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How Much Are Dog Shots?
How Much Are Dog Shots?: Quick Answer
While dog vaccination costs vary according to the vaccine and where you get your dog vaccinations, the average cost per shot is between $20 and $60. Puppy vaccination costs are slightly higher because they should follow a puppy vaccination schedule, which requires a series of vaccinations and boosters beginning at six to eight weeks of age.
How much are vaccines for dogs?
The cost of vaccines for dogs ranges from $27 to $96 per vaccine, according to Care Credit, a financing service often used for veterinary expenses. Prices vary according to the specific vaccine — a rabies vaccine typically costs less than a Lyme vaccine, for example — as well as the veterinary practice you choose.
As veterinary care gets more expensive each year, preventive health services turn evermore crucial. Vaccines help your dog stay healthy, decreasing vet bill costs and lowering your chances of having to make an expensive emergency vet visit.
“Vaccines play a critical role in protecting dogs from highly contagious and often life-threatening diseases,” says Dr. Zac Pilossof, consulting veterinarian at Healthy Paws pet insurance. “Especially in puppies, vaccines help stimulate their developing immune systems to build protection early on.”
Read on for a cost breakdown of adult dog vaccines as well as a puppy’s first-year vaccination schedule.
Cost of core vaccines
Essential vaccines, such as the rabies vaccine and the DA2PPv vaccine, are considered core vaccines. These are typically applied on a yearly basis.
Prices for core canine vaccines
|
Vaccine |
Average cost per dose |
Frequency |
|---|---|---|
|
Rabies |
$35 |
Every 1 to 3 years |
|
DA2PPv* |
$42 |
Every year |
Cost of non-core vaccines
Non-core, or lifestyle vaccines, are administered based on your pet’s health, lifestyle and age. For instance, your vet may recommend the Lyme vaccine if your dog lives in a tick-prone area, or the Bordetella vaccine if your dog frequently socializes with other dogs at parks or boarding facilities.
Prices for non-core canine vaccines
|
Vaccine |
Average cost per dose |
Frequency |
|---|---|---|
| Kennel cough (Bordetella bronchiseptica) |
$38 |
Every six months to yearly |
|
Lyme disease (Borrealia burgdorferi) |
$50 |
Two doses, two to three weeks apart, then yearly |
| Leptospirosis (Leptospirosa bacteria) |
$49 |
Two doses, two to four weeks apart, then yearly |
| Rattlesnake vaccine (Crotalus atrox toxoid – CAT) |
$34 |
Two shots, one month apart, then yearly |
How much do puppy shots cost?
The cost of puppy shots starts at $20 and goes up depending on the type of vaccine, where you live and whether you go to a private veterinary practice, low-cost clinic or Humane Society.
Puppies need four shots by the time they’re about four months old: one DA2PP (for canine distemper, adenovirus, parvovirus and parainfluenza) at six to eight weeks old, a second DA2PP at 10 to 12 weeks and a third DA2PP at 14 to 16 weeks, plus one rabies vaccine. The DA2PP vaccine is also known as the DHPP, DAPP and 5-in-1 vaccine.
Your veterinary clinic may offer discounted pricing on puppy shots when you purchase vaccination packages. Some clinics also offer a free wellness exam, deworming and heartworm tests.
Note that you may also be required to pay for a routine fecal exam to test for parasites and a biohazard disposal fee, typically less than $5 per vaccine.
Cost of puppy shots
Puppy vaccination prices
|
Core vaccines |
Non-core vaccines |
Average cost |
Puppy age |
|---|---|---|---|
|
DA2PPv |
Bordetella (kennel cough) |
$20 – $60 |
6 to 8 weeks |
|
DA2PPv |
Leptospirosis, Lyme disease, canine influenza |
$20 – $60 |
10 to 12 weeks |
|
DA2PPv, rabies |
Leptospirosis, Lyme disease, canine influenza, rattlesnake vaccine |
$40 – $105 |
14 to 18 weeks |
|
DA2PPV, rabies |
Bordetella (kennel cough), leptospirosis, Lyme disease, canine influenza, rattlesnake vaccine |
$40 – $105 |
Annual |
What dog vaccines are required?
Dr. Julie Hunt, veterinarian at Embrace Pet Insurance, says that there is one legally required canine vaccine: the rabies vaccine.
All dogs 12 weeks of age or older are required to get the rabies vaccine. Dr. Hunt adds that veterinarians recommend vaccinating most dogs, at least 6-8 weeks of age, for distemper virus, adenovirus, parvovirus and parainfluenza virus. These vaccines are packaged together in a combination vaccine called the DA2PP vaccine, to be administered in a single injection.
Ohio and Hawaii are the only two states that do not legally require residents to vaccinate pets against rabies. Additionally, imported dogs are exempt from mandatory rabies immunization in Georgia, and in Texas, police service animals aren’t required to be vaccinated against rabies.
Medical exemptions for rabies immunization are allowed in the following states:
- Alabama
- California
- Colorado
- Connecticut
- Delaware
- Florida
- Illinois
- Maine
- Massachusetts
- Nevada
- New Hampshire
- New Jersey
- New York
- Oregon
- Pennsylvania
- Vermont
- Virginia
- Wisconsin
Where can I get my dog vaccinated?
You can get your dog vaccinated at a veterinary office. However, if you want to save money on pet costs, look for free or low-cost pet vaccines through the following:
- State and city-run animal shelters – You may be able to find vaccinations and other preventative care at lower prices in local shelters.
- Nonprofit organizations – Animal advocacy organizations like the Humane Society often organize free vaccination events or offer discounted pricing on vaccines.
- Veterinary medicine colleges – Look to the American Veterinary Medical Association (AVMA) for a list of veterinary colleges with low-cost clinics.
- Mobile vet clinics – Veterinary “hospitals on wheels” operate out of vans, bringing often low-cost basic medical care and spay and neuter services directly to you.
- Charity programs – For example, the American Veterinary Medical Foundation offers grants to pet owners in need of financial assistance.
Does pet insurance cover vaccines?
Pet insurance policies do not cover vaccines. However, most pet insurance companies offer supplemental wellness plans (also called routine care packages or add-ons) that include vaccines, spay/neuter surgery and other preventative pet care. These include Pumpkin, Figo, Pets Best, Nationwide, Lemonade, AKC, ASPCA, Wagmo, Fetch, MetLife and ManyPets
How Much Do Dog Vaccinations Cost FAQs
What is Bordetella vaccination for dogs?
The Bordetella vaccination, also known as the kennel cough vaccine, helps prevent canine infectious respiratory disease complex (CIRDC). While Bordetella is a non-core vaccine, vets often recommend this extra protection for dogs who are frequently in contact with other dogs at doggy daycares, dog parks or other places.
Which dog vaccines are absolutely necessary?
Dog vaccines that are absolutely necessary include the rabies vaccine and the DA2PPv, also known as DHPP, which protects against distemper, hepatitis, kennel cough, parvovirus and parainfluenza.
When should a puppy get shots?
A puppy should get its first round of shots at six to eight weeks of age. Its second round should be around 10 to 12 weeks, and the third at 14 to 18 weeks. Note that if your puppy is older than any of these age ranges and hasn’t received any shots, it’s never too late to get the puppy started on a vaccine schedule.
Summary of Money’s How Much Do Dog Vaccinations Cost?
While dog vaccination costs vary depending on the vaccine and the provider, the average cost per shot is between $20 and $60. Puppy vaccination costs are slightly higher because they require a series of vaccinations and boosters during the first year, starting at six to eight weeks of age.
Once your dog completes its first-year vaccination schedule, they will need yearly core vaccinations, which include the DA2PPv vaccine and the rabies vaccine, on top of any non-core vaccinations that your veterinarian recommends.
You can find free and low-cost vaccinations through animal advocacy organizations, mobile pet clinics, local shelters and low-cost vaccination clinics. Some pet insurance companies also offer wellness riders that cover vaccines and other preventative care.
Where You’ll Really Want to Be in 2026
From Milan to Mexico City, these are the luxury locations to head to this year, writes Francesca Perry
Mexico City, Mexico | Mexico Sotheby’s International Realty
Looking ahead, a number of exciting, high-profile events and openings will animate cultural hotspots around the globe in 2026—but where are the biggest draws? Whether you’re a fan of sports, contemporary art or collectible design, here are our picks of the places to set your sights on this year, each with its own real estate landscape, full of opportunities.
Milan, Italy
Milan, Italy | Italy Sotheby’s International Realty
Forever a center of fashion and design, Milan will also co-host the Winter Olympics this February along with the Alpine ski resort of Cortina d’Ampezzo. Music icon Mariah Carey will reportedly perform at the opening ceremony in Milan on February 6, and the city is set to host the ice sport events. Milano Santagiulia Ice Hockey Arena, an arena designed by David Chipperfield Architects for the event, will become a large-scale sports and entertainment venue after the Games conclude.In spring, the agenda-setting Salone del Mobile furniture fair returns (April 21‑26) with a new section dedicated to the very best of collectible design. Named Salone Raritas, the presentation reflects the growing culture of curated, crafted and unique design objects and furniture. Beyond the fair, the entire city comes to life for the week, dotted with exhibitions and installations showcasing the pinnacle of luxury and emerging design.
Doha, Qatar
Doha, Qatar | Qatar Sotheby’s International Realty
Qatar’s capital, Doha, will welcome the inaugural edition of the Art Basel fair in the region on February 5, reflecting the city’s growing cultural prowess. Curated by artistic director Wael Shawky, Art Basel Qatar will present 87 world-leading galleries alongside a special projects program of large-scale, site-specific sculptures, installations and performances unfolding across the Msheireb Downtown Doha district.
Shawky hopes that, under the curatorial banner of Becoming, the fair will be “a meditation on change.” In the Gulf region, he says, “oral traditions flow into digital networks and ancient trade routes return as new pathways of culture and exchange. Here, art is not only a witness to history but a force that shapes how we imagine and reimagine identity.”Two months later, the city will host the second edition of the Design Doha Biennale (April 12‑June 30), exploring the creativity of designers in the Middle East and beyond. American curator and writer Glenn Adamson, curatorial director of December’s Design Miami, is artistic director here, and aims to connect the Gulf’s design scene to a global audience.
Mexico City, Mexico
Mexico City, Mexico | Mexico Sotheby’s International Realty
The 2026 Men’s Fifa World Cup has not one host nation but three—Mexico, Canada and the U.S.—with 104 games being held in 16 cities across the North American continent this summer. But when the action kicks off on June 11, the tournament’s opening ceremony and first game of the group stages will be held at the iconic Mexico City Stadium.
Designed in 1966 by Mexican modernist architect Pedro Ramírez Vázquez for the then upcoming 1968 Olympics, the 83,000 capacity, earthquake-resistant venue is said to have been inspired by London’s original Wembley Stadium and Milan’s San Siro, and has already hosted two World Cup finals—in 1970 and 1986 respectively.Several months before the soccer fans descend, CDMX will be welcoming gallerists, artists and collectors for the always buzzy Zona Maco (February 4-8). Latin America’s leading international art fair is actually four fairs in one, platforming contemporary art, design, photography and antiques from galleries across the region to the world.
London, U.K.
Notting Hill, London | United Kingdom Sotheby’s International Realty
Two major museums will arrive in London in 2026: V&A East and the London Museum. The former sees the expansion of the design and decorative arts-focused Victoria & Albert Museum, which already has three destinations in the U.K. capital, as well as one in the city of Stoke-on-Trent and one in Dundee, Scotland. Located in east London’s evolving Olympic Park, V&A East is designed by Dublin firm O’Donnell + Tuomey. After opening on April 18, it will host major exhibitions, as well as festivals, installations and live performances.
The London Museum opens later in the year, in central London’s historic Smithfield Market, to a design by architects Asif Khan and Stanton Williams. A rebrand and relocation of the former Museum of London, this new destination will host exhibitions and events about the city, its culture and history. As ever, London is also home to some of the global cultural calendar’s key moments, from fashion weeks in February and September to the London Design Festival (September 12-20) and Frieze art fair (October 14-18).
Seoul, South Korea
Paris’ iconic modern art museum, Centre Pompidou, may be closed for renovations, but in May 2026, an outpost will open in the South Korean capital of Seoul. Named Centre Pompidou x Hanwha-Seoul, the gallery is located in Tower 63, a skyscraper in the financial district of Yeouido that is being transformed by leading French architect Jean-Michel Wilmotte. Exhibitions of the Pompidou’s modern and contemporary collections will be accompanied by an educational area for young visitors.
Seoul, already a thriving capital city and hub of K-pop music, has been expanding its cultural offering over the past five years, becoming a leading Asian destination. The Photography Seoul Museum of Art opened its doors in May 2025. Frieze art fair, which made its Seoul debut in 2022, returns in 2026 for its fifth edition (September 2‑5) having recently opened its new permanent exhibition space in the city, Frieze House Seoul. Not far from that cultural hub, apartments at “La Terrasse” offer verdant terraces with panoramic views of the Han River—and plenty of wall space for an avid art collector.
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How to Stop Judging Yourself and the Past Year Harshly
“The way you look at things is the most powerful force shaping your life.” ~John O’Donohue
As often happens at this time of year, I recently found myself lamenting how quickly time had passed. In this agitated headspace, the myriad of goals I did not accomplish and the numerous targets I did not reach sprang to the forefront of my mind.
Though unwelcome and unhelpful, these thoughts pushed their way into my internal dialogue, reinforcing themselves by collecting evidence of where I’d fallen short.
Viewing my past year through a critical lens cultivates a feeling of dislike for myself. It not only robs me of the present moment but also colors my perspective on the year ahead, making optimism and self-trust harder to access.
I know I am not alone in this futile exercise. But the fact is, a judgmental mindset isn’t fixed. Although the word itself implies a rooted outlook, mindset is actually fluid. Your focus determines its orientation at any given moment.
While viewing your past year through a lens of judgment is one way to reflect on the past, viewing it through a lens of empowerment is another.
Reframe Your Year Through Reflective Positive Journaling
One of the simplest ways to shift your lens and guide your mindset toward empowerment is through structured reflection—specifically, reflective positive journaling.
Reflective positive journaling isn’t new, but it remains one of the most effective ways to cultivate a more compassionate and balanced view of your past year and, consequently, yourself. When you focus on what nourished and strengthened you, your year shifts from a list of unfinished goals into a meaningful story of your life.
As I moved through my reflective positive journaling process, I brought to light the many meaningful moments of joy and connection that had nothing to do with a to-do list.
They showed up in moments when I chose rest over productivity, spoke more gently to myself, or allowed “good enough” to be enough. What initially felt like an unremarkable year revealed itself to be one marked by steadiness, self-trust, and subtle courage.
With this reframing in mind, the prompts below are designed to gently guide your attention toward growth, nourishment, and moments you may have overlooked.
Positive Reflective Journal Prompts
Ways I Grew Without Realizing It
It’s easy to overlook the many subtle ways that you’ve changed over the year. Were there times when you made self-care a priority or were successful in upholding your commitment to honor your needs, perhaps saying no to social invitations that didn’t interest you?
Were there instances when you released the need to do everything perfectly or please everybody and instead accepted that you were worthy of love, respect, and admiration just as you are?
Were there periods when you intentionally cared for your body by making healthier eating choices, being more active, and getting a solid night’s sleep?
All of these moments of growth are easy to dismiss when viewed in isolation, but together they form the foundation of real, lasting change. Each small choice you made in your own favor quietly added up to a year of profound growth—growth that deserves to be seen and celebrated.
Looking back, I was surprised by moments when I chose flexibility over rigidity, curiosity over judgment, and patience over urgency. Small acts—such as asking a co-worker about her approach instead of assuming it was wrong, adapting to a change in my travel itinerary after a canceled flight, or slowing my walking pace to accommodate an older friend—became evidence of how I’d grown.
These moments didn’t feel dramatic at the time, yet in hindsight they revealed how much had shifted beneath the surface. This reminded me that growth often shows up not in dramatic achievements, but in the steady willingness to show up for myself and others, even when it feels uncomfortable.
Ways I Am Proud of Myself
It doesn’t matter how big or small the accomplishment; allow yourself to feel proud. Pride in yourself is a quiet, grounded appreciation of yourself.
Perhaps you stood up for yourself in a situation where you would normally remain quiet or worked your way through a scenario that you typically avoided out of fear and discomfort.
Did you help a loved one through a difficult period?
Did you learn something new or stick to a commitment that mattered to you?
What challenges did you overcome?
Each of these moments creates opportunities for you to celebrate your efforts, reflect on your courage, and feel satisfaction in your accomplishments throughout the year.
Reflecting on this prompt, I noticed how easily I had minimized my own efforts. Yet as I looked more closely, moments of quiet pride began to surface.
This year, I recognized when I stood up for myself in the face of a bullying personality instead of shrinking to avoid conflict, the times when I followed through on my commitment to exercise daily, and when I was able to stay present in situations that typically overwhelmed me.
None of these moments came with fanfare, but each required courage. Allowing myself to feel proud didn’t inflate my ego; it grounded me.
Occasions When I Felt Fulfilled
From the standpoint that fulfillment doesn’t equate to accomplishment, recall times when you were emotionally and spiritually nourished.
Did you attend a religious service that cultivated a sense of connection? Or did you have an experience with friends that left you feeling fulfilled and replenished?
Recognizing these moments helps you understand what truly nourishes your spirit and brings deeper meaning into your life.
For me, memories of deep conversations with my best friend, moments of shared laughter with my mom, and being fully present when playing with my four-year-old niece came to mind. These reminded me that deep satisfaction does not always come from checking items off a to-do list.
Moments When I Felt Peaceful and Content
Reflect on times when your nervous system settled and you felt calm and grounded.
Perhaps it was a quiet morning with tea, a slow walk outside, or an evening when you felt more at ease after turning off your devices.
When I reflected on my moments of peace and contentment, I noticed they most often found me when I spent time interacting with the natural world. Immersing myself in a slower-paced environment allowed my brain to decelerate and relax.
Activities That Fueled My Energy
Your energy is a compass; noticing what replenished you helps you understand what supports your well-being.
Which routines, hobbies, or connections left you feeling more energized than when you began?
Whether creative pursuits, athletic endeavors, time alone, or time with others, recognizing what gave you energy helps you hold your year in a more balanced and positive frame.
Looking back on what fueled my energy this year, I realized that some of my most replenishing moments came from time spent alone. Being by myself allowed me to breathe, reset, and reconnect with what truly mattered. Hiking, coloring, or tending my garden gave me a sense of calm focus while quietly refilling my reserves.
Happy, Unexpected Coincidences That Occurred
Unexpected moments of connection or synchronicity can remind you that delight and surprise were woven throughout your year.
Did an old friend you had recently been thinking about reach out, or did you unexpectedly run into a treasured co-worker from a previous job at the market?
Perhaps you found yourself in the right place at the right time to witness a natural wonder, such as a breaching whale or soaring hawk.
Life is full of unexplained coincidences that, when viewed in hindsight, can take on a synchronistic quality, reminding you that connection can arrive without effort.
When I reflected on this, I recalled how a spontaneous walk in my neighborhood put me in the right spot to run into my retired high school teacher, or when I followed an impulse to look skyward and witnessed a bald eagle leaving its nest.
I was surprised at how recognizing even small coincidences caused my year to take on a sense of delight, reminding me that magic had been quietly threading through it all along.
—
These prompts are just that—gentle invitations to pause and look back on the past year with a kinder, more balanced perspective. As you sit with your experiences, you will begin to remember the wins, the joys, and the moments of courage that might have otherwise been forgotten.
Carrying this perspective into the new year offers a valuable sense of direction. When you understand what supported your well-being and what fueled your energy, you naturally gain insight into what to prioritize moving forward.
Simple Ways to Use This Momentum in the New Year
Reconnect with people.
Who made an impact on your life this year? Reach out to them with a message or call to say thank you. Whether it’s a mentor, a friend, or a family member, expressing gratitude strengthens your relationships and reinforces the connections that matter most.
Set new intentions, not resolutions.
Instead of rigid resolutions, set intentions that align with the values you rediscovered about yourself. For example, you might aim to “be kinder to yourself,” “explore new opportunities,” or “prioritize rest and self-care without guilt.” Intentions offer direction without the pressure of achieving.
Create a small ritual to mark the transition.
Mark the end of the year with a simple ritual that feels meaningful to you. Light a candle, say a prayer, or write down what you want to release and safely burn the paper. You might also clean a room, organize a drawer, or clear your workspace. The physical act of making space mirrors the emotional process of creating room for the new year.
If you feel inclined, writing a letter to your future self can help capture what you learned and what you hope to carry forward. Sometimes selecting a single word—such as steadiness, growth, ease, or connection—that reflects how you want to be or what you wish to cultivate is a way of setting a launching point for the year.
As I prepare to welcome 2026, I will let my reflections guide me—reminding me of what truly mattered, the ways I was strengthened, and the seeds of growth I want to nurture in the year ahead. I will carry forward the lessons learned, the moments of courage, and the quiet victories, allowing them to shape my choices with intention and care.
Growth often happens quietly—but when we pause to acknowledge it, we give it space to deepen, allowing us to step into the new year with clarity, purpose, and a grounded sense of pride in how far we have come.
About Lynn Crocker
Lynn Crocker is passionate about helping people shift their inner dialogue and take charge of their thoughts to create a more purposeful, joyful, and fulfilling life—one thought at a time. If you’d like support carrying this mindset forward or guidance in cultivating steadier, more empowering inner dialogue, she invites you to schedule a free discovery call to see if mindset coaching is right for you. Learn more at lynncrockercoaching.com.
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Parmigiani Fleurier Rewards a Closer Look
We go once more into the breach at Parmigiani Fleurier, this time as part of a guided tour with other Asian press. Our last story on this most amazing of watchmaking nodes – the brand itself is just one part of the set-up – covered all the basics of all the constituent parts of what is known as the Parmigiani Watchmaking Centre.
For this run, we are once more not visiting Atokalpa and Elwin, unfortunately, and we acknowledge that these remain significant gaps in our otherwise extensive coverage. Nevertheless, we did get an in-depth rundown on what happens at the aforementioned sites and dutifully sum it up here.
Of course, if you are already relatively familiar with Parmigiani Fleurier, or have read our story from three years ago (it lives on online), nothing has changed at all. We have made an effort to spruce things up with commentary on each of the production sites, based on what might make them valuable…
On that note, the biggest update at Parmigiani Fleurier in the last few years is the news that the entire Parmigiani Watchmaking Centre (PWC), including the brand Parmigiani Fleurier, was and might still be in search of a new owner.
Currently, the whole show is still under the stewardship of the Sandoz Family Foundation. This news (still) offers us another angle to present the information about PWC in a different light, and that is just what we have done.
We begin therefore with the very short list of what Parmigiani Fleurier, which we might use interchangeably with PWC, cannot do. It is really just five items… Parmigiani Fleurier does not make sapphire crystals, synthetic rubies, leather straps, bracelets and mainsprings.
Given that the brand is going great guns with sales of the Tonda PF, which Bloomberg says accounted for an incredible 98 percent of the brand’s sales in 2023, we imagine that plans must be afoot to add bracelet production to the capabilities of Les Artisans Boitiers, or else make a strategic acquisition. The short of it is that there is nothing to report, yet, and nothing rises above the level of rank speculation.
A Foundation In Restoration
The story of Parmigiani Fleurier is inextricably linked to its founder, Michel Parmigiani. In the heart of the Quartz Crisis of the 1970s, when the Swiss watch industry was wobbling precariously, Michel (whom we address by his first name for clarity) established a workshop dedicated to the near-lost art of restoring antique timepieces.
His extraordinary talent for breathing life back into historical marvels earned him an elite clientele, including the Patek Philippe Museum and, crucially, the Sandoz Family Foundation. To wit, Parmigiani Fleurier CEO Guido Terreni often says Michel has a black belt in watchmaking, thanks to his prowess in restoration.
The foundation, built on the fortune of the Novartis pharmaceutical company, entrusted Michel with maintaining its vast and priceless collection of historical clocks and automata.
This relationship blossomed, and with the foundation’s backing, the Parmigiani Fleurier brand was officially launched in 1996. Its first creation, the Toric QP Rétrograde, immediately established the brand’s identity with its distinctive knurled bezel inspired by classical architecture and its complex, beautifully finished movement.
For Michel himself, restoration is a way to return life to mechanical wonders, without altering the character of the original. This deep understanding of historical mechanics and distinct absence of egotism became the brand’s unshakable foundation.
Manufacturing Powerhouse
To realize this vision of uncompromising quality, Michel and the foundation embarked on an ambitious project: building a vertically integrated industrial hub around Parmigiani Fleurier. This Parmigiani Watchmaking Centre is a constellation of specialist companies, each a master in its own right, giving the brand a level of self- sufficiency that few can claim.
Vaucher Manufacture Fleurier (VMF): The heart of the operation, VMF develops and produces high-end movements for Parmigiani Fleurier. It also supplies a select list of prestigious clients, including Hermès (which owns a 25% stake) and Richard Mille. It is the brand’s central nervous system, handling everything from R&D to final movement assembly and finishing. TAG Heuer’s Movement Strategy Director Carole Forestier-Kasapi calls Vaucher one of the best in the trade; VMF works with TAG Heuer to produce the brand’s split-seconds chronograph movement.
Atokalpa & Elwin: These firms produce the virtually microscopic, high-precision components that are the building blocks of a movement. Atokalpa is a specialist in the regulating organ—the escapement, balance wheel, and even the hairspring—a capability possessed by only a handful of manufactures worldwide. Elwin excels in bar turning, creating a vast array of tiny screws, pinions, and spindles with micron-level precision.
Quadrance & Habillage: This is the dial-making expert. From intricate hand-turned guillochage to the delicate grained finish of the Tonda PF dials—achieved by manually rubbing silver powder onto a brass plate—this is where the face of the watch is given its soul.
Les Artisans Boitiers (LAB): The casemaker, LAB masters both modern CNC machining and traditional hand-craftsmanship. It is responsible for the elegant, ergonomic cases of the Tonda PF as well as extraordinary one-off creations like the white gold double hunter case of the La Rose Carrée pocket watch. This integrated structure means that Parmigiani Fleurier produces virtually everything in-house, from the most complex calibre to the smallest screw, and is able to create virtually any complication it wants.
Silent Luxury
For much of its history, Parmigiani Fleurier was a brand for those in the know, including King Charles III, who famously wore a Toric Chronograph for years, even when he was the Prince of Wales. However, the appointment of Guido Terreni as CEO in 2021 marked a pivotal moment. Terreni, the man behind the phenomenal success of Bvlgari’s Octo Finissimo, brought a new vision of “silent luxury” to the brand.
This was crystalized in the Tonda PF collection. Launched in late 2021, it was an instant sensation, and that is no exaggeration. The Tonda PF distilled the brand’s essence into a clean, refined, and incredibly sophisticated sports elegance watch. Its design is a study in subtlety: the fine knurled bezel, the intricate guilloché dial, the elegantly integrated bracelet, and the minimalist “PF” logo. It was a watch that did not shout; it whispered. Terreni noted was only possible because of the incredible depth of in-house expertise and capacity at PWC.
The success of the Tonda PF has propelled the brand to new heights, with turnover reportedly surging, according to Bloomberg. The collection has expanded to include innovative complications such as the GMT Rattrapante (see our note on this in the Moser story) and simple models, such as a celebrated no-date Micro-Rotor watch. Simultaneously, the brand continues to honour its classical roots with a revival of the Toric collection, now featuring exquisite perpetual calendars and chronographs with solid gold movements, with gold dials to match.
In a world of hype, Parmigiani Fleurier stands apart. It is a brand built on the quiet confidence of a master restorer and powered by one of the most comprehensive manufacturing hubs in Switzerland. With Terreni’s refined vision, it has found the perfect harmony between its rich heritage and a compelling, modern voice, proving that true legacy is not just about preserving the past, but artfully reinventing it for the future. The collection was developed in under a year, a feat Terreni noted was only possible because of the incredible depth of in-house expertise and capacity at PWC.
The success of the Tonda PF has propelled the brand to new heights, with turnover reportedly surging, according to Bloomberg. The collection has expanded to include innovative complications such as the GMT Rattrapante (see our note on this in the Moser story) and simple models, such as a celebrated no-date Micro- Rotor watch. Simultaneously, the brand continues to honour its classical roots with a revival of the Toric collection, now featuring exquisite perpetual calendars and chronographs with solid gold movements, with gold dials to match.
In a world of hype, Parmigiani Fleurier stands apart. It is a brand built on the quiet confidence of a master restorer and powered by one of the most comprehensive manufacturing hubs in Switzerland. With Terreni’s refined vision, it has found the perfect harmony between its rich heritage and a compelling, modern voice, proving that true legacy is not just about preserving the past, but artfully reinventing it for the future.
The post Parmigiani Fleurier Rewards a Closer Look appeared first on LUXUO.
Can a Simple Reminder Actually Help You Save More Money?
With 2026 mere days away, you may be wondering how to save more money. It’s one of the most common New Year’s resolutions each year, after all.
Not a moment too soon, new research from the University of Pennsylvania’s Wharton School found a simple but effective behavioral nudge can help you do just that. Sometimes, all it takes to increase your savings account balance is a well-timed reminder.
“One of the biggest barriers to behavior change is simply that these tasks are not top of mind. We forget to move money from checking to savings, or we put it off until tomorrow,” Katherine Milkman, lead author of the Wharton study, said in a news release. “But when these are important decisions, forgetting can have real consequences.”
In the U.S., about 40% of adults have less than one month of expenses saved, and 24% have no savings whatsoever, according to Wharton. As a potential strategy to help reverse the trend, the study looked at whether email reminders can help encourage people to put money into their savings accounts.
To determine this, the researchers analyzed the savings habits of nearly 2 million bank customers, making it one of the largest-ever studies on savings behavior. Participants were split into two groups. One group received no emails at all, and the other group received one of seven types of email campaigns for a period of two months.
The folks who did not receive an email reminder were less likely to put money into their savings account. Meanwhile, the participants who did receive an email reminder were overall 0.05 percentage points more likely to save — regardless of the type of reminder they received.
The researchers found, however, that the type of email reminder could really move the needle. The most fruitful type of reminder was one that was timed weekly, encouraging them to save if they hadn’t already or, if they did that week, congratulating them.
The group that received this type of email campaign was 1.3% more likely to make a savings deposit. While these numbers may seem small, given the state of Americans’ savings balances, simple (and free) interventions like this can make an outsized impact.
Wharton estimated that if every person had received this type of email reminder, they could have collectively saved an extra $6 million to $10 million, and it would have cost the bank almost nothing to implement.
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Your reminder to save
The Wharton study shows that a simple reminder can go a long way with helping you reach your savings goals.
And while your bank probably won’t send you automatic savings reminders like the participants of the study, you can reference the study’s design to set your own reminders.
Workplace tools like Slack, Outlook and Google Calendar have reminder functions that allow you to tailor your message, timing and more. For calendar apps, you can create a task to transfer money into your savings. Then select the time, date and frequency to fine-tune it for extra effectiveness.
Similarly, on Slack, the “/remind me” function lets you schedule helpful nudges through the app that can — crucially — come as push notifications on your phone.
Milkman, with Wharton, says the study was designed through email because of its simplicity but that it’s also the “easiest to ignore,” adding that other methods could be better at getting your attention.
Artificial intelligence tools are increasingly rolling out features that allow you to schedule updates and reminders as well. For ChatGPT, the functionality is currently available only to paid users.
However, a similar tool called Perplexity allows you to set up scheduled tasks on the free version. With the task function, you can create recurring reminders with custom messages that come through email, SMS or the app.
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