanlorenzo’s signature balance between minimalism and Mediterranean warmth. As the region continues to embrace bespoke yachting, the SL96A stands out as a sophisticated statement of individuality on the water.

Read More: First sale of Sanlorenzo SL96 Asymmetric into Asia

Singapore to host Bluegame BGM75’s APAC premiere

In a major highlight for this year’s Singapore Yachting Festival, Bluegame’s first multihull motoryacht, the BGM75, will make its Asia-Pacific debut at ONE°15 Marina Sentosa Cove, set against the backdrop of one of Asia’s premier yachting showcases. The vessel, which first premiered at the 2023 Cannes Yachting Festival, will be showcased by Sanlorenzo Asia-Pacific, alongside the company’s renowned fleet of motoryachts, including the SL96A, SD96, and SX88 models, as well as Bluegame’s BGX63. This marks a significant milestone for the brand, introducing the region to the cutting-edge BGM75. With its sleek, modern design and remarkable versatility, the BGM75 combines innovative features with spacious living areas, catering to those who seek both luxury and stability on the water. Featuring drop-down sides that extend the living space, the BGM75 offers unparalleled comfort, ensuring that owners can enjoy more space without compromising on style or performance. As part of Bluegame’s ongoing push to redefine yachting experiences, the BGM75 brings a new level of sophistication to the multihull category. Nick Stratton, Vice President of Sanlorenzo Asia-Pacific, emphasised, “We are thrilled to return to the Singapore Yachting Festival, a key event in the region’s yachting calendar. The BGM75 will be the first of its kind in the Asia-Pacific region, showcasing Bluegame’s dedication to providing luxury motoryachts that redefine the meaning of space, comfort, and stability.” The BGM75 will be one of the standout exhibits at the festival, joining the impressive showcase of innovative yachts, and providing a glimpse into the future of yachting. For those seeking a dynamic and forward-thinking motoryacht, the Bluegame BGM75 is not to be missed at the Singapore Yachting Festival 2025.

Read More: Singapore to host Bluegame BGM75’s APAC premiere

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The Singapore Yachting Festival 2025 promises to showcase some of the most exciting innovations and luxurious vessels in the maritime world. Here is a sneak peek at some of the standout reveals one can expect.

Azimut 53 Flybridge

The Azimut 53 Flybridge will be making a grand appearance at the Singapore Yachting Festival, adding another layer of excitement to its regional debut. The Azimut 53 Flybridge is a dynamic addition to the renowned Italian shipyard’s line-up, combining sleek design with a highly functional layout for family and extended stays. The yacht is powered by Volvo’s innovative IPS propulsion system, offering both impressive performance — boasting speeds up to 31 knots — and enhanced spaciousness, making it a standout in its class. The split-level interior maximises room, with an aft galley that flows seamlessly into the saloon and helm station, while the flybridge features an expansive lounge area, wet bar, and sunbathing zones. The layout’s versatility makes it an ideal choice for those seeking both luxury and practicality on the water.

Set against the backdrop of Italy’s rich nautical heritage, the Azimut 53 Flybridge’s exterior design by Alberto Mancini draws from automotive aesthetics, delivering a sleek profile marked by flowing lines and sophisticated curves. The yacht’s design highlights not only visual appeal but also functional excellence, such as the spacious foredeck sunpad and the versatile rear cockpit seating. As the first unit to arrive in Hong Kong, this model marks a new standard for yachts in the region, perfectly blending luxury with cutting-edge performance.

Read More: Azimut presents 53 Flybridge

60 Sunreef Power Eco

The 60 Sunreef Power Eco, Sunreef Yachts’ latest innovation, is set to showcase at the Singapore Yachting Festival, adding another milestone to the Polish shipyard’s impressive Eco series. As the smallest solar-electric powercat in the collection, the 60 Power Eco offers cutting-edge green technology with its wafer-thin solar skin, which wraps around the hulls, superstructure and hardtop. This allows the yacht to generate its own energy through photovoltaic cells, providing silent, emission-free cruising powered by electric motors and an ultralight battery bank. The 60 Sunreef Power Eco also features an expansive deck space, a large hydraulic swim platform, and customizable options such as a flybridge with sunpads and a spa pool. With options for up to six en-suite guest cabins and two crew cabins, this eco-friendly yacht combines luxury, space and sustainability. Visitors to the Singapore Yachting Festival will have the opportunity to explore this revolutionary yacht, which represents the future of yachting: environmentally conscious, beautifully crafted and technologically advanced.

Read More: Sunreef reveals 60 Power Eco

Majesty 62 Maldives

The Majesty 62 Maldives, Gulf Craft’s latest luxury yacht, will be making a prominent debut at the Singapore Yachting Festival. Designed with Southeast Asia’s tropical climates in mind, this elegant yacht features a spacious layout and a refined aesthetic. Building on the classic Majesty 62, the Maldives version boasts a redesigned superstructure with a vertical windshield and a flybridge housing the yacht’s sole helm station. This change has significantly expanded the main-deck saloon, providing an enhanced social space, ideal for gatherings or luxurious cruises around the region’s islands. With an overall length of 61ft 7in, the Majesty 62 Maldives offers a beautifully split-level interior, including a full-beam master suite and a VIP cabin, each with en-suite bathrooms.

The yacht also features self-contained crew quarters, a spacious aft cockpit for alfresco dining, and ample lounging areas both on the foredeck and flybridge. As a model designed for tropical conditions, it includes powerful air-conditioning systems and a hardtop flybridge with optional soft enclosures for weather protection. Available through Farfalla Marine, the Majesty 62 Maldives is designed to elevate the yachting experience in Southeast Asia. With special packages offering management, mooring, and access to exclusive yacht clubs, it represents the epitome of modern, comfortable cruising. Visitors to the Singapore Yachting Festival will have the opportunity to explore this luxurious, versatile yacht, which combines Gulf Craft’s renowned craftsmanship with innovative design for those seeking both adventure and elegance on the water.

Read More: New Majesty 62 Maldives

Leopard 46 

This year, the Leopard 46 sailing catamaran makes its highly anticipated Asia debut at the festival. Following its successful premiere at the Cannes Yachting Festival and Miami Boat Show, the Leopard 46 combines modern design with eco-conscious features. With a sleek, Simonis Voogd-designed exterior and luxurious interiors, the catamaran offers a blend of performance and comfort. The vessel is also available with an optional hybrid electric propulsion system, perfect for environmentally conscious sailors. Expect to be wowed by its expansive layout, seamless integration between the aft cockpit and saloon, and cutting-edge hybrid capabilities.

One of the standout features of the Leopard 46 is its hybrid electric drive, powered by a combination of solar panels, high-voltage lithium-ion batteries, and a range-extending generator. With the ability to generate over 8 knots in speed and up to 1.8kW per hour of regeneration, this catamaran offers sailors the perfect balance of performance and sustainability. Whether you’re cruising for leisure or embarking on a long-distance voyage, the Leopard 46 is designed to ensure a comfortable and eco-friendly experience on the water. Crafted by South Africa’s renowned Robertson & Caine, the Leopard 46 features a stepped hull design and powerful rig with overlapping genoa for optimal handling in all wind conditions. Whether you’re a seasoned sailor or new to the waters, the protected helm station makes single-handed sailing or long-distance cruising a breeze. Additionally, for watersports enthusiasts, there is an optional lifting tender platform that ensures easy access to the water for leisure activities.

Read More: Leopard 46: A Cat above

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From Italy to New York, discover these luxury rooftop residences that sit atop striking buildings, where top-notch amenities and jaw-dropping views abound. These elevated, high-rise luxury homes turn everyday living into a true expression of the “dolce vita”.

Mountainous Views

An exquisite duplex penthouse in Torre Aria, Milan’s upscale Porta Nuova neighbourhood, is for sale for USD 8.73 million. This property, which spans over 3,444 square feet over the 16th and 17th floors, provides sweeping views of the city skyline that stretches to the Apennine Mountains as well as famous sites like the Duomo and Castello Sforzesco. The interior has a fully functional Modulnova kitchen, full-height flush doors and handcrafted ash wood panelling. Two controlled ventilation systems per level and a home automation system offer modern comfort. An eight-person dining table, a custom-built office/bar, a living and dining area with floor-to-ceiling windows opening to a vast terrace and a grand entrance with a roomy wardrobe and guest bathroom are all located on the main level. The master suite with a 430-square-foot walk-in closet and a bathroom overlooking the city, a studio with a terrace, two other bedrooms and a functional laundry room are all located on the upper floor. The building features a movie theatre, meeting spaces, a party room, a fitness centre and a round-the-clock concierge service. A 538-square-foot garage and two identically sized storage rooms on the garage floor come with the property.

Hotel-Inspired Residence

For USD 59 million, the penthouse at 35 Hudson Yards provides an unmatched New York City living experience. The house is situated on the 90th floor of the tallest structure in the Hudson Yards construction and boasts the highest private outdoor space in Manhattan, a stunning terrace that rises 920 feet. There are five bedrooms with private baths, numerous living spaces, and a home gym in the spacious 10,171-square-foot interior. The balcony provides stunning views of the Atlantic Ocean and Central Park. The structure, which David Childs designed, has excellent features like a private Equinox Fitness Club, a spa, and unique resident benefits like a movie theatre and golf simulators. The first Equinox Hotel in the city is located at 35 Hudson Yards, which was finished in 2019 and adds to the allure of luxury living in one of Manhattan’s most prominent areas.

A Roman Dream

With a tasteful fusion of Art Deco and traditional design elements, the Roman Penthouse Suite on the top floor of the Baglioni Hotel Regina in Rome’s famous Via Veneto is the pinnacle of luxury. Approximately 3,000 square feet, this luxurious home includes three bedrooms with private bathrooms and a master suite with a terrace and separate living area. The interior of the suite is decorated with custom Italian design elements, Murano glass chandeliers, and handcrafted furniture, all of which demonstrate careful attention to detail. While the outdoor Jacuzzi with chromotherapy offers a tranquil haven, expansive terraces give magnificent 360-degree views of Rome’s most famous monuments. Exclusive amenities for guests include a daily buffet breakfast, a private in-room chef and barman and a butler available around the clock. A fully furnished kitchen, minibar, fireplace and use of the hotel’s common spa are further features. Due to the suite’s ideal location, visitors can stroll to Villa Borghese, Piazza di Spagna, and the exclusive shops on Via Condotti.

Modern French Flair

The striking supertall skyscraper 53W53, designed by renowned architect Jean Nouvel, is next to the Museum of Modern Art (MoMA) in Midtown Manhattan, New York. The tower, which topped out in 2018, is 1,050 feet (320 meters) tall and has 1.1 million square feet of space. Its distinctive design, which includes a sleek glass façade and a tapered, geometric shape, sets it apart from other towers in the city. The building boasts 145 condominium units, including a full-floor penthouse, and offers residents stunning views of the Hudson River, Central Park and the Manhattan skyline. The skyscraper reinforces its reputation as a fusion of upscale living and creative legacy by incorporating cultural and commercial components alongside its residential areas, such as easy access to MoMA.

Lakeside Panorama

Situated on the southwest side of Lake Garda in Salò, this lavish apartment offers an unmatched quality of life atop a resort. The house, which will be completed in 2025, is roughly 2,799 square feet and has three bedrooms and five bathrooms. The interiors, which were carefully designed and outfitted by famed architect Matteo Thun, provide instant comfort when you move in. A private rooftop pool and hydro massage area are optional extras, and expansive terraces offer expansive views of Lake Garda and the surrounding Alps. The resort’s five-star amenities, including fitness centres, swimming pools, health and spa facilities, and childcare services, will be available to residents. Three golf courses, famous vineyards in Valpolicella and historical sites in Verona, Venice, Milan, and Bergamo are all close by, thanks to the property’s ideal location. In one of the most sought-after locations in Europe, this penthouse embodies luxury living with its extensive upkeep and concierge services.

Striking Icon

The late Zaha Hadid created the magnificent luxury apartment complex 520 West 28th, located in the Chelsea area of New York, and the project was completed in 2018. The building is recognisable for its futuristic, curved construction, with a unique, flowing glass and steel façade. There are 39 upscale properties, including penthouses and full-floor apartments, available in the 11-storey structure. Its closeness to the High Line inspired the design, with open areas and flowing lines inside to maximise natural light and city views. The structure has first-rate features like a 75-foot swimming pool, private patios and a fitness facility. Its sculptural, organic design is one of its distinguishing characteristics; it blends well with the city’s contemporary architectural landscape despite standing in sharp contrast to its surroundings. This famous building is a hallmark of Manhattan’s modern architecture and is a prime example of Hadid’s ability to combine creative design with practicality.

London’s Realty Gem

The priciest penthouse in London, valued at USD 247 million, is situated in Knightsbridge’s upscale One Hyde Park complex. With stunning views of Hyde Park and the London skyline, the 16,000-square-foot home takes up the upper levels of the iconic building. A private pool, a movie theatre, a wine cellar and a spa are just a few of the penthouse’s opulent amenities. It is a part of the development’s ultra-luxury housing complex, which also houses billionaires and foreign dignitaries, among other high-net-worth individuals. To emphasise its exclusivity, the property is promoted as a “whisper listing,” which means it is not formally on the open market. One of the capital’s most sought-after and luxurious residences, the property was created by famous architects and blends state-of-the-art architecture with first-rate amenities.

Chicago Rooftop Penthouse with Lawn

The penthouse at 1500 N Lake Shore Drive, a historic Chicago home of significant architectural and historical value, is being offered for the first time in fifty years. The 8,000-square-foot house, which takes up the top floor of one of the city’s most famous co-ops, is the only Chicago commission designed by famed New York architect Rosario Candela. The house, which has six bedrooms, six full and one-half bathrooms, and direct elevator access to a large formal foyer, is reminiscent of an Italian villa with a view of Lake Como. A large living room with original 20-foot coffered ceilings, a library, a formal dining room, a 40-foot walnut-panelled gallery with vaulted, frescoed ceilings, and a few adaptable extra areas are all included in the interior. Preserved elements like hand-carved doors and authentic bronze hardware enhance the classic elegance. This unique and legendary property is enhanced by more than 5,000 square feet of landscaped outdoor area, which includes a well-kept, east-facing yard with a loggia, fountain, and mature trees. Canopy Penthouse 02’s bathroom has a view of the Miami skyline and Intracoastal Waterway.

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