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Starbucks has recently seen a spike in demand after facing weak sales for several financial quarters last year amid changing consumer attitudes toward fast food. To capitalize on the recent surge in momentum, the coffee chain has revamped its rewards program to boost customer loyalty.  In the last few months of 2025, Starbucks’ U.S. comparable store sales increased by 4% year over year, driven by a 3% spike in comparable transactions and a 1% increase in customer spend per visit, according to its most recent earnings report. Starbucks’ turnaround comes after its CEO implemented major changes to its stores last year, following a period of low sales as consumers nationwide pulled back on fast-food spending. These changes include pausing price increases, simplifying its menu, introducing new products, cutting order wait times to four minutes or less, and more.  In addition, Starbucks even ramped up its promotions for customers. Most notably, in November, it launched its Bearista glass cup in stores, which sold out almost immediately. Supplies were extremely limited, with only a few cups available, leading to long lines and, in some cases, physical altercations in stores.That same month, Starbucks also ran its annual Red Cup Day promotion, offering free, limited-edition reusable red cups to customers who purchased a handcrafted holiday drink. A recent Placer.ai report found that during the week of the Bearista launch, foot traffic in Starbucks stores grew 11.6% year over year. Also, during the week of Nov. 10 (Red Cup Day week), visits rose by 5.8%. “Placer.ai data indicates year-over-year visit growth for much of the quarter, fueled by promotions like Red Cup Day and Bearista cup, new product innovations like protein enhancements, television advertising campaigns, as well as initiatives like Green Apron Service that are designed to better engage with customers,” said R.J. Hottovy, Placer.ai’s head of analytical research, in a statement sent to TheStreet.“This past quarter shows all the different levers Starbucks has at its disposal to differentiate itself from those other concepts,” he added.Starbucks introduces new rewards program tiers and perksTo keep customers coming back to stores, Starbucks has reimagined its rewards program, Starbucks Rewards. The program now has a new tier structure that has three levels: Green, Gold, and Reserve, according to a recent press release. Starbucks said each tier offers “increasingly personalized benefits, premium experiences and greater earning power.”Members can move up to the next tier level at any time as they accumulate Stars, and they can track their progress toward the next level in the Starbucks app.Related: Starbucks announces bittersweet change you will soon see in storesAll tiers offer customers one free drink customization once a month, early access to personalized offers and games, bonus stars with qualifying Starbucks Card reloads of at least $30, and double stars with a personal cup. However, each tier has different exclusive benefits.Green: This tier offers a free birthday reward and one star per $1 spent at Starbucks. Stars under this level stay active beyond six months with “qualifying monthly activity.”Gold: This tier is earned after racking up 500 stars, and it includes a birthday reward redeemable within seven days. Also, members can earn 1.2 stars per $1 spent, and these stars never expire. Members also have access to four more Double Star Days per year.Reserve: Members are granted this status after accumulating 2,500 stars. This tier allows members 30 days to redeem their birthday reward and earn 1.7 stars per $1 spent. Stars also don’t expire, and members have six more Double Star Days per year. Members also receive a free personalized Reserve Card when they reach this tier level and gain access to the Starbucks merchandise shop and Global Coffee experiences.
Source: Starbucks
In addition to these three new tiers, Starbucks added a new 60‑Star redemption tier that offers customers $2 off any purchase. The coffee chain said customers can accelerate their Star earnings toward the next redemption tier by “digitally reloading $30 or more to a Starbucks Card.”

Starbucks has revamped its Starbucks Rewards loyalty program. Shutterstock

To celebrate its revamped rewards program, Starbucks has added a secret menu beverage to its new Green, Gold, and Reserve tiers, available to order in the Starbucks app for a limited time.Green-tier members can now exclusively order an Iced Matcha Latte with strawberry purée and banana cream cold foam. Gold members have access to the Iced Caramel Macchiato, which features toasted coconut cream cold foam and a caramel crunch topping. Reserve members can order a Ube Shaken Espresso with mocha drizzle, ube powder, and chocolate cream cold foam.Starbucks’ latest move appeals to changing consumer preferencesThe revamped rewards program from Starbucks comes as the fast-food industry battles changing consumer habits amid economic uncertainty.A survey from YouGov in October found that 37% of U.S. consumers are dining out less frequently than they did a year ago, and 69% of these consumers said this is due to eating out becoming too expensive. Nora Hao, senior sales director at YouGov America, said in the report that while dining out continues to be a staple for Americans, “economic pressures have made consumers more cost conscious.”More Retail:Home Depot CEO raises alarm bells on consumer problem in storesKroger quietly reduces a vital store service for customersKohl’s makes bold store change to lure back customers“Seven in ten consumers say they eat out at least once a month, yet more than a third report doing so less frequently compared to last year, citing rising costs and a greater need to save financially,” said Hao.Starbucks’ decision to make its rewards program more appealing could help yield positive sales results in the long run. The move aligns with the growing trend of consumers relying on loyalty programs to save money, a pattern of behavior that The Wise Marketer and Engage People outlined in a recent survey.How loyalty programs are shaping consumer behavior: Nearly 90% of U.S. shoppers are willing to switch brands.Price, loyalty perks and benefits, and promotional offers/discounts rank among the top reasons consumers choose to stay loyal to a brand rather than switch. Roughly 80% of consumers said exclusive member discounts motivate them to join loyalty programs, while 87% cited the ability to accumulate rewards.A whopping 59% of younger shoppers report buying more often when loyalty programs include experiential rewards.Also, 48% said access to experiential rewards makes them less likely to switch to competing brands.
Source: The Wise Marketer and Engage People
In a press release, Engage People chief technology officer Len Covello said loyalty programs must provide meaningful value or risk losing consumer interest.  “Loyalty today isn’t a given — it’s something brands have to continuously earn by delivering tangible and immediate value,” said Covello. “Consumers are actively seeking rewards programs that make it easy to redeem points in ways that benefit them. When those expectations aren’t met, they move on.”Related: Kroger CEO pledges key changes to boost customer loyalty

Shopping for groceries and other essentials used to be a fairly boring experience. You’d make a list, grab your haul, and move on with your afternoon.These days, consumers need to spend more time shopping for groceries and essentials. The reason? Everything is up.In February, food costs rose 3.1% on an annual basis, according to the Consumer Price Index. The cost of groceries specifically rose 2.4%, while the cost of dining out increased 3.9%.Of course, price increases like these tend to hurt lower-income households the most. But even higher earners are feeling squeezed. In a CBS News poll conducted last year, 19% of people with incomes of $100,000 or more rated their financial situation as “bad.” And if prices continue to climb, it won’t be surprising to see higher earners start to make serious cuts.Dollar Tree acknowledges that everyone is strugglingIt’s not surprising that low and moderate earners are having a hard time keeping up with their bills. But even people with more generous wages are feeling the pressure.A good 92% of consumers cut back on spending in 2025, and that extends to essentials like groceries, according to Resume Now’s 2026 Cost-of-Living Crunch Report.Dollar Tree CEO Mike Creedon has seen the shift, too. “It doesn’t matter how much money you make, everybody is hurting right now,” Creedon said during a conference call last year. Related: Costco cuts prices on eggs, butter, other staplesHe echoed that sentiment during Dollar Tree’s Q3 2025 earnings call. “While the consumer landscape remains uneven, the underlying story remains consistent: all consumers are seeking value.””Lower-income households are depending on us more than ever,” Creedon added.  But while that may be the case, Dollar Tree has also noted that a growing number of higher earners are frequenting its stores. And there’s a reason for that.

Dollar Tree has noted that, regardless of income level, all consumers are seeking value amid the current economy.Shutterstock

Dollar Tree’s new pricing strategy reflects a broad economic shiftDollar Tree said during its most recent earnings call that it had 3 million more households shop at its stores during the quarter compared to the same time last year. But about 60% of those new shoppers came from households earning more than $100,000.For this reason, Dollar Tree had embraced a new multi-price strategy. Rather than limiting its offering to the $1.25 to $1.50 price point, Dollar Tree is aiming for a broader assortment of products at higher prices, some hitting the $7 mark. More Retail:Costco sees major shift in member behaviorRetail chain shuts all locations as legal changes hit industryCostco makes major investment in online shopping for membersLululemon struggles to reverse concerning customer behaviorT-Mobile launches free offer for customers after major loss”Multi-Price is one of the most important strategic shifts in Dollar Tree’s modern history, and it’s working,” Creedon said. This shift, however, unearths a harsh reality: Higher-income households are increasingly turning to Dollar Tree because their paychecks aren’t going as far at traditional big-box stores.In January, overall foot traffic at Dollar Tree was up 0.9% compared to the previous year, according to Placer.ai data. But it’s not just Dollar Tree that’s seen a recent increase. Dollar General saw a 4.9% uptick in year-over-year foot traffic in January, per Placer.ai. And while the two chains tend to attract different types of shoppers, the trend seems pretty clear. Consumers are increasingly looking for savings opportunities in the course of their shopping, and they’re willing to frequent discount retailers to save money.That’s not a bad thing by itself. But it may also indicate that Americans across all income levels are succumbing to economic uncertainty and personal financial worries.Related: Shoppers are avoiding Target on these days

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.Why we love this dealThe transition from winter to spring isn’t always easy. There’s that period when there are hints of spring with warmer and sunnier days mixed in with a mix of clouds, rain, and sometimes even snow that make it feel like we’re back to the middle of winter. Just this week, there was a glimmer of hope with a few days in the high 60s that made me want to step outside and soak up as much sun as I could. With snow still on the ground and my larger main patio set covered with the cushions hidden away in an outdoor storage box, I wished I had a small and portable patio set that I could break out on a whim. I came across the ​​Costway 2-Piece Sling Lounge Rocking Chair and Ottoman Patio Set at Walmart, and it looks like the perfect spring-ready patio upgrade that would make lounging outside after hibernating all winter a breeze. Right now, it’s on sale for $40 with 42% off its regular price of $60.​​Costway 2-Piece Sling Lounge Rocking Chair and Ottoman Patio Set, $40 (was $69) at Walmart

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Why do shoppers love it?While some patio sets are modular and movable, not all are made to be portable. This folding patio set has the potential to bring on the relaxation anywhere you go. The folding lounge chair has a sling design with armrests and a curve that gives you a comfortable, ergonomic seat. Did we also mention it’s a rocking chair? On top of the reclined backrest, you can rock gently and enjoy the spring weather. But it doesn’t stop there. The set is completed with a matching ottoman that you can kick your feet up on.The patio set is made of comfortable and durable materials that can hold up against spring and summer weather. The backrest, seat, and ottoman top are all made of PE rattan. Not only is it breathable (which will come in handy once it gets even warmer out), but it’s also resistant to fading. For durability, the frame is made of metal that’s resistant to rusting. When it comes to the weight capacity, the chair can hold up to 350 pounds and the ottoman can hold up to 110 pounds. The relaxation-ready design is a clear win, but I really love that the patio set is foldable and portable. As I mentioned before, the transition into spring can bring on some warm and some cold days. During the warm and sunny moments, this set would be easy to set up in the backyard to lounge for a bit. Then, when you’re done, you can fold it up and bring it inside, which is especially useful since spring weather can be so unpredictable. Adding to its portability is how compact the set is when folded up. The chair measures 25.5 inches long by 51 inches wide by 9 inches high, and the ottoman is 22 inches long by 25 inches wide by 4 inches high. For reference, unfolded and ready to lounge, the chair is 25.5 inches long by 42 inches wide by 31 inches high, and the ottoman is 22 inches long by 18.5 inches wide by 16.5 inches high.Related: Walmart is selling a 3-piece rocking chair patio set for only $48 in time for springThe pros and cons of Costway’s lounge chair and ottoman patio setProsFoldable design: The foldability makes it easy to set up and break down, whether it’s in your backyard, at the beach, or while you’re camping. Outdoor-friendly materials: The seats and ottoman top are made of PE rattan that’s breathable and fade-resistant, and the steel frame is sturdy and rust-resistant.Relaxing, ergonomic seat: With a sling rocking chair design, it has a natural curve that’s comfortable.ConsLimited color options: The set is only available in one color.Non-adjustable backrest: Due to the nature of the sling design, it has a recline that’s not adjustable, like some other lounge chairs.Walmart shoppers say the patio set is easy to assemble, and it’s the “perfect addition to any patio or backyard.”Shop more dealsRadiata Patio Lounge Chair and Ottoman Set, $99 (was $189) at WalmartPatiojoy 4-Piece Patio Lounge Chair and Ottoman Set, $66 (was $146) at WalmartUforic Patio Outdoor Lounge Chair with Ottoman, $53 at WalmartMake relaxation a priority this spring with the Costway 2-Piece Sling Lounge Rocking Chair and Ottoman Patio Set. It’s on sale now for just $40, making it a great outdoor deal that you can use in your backyard, at the beach, or at the campground.

TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.Why we love this dealGym goers and avid workout enthusiasts know that part of getting a good workout in is making sure you’re properly prepared, and a lot of the starts with the right clothes. Wearing the wrong fabrics can cause discomfort, chafing, overheating, and irritation while you run on the treadmill or lift weights, which not only leaves you uncomfortable, but it can cause you to be distracted and get in the way of finishing your workout safely and on a strong note. Opting for the right fabrics and choosing pieces specifically designed for intense activities is key for remaining cool and comfortable no matter how you get your heart rate up. And while it’s always worth it to invest in a few key pieces when you know they’re worth it and will hold up, when you can get high-quality for an affordable price, there’s no reason why you shouldn’t jump at the opportunity. Amazon is selling the Nike One Classic Dri-Fit Long-Sleeve Top for as much as 45% off, a better deal than the offer for the very same shirt on the Nike website right now. Originally $50,  the workout top is available starting from $27 right now, whereas it’s originally $55 through Nike directly and only on sale for $46. And an even better bonus? It’s available in three more colors on Amazon. Nike One Classic Dri-Fit Long-Sleeve Top, From $27 (was $50) at Amazon

Courtesy of Amazon

Why do shoppers love it?Comfort, elasticity, and moisture-wicking properties — three key things that this workout shirt has. Made with a polyester and elastane blend, this shirt is designed to feel super soft, stretch and move easily with the body, and wick away sweat so that you aren’t left with a sopping damp shirt in the middle of your workout. Polyester does lack breathability, so if you run hot in the gym or when you workout, you might opt for something a bit more breathable, but its moisture-wicking properties pull sweat away from the skin to the outer surface, so the fabric feels lightweight and dry no matter how intense your workout is getting. The elastane helps the shirt keep its shape, no matter how much it’s stretched out, allowing you to bike, run, squat, lunge, lift, or simply walk with ease. Nike uses their own specifically made Dri-FIT technology, which is a polycotton fabric that’s all about keeping you comfortable and dry by supporting the body’s natural cooling system and channeling those moisture-wicking properties. The fabric is lightweight and warm, perfect for layering over another shirt until you’re warmed up, but also wearable by itself during a workout. It has a bit of a relaxed fit, so it’s not overly tight or form-fitting, giving you room without leaving you with tons of excess fabric that can get in the way. The crew neckline gives the shirt a classic, comfortable look that doesn’t restrict or feel tight around the neck. It also has a curved hem and elegant seam lines to give a sleek, modern silhouette on whomever wears it. Both sleeves have thumbholes that make it easy to prevent the sleeves from riding up. Related: Amazon is selling a $42 lounge set that comes in 23 colorsThe shirt is available in six colors and designs, and comes in size X-Small through XX-Large. Pricing varies among colors and sizes. Details to knowMaterial: Polyester and elastane. Colors: Six.Sizes: X-Small through XX-Large.Care: Machine wash.Shoppers love the fit of this shirt, and say it’s very comfortable to wear during workouts. They’re a great layering top so you can find use for them year round. The thumbholes are a major plus, and helps the shirt feel more secure on the body. “I have tried the generic ones on here [and] they don’t compare to the Nike ones so spend the extra money,” one shopper said. Shop more deals Champion Powerblend Fleece Joggers, $31 (was $45) at AmazonThe Gym People High-Waist Yoga Pants, $25 (was $27) at AmazonXieerduo Short-Sleeve Workout Top, $8 (was $10) at AmazonNow that warm weather is finally sticking around a bit more, there’s no better time to get outside and get active. With the Nike One Classic Dri-Fit Long-Sleeve Top, you can stay warm but well-prepared for any sweaty activity, and remain comfortable doing whatever you decide to do.