The beauty industry has seen something of an evolution in recent years, driven by scientific advancements, the rising demand for high-performance skincare and a shift towards products that combine luxury with efficacy. In what some may deem as a saturated market, beauty consumers are more discerning than ever, seeking formulations that not only promise visible results but are also backed by clinical research to enhance the skin’s natural renewal process. Clé de Peau Beauté’s solution to these concerns is their Precious Gold Vitality Serum, the newest addition to the brand’s Precious Gold Vitality Series, which prioritises re-energising the skin from daily stressors and environmental factors. LUXUO delves into how the Clé de Peau Beauté’s cutting-edge formulations and scientific advancements are setting a new “gold standard” in skincare radiance.

Clé de Peau Beauté’s Precious Gold Vitality Serum

2025 sees consumers gravitating toward multifunctional products that address a range of skincare needs. Slowing down the signs of aging is one thing, but protecting the skin from pollutants and sun damage while also performing fundamental functions such as locking in moisture and improving firmness is now a priority. Enter Clé de Peau Beauté’s Precious Gold Vitality Serum — a true testament to luxury and innovation. The multi-concern skincare solution is designed to combat signs of aging by targeting fine lines, firmness and luminosity. One of the key formulations in the Precious Gold Vitality Serum is its 24K Gold Retinol Complex, which combines the power of 24K Gold Infusion with retinol ACE. The inclusion of high-purity gold is not just a luxury element — its antioxidant properties help protect the skin from environmental stressors. Meanwhile, retinol ACE works to boost the vitality of the epidermis, enhancing skin texture and appearance.

Additionally, Clé de Peau Beauté took extra precaution in developing the dual-formulation. Its retinol ACE is stabilised in a capsule form, which ensures maximum efficacy without compromising the texture of the serum. The advanced system allows the retinol to convert into pure retinol upon contact with the skin, allowing for smoother application and optimal results. This gold-retinol complex, combined with the
Radiant Lily Extract, works to to strengthens the skin’s natural barrier, ensuring long-term skin health.

Part of the broader Precious Gold Vitality Series, the serum also works just as effectively when paired with the Precious Gold Vitality Mask — if not more. A mix of 24K Gold Infusion, amino acids and botanicals in the Precious Gold Vitality Mask work together to recharge the skin. When used together,
this luxurious duo addresses multiple aging concerns, helping skin feel fresh and supple. In clinical trials, 32 women reported significant improvements in their skin over six weeks. Fine lines were reduced by 34 percent, firmness was improved by 24 percent, and luminosity was enhanced by 21 percent. These results speak to the effectiveness of this powerful combination in combating the visible effects of stress and fatigue.

For those seeking the ultimate in luxury skincare that provides visible results, the Precious Gold Vitality Serum can be used as a daily treatment: a small amount on the main points of the face (cheeks, eyes, nose, forehead and chin) for both day and night. On days when an extra lift is needed, the mask can be used once or twice a week after cleansing, adding a refreshed feel to the skin before continuing with a daily skincare regimen.

Clé de Peau Beauté’s Key Radiance Care

The Precious Gold Vitality Serum also works seamlessly with Clé de Peau Beauté’s Key Radiance Care, delivering daily nourishment and unlocking the skin’s full potential to achieve maximum efficacy. As a signature line in Clé de Peau Beauté’s portfolio, the Key Radiance Care is a meticulously crafted three-step skincare regimen designed to enhance skin’s resilience, hydration, and radiance with scientifically advanced formulations. The basis of the Key Radiance Care line, and Clé de Peau Beauté’s guiding philosophy is the concept of skin intelligence — the idea that the skin can distinguish good and bad stimuli, allowing it to respond accordingly. The Key Radiance line attempts to provide the skin with a bounty of healthy stimuli to rebuild its natural healing abilities.

Discover the transformative power of gold-infused skincare — experience the radiance at Clé de Peau Beauté boutiques today.

For more on the latest in beauty and wellness reads, click here.

The post Clé de Peau Beauté Unveils a New Gold Standard of Radiance appeared first on LUXUO.

The renowned Cantieri di Pisa historic Italian shipyard, founded in 1945 in Pisa, Tuscany, began as a production and repair facility for small boats, before growing to larger-scale production, from which its reputation grew. It was bought by today’s owner Enrico Gennasio in 2021, after a period of closure.

The new era of Cantieri di Pisa has been marked by robust growth and passionate aspirations under Gennasio’s ownership, Marco Massabò’s day-to-day leadership and last year’s appointment of Antonio Luxardo – co-founder of Optima Design – as Chief Designer.

This new chapter has commenced with the introduction of a new range of motoryachts with three series blending traditional elements that respectfully nod to Cantieri di Pisa heritage, with contemporary touches. The Pisa yard continues to promise the highest quality of builds, aided by the abundance of quality marine suppliers in the vicinity.

Tell us about your background, how you ventured into the shipyard business by acquiring Cantieri di Pisa in 2021, and your directions since then.

Enrico Gennasio: We have a strong industrial background since my main business is Lombardy-based Alfagomma Group, which operates globally in the production of integrated systems for industrial and hydraulic fluids, employs close to 5,000 people and has had a presence in the Asia Pacific Rim since 1989.

It’s a group with a very strong engineering background because of the high technology required in the sector. Alfagomma is vertically integrated, involved not only in product research and development but also in the development, design, research and manufacturing of machinery and equipment. As we construct our own machinery for processing, we keep our technological innovations confidential. Our customer base includes key players with high-content technology in the oil and gas, mining, shipping, shipbuilding and defence sectors.

Linking a strong industrial background and a very long-held passion for motorboats – being a boat owner since I was 19 – I was given the opportunity to acquire Cantieri di Pisa. I saw this shipyard venture from an owner’s perspective, with a lot of aesthetics needed but often insufficient technical content in the manufacturing.

As my main business is an integrated one where subcontracting is non-existent, I looked further than Cantieri di Pisa and saw that too much of the boating industry relies on subcontracting. From my point of view, this can lead to losing a grip on the progress of a brand’s production and manufactured product technology.

For example, the first boat we designed and have started to manufacture – the fast 80 Veloce – is a fully carbon-fibre boat, which was an exercise in technology, from the construction of the moulds in-house for the hull to the superstructure and every piece of the composite material. That’s the direction we want to go for – we want to be in control of our technology and therefore of our quality and future.

When I acquired the shipyard, Cantieri di Pisa had a fantastic brand image thanks to a brilliant history, iconic name and products. However, it was sitting idle for a few years. To draw a parallel, when you don’t play tennis for three years, no matter how good you were before, you must start again and shake the rust out.

So, we decided to start in a strong way by focusing on refit, prioritising Cantieri di Pisa boats. Over 740 units had been produced historically, so we worked on presenting the ideal refit centre for the existing fleet. We’ve already done quite a few refits of Cantieri di Pisa boats. It was a good ‘warm-up exercise’ for the team and ideal timing for us to fine-tune our organisation.

We’ve made great achievements over the past three years, and we received very encouraging testimonials from satisfied customers. In fact, our shipyard has more requests than it can handle, and we are actively looking at three additional facilities. Currently, we have 50,000sqm of facilities including a 600m-long quay equipped with a 300-tonne travel lift and a 20-tonne crane.

Simultaneously, we started to design the new-generation Cantieri di Pisa range, which we displayed at the Cannes Yachting Festival and Monaco Yacht Show in September 2024.

During the Cannes Yachting Festival, the vision projected by Cantieri di Pisa really stood out as a ‘comeback’, with the presentation of nine new projects. Some asked whether this might be overly ambitious. How would you respond?

Marco Massabò: We are happy to hear that, as this is the result of a long perseverance, knowing all the resources, shipyard employees and subcontractors mobilised. You can imagine the stress involved; a lot of fine-tuning is needed.

A lot of passion is also needed, you breathe with the shipyard and probably after three years of due diligence, we’ve assessed the problems at the shipyard, with manpower, the facility and suppliers, and we’ve improved those areas. We know managing nine upcoming models is a huge target, but we will manage it step by step and are concentrating on the smaller models first.

In my view, we can start to focus and manufacture within the 30-50m range – to a maximum of 58m – in Cantieri de Pisa’s shipyard, and for the 60-100m range, outside of Pisa but still in Italy. With our other models like the 38m and the 48m yachts, made in steel, with a superstructure in composite or aluminium, we can find such expertise not only in Italy but also in the Netherlands and in Germany.

I imagine that in the case of a 90m yacht, an order of, say, €120 million, it would take eight months to a year to sign a contract for us, as we are new to this kind of superyacht build. We do have a strong partnership with megayacht builder, the T. Mariotti shipyard, and we would thoroughly assess such a project with them as a consultant.

You spoke of the expansion of production facilities, the historic Polaris and Saturno lines, and the sale of Cantieri di Pisa Custom Division’s first explorer. You also unveiled a third line: Akhir, the previously successful range, now “redesigned to meet the needs of modern owners while staying true to the brand’s historical legacy.” Are these areas progressing well?

Marco Massabò: Cantieri di Pisa had three existing product lines historically linked to names derived from astrology: Polaris, Saturno and Akhir.

The Polaris line, a name inherited from the prestigious mythical yacht of the dolce vita era, began in 1961 with a 13.2m cruiser, which became the Super Polaris in 1964 with the introduction of a flybridge. The new Polaris series includes yachts of 38m and 48m, extending to the 60m Super Polaris and even larger sizes.

The adventure began with the 48m steel-hulled voyager with a displacement hull featuring EHPH (Eco High Power Hull) wave-piercing technology for long-range cruising and low fuel consumption, and an aluminium and carbon superstructure.

With this new model, the aim was to preserve the shipyard’s DNA by entering a new voyager-explorer segment, which boasts different proportions and volumes but still maintains the shipyard’s stylistic features such as the ribbon windows, the particular design of the air intakes, and the power.

The second line, Saturno, is more traditional, derived from a reinterpretation of the lines of the 1960s models, in which the very generous stern, typical of the previous models, has been retained. The main feature of this line is the connection between the beach club, the main deck and the upper deck directly from a transverse external staircase without passing through the interior.

The third line is dedicated to Cantieri di Pisa’s most famous line of yachts, the Akhir, including the 44m completely in carbon-fibre.

How did you decide to ask architect and designer Antonio Luxardo – co-founder of Optima Design – to collaborate with Cantieri di Pisa as Chief Designer?

Enrico Gennasio: During the first three years of my ownership, I spoke with a number of naval architects and designers, and he was the one that seemed most convincing to be able to handle what we need across design for a whole project.

Design is key because we are involved in luxury items with sexy shapes. Yet design goes beyond aesthetics, it’s the total concept for each project. Antonio is positioned like no other to understand the full DNA of the shipyard and oversee all new projects of the shipyard, or else he would not have been able to present nine new models.

You mentioned heritage, as the shipyard celebrates its 80^th anniversary in 2025. How can you remain faithful to its DNA while evolving into a new era?

Enrico Gennasio: We have significant archives and drawings, since its birth in 1945, not to mention the living testimonials of boats still operating since the shipyard’s launch.

It’s very important to identify what were the reasons for the success of the legacy products of Cantieri di Pisa. Lines like the Akhir were superb in design and quality, with high performance. These yacht characteristics must be the common denominator of Cantieri di Pisa’s strategy for the future.

In the case of the Akhir line, though, it’s certainly challenging to modernise such an iconic product: we must evolve the legacy projects to current requirements of owners without losing their distinguished style that always stood out from others in the industry.

We don’t want to ever be a mass- or serial-production shipyard. We want to have a limited number of hulls produced every year, paying attention to those fundamental points that are sometimes not in a product made in high numbers. We cannot confuse yachts of this type of size with something like the automotive production process, for instance.

We also want to maintain the flexibility of personalisation that boat owners might naturally require. These specific points are totally underestimated and disregarded by some manufacturers.

At this moment, customer care and after-sales assistance are pretty much unknown in the industry, at least on the Italian manufacturers’ side. If you have a guarantee issue, they don’t even have the facilities to solve the problem. The fact we do refits and want to maintain this service exemplify a shipyard that’s able to be a problem solver.

It should not be possible to buy a US$15-20 million yacht, and then if you face a problem, the manufacturer doesn’t step in to help solve a problem they created. Yet this is the case in the industry right now.

I’ve seen companies in which their legal department receives more attention and resources than, say, the technical or R&D department. This is clearly a sign of disease. Our motto is we endeavour to take a constructive approach to any problem that may arise, and we stand alongside our yacht owners to help with any problems.

How was the feedback from the Cannes and Monaco shows, and where will you continue your roadshows from 2025 to develop internationally?

Enrico Gennasio: I’m extremely positive about the outcome of these two shows for our company. We will continue our roadshows, displaying our products and capabilities between the United States, the Middle East and the Asia-Pacific in 2025. There is no pressure: we plan, crawl and walk. We are interested in any conversation and potential contract anywhere in the world.

At a later stage, we will approach selected markets in a substantial manner, to set up local structures. We can consider a dealer network, for instance. All we need is to have an organisation that can stand behind our products.

This article was first seen on yachtstyle.co.

For more on the latest in motoring and yachts, click here.

The post Cantieri di Pisa Charting a Roadmap to Success appeared first on LUXUO.

Architecture is only one of the many industries that artificial intelligence (AI) has quickly changed in recent years. Despite AI’s relatively recent accessibility to non-specialist users, 41 percent of architecture practices have incorporated it in some capacity, according to a 2024 poll conducted by the Royal Institute of British Architects (RIBA). This quick integration demonstrates how AI can completely transform the architecture industry.

Architects are leveraging AI in four primary areas:

Design Ideation: AI helps produce preliminary design thoughts by providing a wide range of possibilities that conventional brainstorming could miss.

Concept Development: AI takes ideas and turns them into designs that are optimised for sustainability, usability, and aesthetics.

Text-to-Image Generation: Architects can more effectively communicate concepts by using tools like Midjourney to turn written descriptions into intricate graphic representations.

Data Analysis: AI uses enormous datasets to guide design choices, guaranteeing that structures are creative, practical, and pertinent to their surroundings.

Even with these developments, the field is still in the early stages of AI research and development. The potential efficiency savings are expected to be substantial. Still, they are not yet fully realised, according to Des Fagan, Head of Architecture at Lancaster University and a member of RIBA’s expert advisory committee on AI. The industry’s realisation of AI’s potential, balanced by an awareness of the need for additional research and validation, is reflected in this cautious optimism.

The architectural community is hopeful about AI’s potential to boost productivity and creativity in the future. According to the RIBA poll, 54 percent of architects anticipate implementing AI in their practices over the next two years, and 57 percent think it would increase design process efficiency. However, investment has not yet kept pace with this optimism since only 41 percent of practices plan to invest in AI research and development, while 69 percent have not.

Furthermore, the RIBA Horizons 2034 future-scanning program provides a ten-year perspective on new developments worldwide, emphasising architectural technology innovation. The function of artificial intelligence (AI) and its potential to revolutionise the architectural profession is at the heart of this investigation.

AI is expected to impact almost every aspect of architecture, from project management to design conception. As AI becomes more widely used, industry-specific data must be incorporated. This raises issues with liability, authorship, professional standards, and the preservation of specialist knowledge.

AI has the potential to become a crucial part of architectural practice by providing instruments that improve efficiency, creativity, and data-driven decision-making. Architects are in a good position to take advantage of AI’s potential to influence design in the future as long as the industry keeps researching and investing in these technologies.

Two primary visions emerge regarding AI’s future impact on architecture:

The first is industrialised automation which envisions an architecture industry akin to car manufacturing, where AI, virtual reality (VR), robotics, and digital twins converge to create a streamlined, efficient process. In this scenario, data is meticulously organised for AI utilisation, manufacturing facilities are optimised, and standardised products are reused, leading to a highly efficient and automated industry. However, achieving this vision requires widespread industry compliance and a commitment to an idealised model.

Alternatively, incremental integration sees a more gradual approach suggesting that architects might begin with small, manageable steps, integrating AI tools that address specific challenges within their practice. This method allows for practical testing and refinement, ensuring that AI enhances rather than overwhelms the creative process. By focusing on real-world problems and developing tailored solutions, architects can harness AI to improve efficiency and innovation without compromising their unique design philosophies.

Reflecting on past technological adoptions, such as Building Information Modelling (BIM), offers valuable lessons. BIM was introduced with the promise of revolutionising the industry but often fell short due to complex implementation challenges. This history suggests that a measured, problem-solving approach to AI integration may be more effective than attempting a comprehensive overhaul. BIM also promises enhanced project management through AI intervention. It will provide real-time updates and predictive maintenance insights. By analysing vast datasets, AI can predict potential issues before they arise, allowing for proactive solutions that keep projects on schedule and within budget. This predictive capability is invaluable in complex projects where unforeseen challenges can lead to significant delays and cost overruns.

In terms of sustainability, AI’s role also comes into play. AI can analyse energy consumption, material properties, and environmental impact. AI provides insights that guide architects toward more eco-friendly designs. For example, AI can recommend energy-efficient modifications and suggest sustainable materials, helping to reduce the carbon footprint of new constructions. This aligns with the growing emphasis on sustainable practices within the industry, ensuring that new buildings are innovative and environmentally responsible.

The Horizons 2034 programme also highlights the potential of cross-industry innovation. As AI blurs the boundaries between sectors, architecture can benefit from computer gaming, robotics, and data analysis advancements. By adopting and adapting technologies from other industries, architects can develop innovative solutions to longstanding challenges.

AI is fast becoming a key component in architectural construction and design development. Its incorporation into different project development phases encourages sustainability, improves creativity, and simplifies procedures.

The revolutionary uses of AI in architecture, which result in generative design, are yet another impressive aspect of the technology. With this method, architects may enter precise design objectives and limitations into AI-powered tools, which produce a wide range of design possibilities. AI, for example, can optimise materials, layouts, and structures, allowing architects to investigate a wide range of options in a fraction of the time that is often needed. This results in creative and effective structures by pushing the limits of creativity and speeding up the design process.

The introduction of AI-driven visualisation tools has also transformed client interactions. Before building starts, clients can see suggested designs realistically thanks to AI-powered immersive technologies like Virtual Reality (VR) and Augmented Reality (AR). This immersive experience makes better comprehension and communication possible, guaranteeing that the finished output meets customer expectations. Additionally, AI-generated visuals may swiftly adjust to changes in the design, giving clients the most recent project representations.

Even with these developments, an architect’s skill level still determines how well AI works in architecture. AI tools work best under experts who can ask the right questions and analyse the data appropriately produced. This partnership between mechanical efficiency and human creativity speeds up invention while maintaining the design’s usefulness and aesthetic appeal.

In conclusion, AI presents both opportunities and challenges for the future of architecture. Whether through sweeping industrialisation or subtle, incremental integration, the key lies in leveraging AI to enhance the profession while maintaining the creativity and human-centric focus that define architecture. As the industry navigates this technological evolution, architects are poised to redefine their roles and the built environment in the coming decade.

For more architectural reads, click here.

The post The Transformative Power of AI in Architecture Design appeared first on LUXUO.

As fashion and beauty embrace AI for marketing and personalisation, 2025 promises even more possibilities. From personalised experiences to leveraging TikTok trends, brands are poised to redefine how consumers engage with products and how technology will shape beauty trends. From augmented reality (AR) virtual try-ons to AI-driven trend forecasting, the industry has started to integrate cutting-edge technologies into its DNA. But as we move deeper into 2025, the potential for AI in this space is only just beginning to unfold. Here is a look at how luxury brands have leveraged AI in 2024 — and what LUXUO foresees as the next frontier for AI in fashion and beauty in 2025.

What Brands Did in 2024: Fashion Showcases and Presentations

Balenciaga

During Paris Fashion Week in February 2024, Balenciaga brought AI-driven visuals to the forefront of its Winter 2024 showcase. Models walked the runway surrounded by an immersive display of LED screens, each projecting a unique series of AI-generated images. This bold fusion of technology and fashion underscored the brand’s ongoing exploration of digital innovation in luxury design.

Gucci

In April 2024, Gucci embraced AI-driven technology through a collaboration with Apple’s Vision Pro headset. The luxury house introduced an augmented version of Who Is Sabato De Sarno? A Gucci Story — a short film offering exclusive, never-before-seen moments from De Sarno’s debut Gucci Ancora runway show. Initially aired on Mubi in March, the film’s Vision Pro edition allowed users to curate personalised virtual spaces and interact with 3D-rendered products inspired by the collection. Later in August, Gucci expanded its digital ecosystem by updating its app to offer an immersive dive into its archives. Users could explore a virtual recreation of the historic Palazzo Settimanni in Florence and navigate interactive portals detailing the craftsmanship behind iconic pieces like the Bamboo 1947 bag.

Lanvin

As part of a strategic rebrand, Lanvin leveraged AI in 2024 to revitalise its heritage and reconnect with the luxury fashion conversation. In August, the house introduced an AI-powered campaign that animated four archival sportswear sketches originally drawn by Jeanne Lanvin. This initiative reflects a broader industry trend — where brands are blending history with cutting-edge technology to engage both loyal clients and a new generation of consumers.

Dior

At the 2024 VivaTech festival in Paris, Dior unveiled Astra, a generative AI-powered platform designed to fine-tune brand strategies by analysing consumer data. The tool aggregates insights from various sources, including Google reviews, product pages, customer service interactions, satisfaction surveys, and live shopping sessions. By leveraging AI for deep consumer analysis, Dior aims to stay ahead of evolving customer expectations in the luxury space.

Grace Ling

During New York Fashion Week’s SS25 showcase in September, Singaporean designer Grace Ling merged fashion with cutting-edge AI technology. Partnering with AI startup Humane, she introduced the Grace Ling x Humane Handaxe Bag, a futuristic accessory designed to house Humane’s AI-powered pin. Drawing inspiration from prehistoric stone-age tools, the Handaxe Bag complemented Ling’s Neanderthal couture and ready-to-wear collection. This collaboration marked the second time Humane’s wearable tech appeared on a major runway, following its 2023 debut with Coperni at Paris Fashion Week.

What Brands Should Do with AI in 2025

Advancing Sustainability through AI

With 75 percent of Gen Z consumers prioritising sustainability — as reported by the World Economic Forum — 2025 should be a year for fashion and beauty brands to harness AI to drive sustainable practices. Stella McCartney’s collaboration with Google Cloud to use AI for transparency in the supply chain could serve as a model. In 2025, brands could further push AI to optimise material sourcing, reduce waste, and track the environmental impact of production processes. On the notion of creating a circular economy within fashion consumption, the Ellen MacArthur Foundation in collaboration with Google has started researching the intersection between artificial intelligence and circular economy. Beginning with the collection and analysis of data on consumer preferences and available recycled materials, AI algorithms can identify patterns and optimal material combinations.

Hopefully by 2025, AI will be crucial in translating sustainability promises into tangible, actionable strategies for fashion and beauty brands. With AI’s ability to optimise material sourcing, track waste, and improve the supply chain, brands can not only monitor their environmental impact but also drive the transition toward a circular economy. By harnessing AI-driven insights, companies can proactively implement scalable, data-backed solutions that go beyond surface-level commitments, creating a more sustainable and circular future for the industry.

Personalisation through Data-Driven Insights

Brands should use AI to provide even more tailored, personalised experiences for consumers. ASOS and Shiseido have successfully used AI to recommend fashion and beauty products based on users’ past purchases, browsing history, and individual preferences. In 2025, AI could take this further by offering real-time adjustments, such as recommending products based on a consumer’s changing skin conditions or seasonal wardrobe preferences. Brands can utilise AI to create a diagnosis-product hybrid, akin to the extension of skincare-makeup hybrids consumers are seeing on the market today, furthering the intersection between health and beauty. An example of this is the Amorepacific’s Lipcure Beam (Honoree in Digital Health) LIPCURE BEAM, dubbed as the world’s first beauty tech that simultaneously offers personalised lip makeup and care. This provides immediate diagnosis and treatment within one product. Featuring an integrated sensor that diagnoses individual lip conditions, this device affords tailored lip care based on real-time sensing results. A proprietary blend of light-responsive materials has been precisely engineered to react to specialised light spectrums. Upon exposure, the product fortifies the collagen fibers within the lips and establishes moisture barriers on the surface.

By 2025, AI’s integration into beauty and skincare will go beyond simple recommendations, enabling brands to create sophisticated, real-time solutions that address individual consumer needs. By combining diagnostics and treatment in a single product, like Amorepacific’s Lipcure Beam, AI will bridge the gap between health and beauty, offering consumers personalised experiences that adapt to changing conditions — such as skin health or seasonal needs — this evolution will enhance how brands engage with their customers, offering them not just tailored products, but a holistic, dynamic approach to their beauty routines.

Enhancing Customer Experience with AI-Driven Interactions

AI could revolutionise customer service in 2025, moving beyond chatbots to highly personalised, dynamic interactions. Brands could use AI to predict and address individual needs before customers even ask. Ulta Beauty’s AI-driven haircare recommendations are an excellent example of how this could extend into various beauty sectors. AI-powered systems could analyse customer concerns, recommend solutions, and even assist in virtual consultations.

There is also the potential of improving styling services. In July 2022, apparel retailer Stitch Fix said it was experimenting with GPT-3 and DALL-E 2, the text-to-image AI generator, to boost sales and improve customer satisfaction with better styling services. These generative models are being tested to help stylists quickly and accurately interpret reams of customer feedback and curate products that customers would be likelier to purchase. For example, the AI tool could analyse all of a customer’s feedback, which could include hundreds of text comments, email requests, product ratings, and online posts. If a customer regularly comments on, say, the “great fit” and “fun color” of a certain style of pants, DALL-E could generate images of similar pants that the customer would likely want to purchase. The stylist could then find similar items in Stitch Fix’s inventory and recommend them to that customer.

Trend Forecasting and Influencer Collaboration with AI

AI’s role in forecasting fashion trends has already begun, but in 2025, it can evolve even further. WGSN’s AI-powered TrendCurve platform already scrapes data from e-commerce sites, catwalks, and social media platforms like TikTok to predict upcoming trends. In 2025, brands could leverage this AI to refine their collaborations with digital influencers. For instance, MAC could use AI to tailor influencer partnerships based on real-time trends and help customers recreate viral looks, such as unveiling a “how-to” guide for Lady Gaga’s Abracadabra music video-inspired makeup. Similarly, AI-driven tools could offer suggestions for products, techniques, and looks based on what is trending on platforms like TikTok.

Heuritech, a Paris-based company, has developed an AI system that streamlines trend forecasting by analysing millions of social media images daily. This system scans posts related to fashion and classifies users into three categories: “edgy” (those wearing novel styles that may not yet be mainstream but signal emerging trends), “trendy” (early adopters who will help spread the trend), and “mainstream” (the broader consumer base). AI can also enhance product diversification by identifying overlooked trends from specific demographics, especially those that vary by country or region. By factoring in elements like skin tone, cultural preferences, and local demographics, AI enables fashion and beauty brands to develop products tailored to the unique needs of each market.

One can expect that in 2025, AI will revolutionise how fashion trends are forecasted, enabling brands to pinpoint not only what is trending but also what has staying power. AI-powered platforms like WGSN’s TrendCurve and Heuritech’s systems can streamline trend forecasting by analysing millions of data points from social media, runway presentations, and e-commerce sites to determine which styles are likely to endure. As the fashion industry continues to embrace AI, brands can harness these tools to collaborate with influencers in real-time, enhance personalisation, and offer diverse, culturally relevant products tailored to global and regional markets.

The Metaverse & Digital Fashion Revolution

In 2025, consumers could see even more AI-generated virtual fashion collections, with brands pushing the boundaries of digital couture. AI can enable designers to create virtual collections at scale, while avatars and virtual influencers become central to how customers engage with fashion. Brands like Balenciaga and Gucci could leverage this technology to provide fully immersive, AI-powered shopping experiences, where customers can not only try on virtual garments but also explore new digital realms designed specifically for virtual fashion.

AI-exclusive collections, created by an AI designer and marketed as a “capsule collection,” could revolutionise the fashion industry. According to the PWC Global Artificial Intelligence Study, we may eventually see fully interactive and customised designs where AI generates garment mock-ups sold online, produced in small batches through automated manufacturing. Design adjustments could then be made based on user feedback, enabling a dynamic and personalised approach to fashion. Therefore, by embracing AI in virtual fashion and capsule collections, brands can pave the way for a more interactive, personalised, and sustainable future. This shift not only redefines how fashion is created and consumed but also opens the door to innovative consumer experiences that blend the digital and physical realms seamlessly, allowing fashion to be more inclusive, accessible, and tailored to individual tastes and preferences

Luxury Watchmaking

LUXUO spoke to Ashok Soman, editor-in-chief of World of Watches Singapore, for insight into how AI is set to shape the future of luxury watchmaking — from design and production to post-purchase experiences. Soman notes that while the impact of AI on the watch and jewellery industry is still unfolding, one thing is certain — industrial production stands to benefit significantly. Just as AI and machine learning have revolutionised the automotive industry, these technologies could bring similar efficiencies to watch manufacturing. While handcraftsmanship remains untouched — given that fine watchmaking is deeply rooted in artisanal expertise — AI is already making its mark in design. Major watch brands and industrial groups have likely integrated AI into their creative processes, though full autonomy in AI-driven design remains a distant possibility.

When it comes to bespoke or limited-edition watches, AI is unlikely to be a game-changer for mainstream brands. However, independent entities could develop AI-powered tools to assist clients in designing their own unique timepieces or curating exclusive limited-edition collections for private clubs. In a broader sense, AI’s influence will be felt wherever it proves useful, and watchmaking is no exception.

Read More: In Conversation With Ashok Soman on Shaping WOW’s Next Chapter

Post-purchase experiences could also see enhancements through AI-powered services. If a watch’s design process involves CAD (computer-aided design), AI could assist in optimising maintenance schedules or offering predictive servicing. While brands may not lead the charge in this space, third-party platforms could emerge, leveraging AI to connect watch owners with service providers or offering expert advice that traditionally requires consultation with multiple specialists. Whether as a tool for refining production, streamlining design, or enhancing customer engagement, AI is poised to complement — rather than disrupt — the traditions of luxury watchmaking.

For more on the latest in fashion and beauty reads, click here.

The post The Future of AI in Fashion and Beauty appeared first on LUXUO.