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T-Mobile is quietly offering a new low-priced phone plan after it recently frustrated customers with a series of price increases and discount changes. 

For instance, earlier this year, the carrier raised a monthly billing fee and doubled the rate customers pay to make calls while traveling outside the U.S.

By June, T-Mobile had discontinued several legacy wireless plans and migrated customers to more expensive options. The following month, it added new limitations to its Keep and Switch and Family Freedom promotions, both of which help customers pay off devices from their previous carriers. 

It also retired its KickBack discount, which deducted $10 off each wireless line on accounts that used less than 2GB of mobile data per month.

T-Mobile launches Super Essentials Saver plan at Walmart

After rolling out these changes, T-Mobile has quietly introduced a Super Essentials Saver wireless plan, which targets price-conscious customers.

According to recent posts on social media platform Reddit, the plan, which was photographed being advertised at Walmart, is $25 per line per month for a “limited time,” with the autopay discount applied (it is $30 per line per month without it). 

This plan is cheaper than T-Mobile’s Essentials Save 2.0 plan, which is $50 per line per month with autopay. 

Signs advertising Super Essentials Saver also state that it offers up to two lines of service and is a “Walmart exclusive.” It officially launched on Aug. 6 and is only available to new T-Mobile customers. 

The new plan contains unlimited 5G data and 50GB of premium data, plus unlimited text, talk, hotspot, and 3G hotspot. Additionally, customers can enjoy coverage in Canada and Mexico, unlimited texting to over 215 countries, T-Mobile Tuesdays perks and the company’s Scam Shield feature. 

To further lure in customers looking for savings, the plan also touts a waived activation fee and doesn’t require a port-in. 

T-Mobile has quietly introduced a Super Essentials Saver wireless plan at Walmart, following price increases.Helen89/Shutterstock

T-Mobile faces pressure to win price-conscious customers

The new plan comes as T-Mobile doubles down on offering more affordable wireless plans to customers. 

This shift comes after it revealed in its fourth-quarter 2026 earnings report that its postpaid phone churn (the percentage of postpaid phone customers who ended their service) reached 0.93% in 2025, up from 0.86% in 2024. 

Since then, T-Mobile has launched new lower-priced phone plans this year, such as “Better Value,” which starts at $140 per month for three lines with autopay, and “Experience More with Appreciation Savings,” a retention plan priced at $75 per month for one line.

More recently, T-Mobile introduced four new wireless plans in August: Essentials Saver 2.0,  Essentials 2.0, Experience More 2.0, and Experience Beyond 2.0, which all offer wireless service for $50, $60, $85 and $100 per line per month, respectively, with autopay activated. 

More T-Mobile News:

T-Mobile customers face new restriction when paying bills 

T-Mobile excludes 2 generous customer perks from new phone plans

T-Mobile faces backlash over new customer support restriction

That same month, T-Mobile also rolled out its Student Perks plans, which offer students their own wireless line for as little as $30 a month. 

T-Mobile’s decision to offer more lower-priced phone plans also comes amid intensifying wireless competition. Rival carriers have recently ramped up their discounts and promotions, and added more affordable wireless plans to attract and retain customers. 

According to recent data from Cita, the average cost of an unlimited mobile service plan dropped by over 10% in 2025 as wireless competition heats up nationwide. 

“We’re seeing all of these carriers sort of expand to serve more segments,” said Mike Tarr, general manager of data and insights at Navi, in a recent Fierce Network report. 

“Not that they’re necessarily flipping and not serving their old segments, but it’s more that everybody is now serving the value end and a more premium, more feature-rich end of the market,” he continued. “So more choice for consumers is kind of the way that we see it.” 

Against this competitive backdrop, T-Mobile expects higher customer losses and slower postpaid account growth in the third quarter of this year, due to its decision in June to retire several older wireless plans. 

“As part of our full-year plan and guidance, we anticipated our Q3 (third quarter of 2026) rate plan modernization would result in a temporary elevated account churn profile and expect Q3 net postpaid account additions to be approximately 250,000,” said T-Mobile Chief Financial Officer Peter Osvaldik during the company’s earnings call in July.

Related: T-Mobile suffers a loss as competition for customers intensifies

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The dividend ETF world has its usual suspects. If you ask investors to name a dividend ETF, chances are you will hear the same handful of tickers. VIG, VYM, DGRO, and SCHD have earned their place as household names. But familiar does not always mean best.

The Schwab US Dividend Equity ETF (SCHD), the one your uncle, who calls himself a “value investor,” has been talking about for three years, is closing in on the Vanguard Dividend Appreciation ETF (VIG) for the top spot in the category.

SCHD held $113.2 billion in net assets as of Sept. 3, while VIG sits at $130.9 billion, Morningstar reported. The gap is narrowing fast.

SCHD has returned 29.99% year to date, outpacing the S&P 500’s 13.18%, according to Morningstar. VIG has returned 11.54%. Both carry 3-star Morningstar ratings. Both yield very differently — SCHD at 3.1% and VIG at just 1.5%.

So which one actually belongs in your portfolio? The answer, as with most things in investing, is that it depends on what you need it to do.

What SCHD is, and why it has run so hard this year

SCHD tracks the Dow Jones U.S. Dividend 100 Index, which screens companies on four financial quality metrics: cash flow to total debt, return on equity, dividend yield, and five-year dividend growth rate. 

Entry requires 10 consecutive years of dividend payments. The top 102 qualifying stocks are selected and weighted based on Schwab‘s fund disclosures.

That process has produced a portfolio edging heavily toward healthcare, consumer staples, energy, industrials, financials, and technology as top holdings, according to Morningstar.

The top holdings tell the story: Merck, Amgen, Abbott Laboratories, Coca-Cola, Chevron, ConocoPhillips, Verizon, UnitedHealth, Procter and Gamble, and Home Depot. 

I see them as cheap, cash-generative, lower-volatility businesses that got overlooked during the AI-fueled mega-cap tech run of 2023 and 2025, but that are now getting their turn.

More Schwab U.S. Dividend Equity ETF:

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Schwab SCHD holders are missing its ideal dividend ETF match

One dividend ETF makes $1,000 a month possible

A recent March portfolio reconstitution pushed SCHD even further into healthcare while trimming energy stocks. All of that, combined with a market that has rewarded defensives and value in 2026, explains most of the 29% run.

The honest caveat is that at roughly 19 times earnings and a 3.1% yield, according to Yahoo Finance, SCHD is no longer the dirt-cheap fund it was two years ago. The easy money from the “cheap value fund becomes a crowd favorite” repricing has largely happened. 

YCharts shows that the 10-year Treasury currently yields around 4.7%. So an income-focused investor can get more current yield from government bonds without equity risk than from SCHD’s dividend alone. 

That does not make SCHD a bad holding. It just means new buyers are getting a different deal than early holders got.

SCHD Dividend ETF held $113.2 billion in net assets as of Sept. 3, while VIG Dividend ETF sits at $130.9 billion.Hadayeva Sviatlana Via Shutterstock

What VIG is, and why the lower yield is intentional

VIG tracks the S&P U.S. Dividend Growers Index, which requires companies to have increased their dividends for at least 10 consecutive years and excludes the top 25% highest-yielding qualifiers to eliminate yield traps. 

That sets it apart from SCHD, which tracks the Dow Jones U.S. Dividend 100 Index and focuses more heavily on fundamental financial strength and current dividend yield. 

The result is that VIG’s portfolio is tilted toward high-quality companies with a stronger history of dividend growth, rather than simply maximizing higher current yields.

Related: S&P 500 investors are quietly making a huge shift

VIG’s top holdings include Broadcom at 4.62%, Apple at 4.44%, Microsoft at 4.33%, JPMorgan at 4.06%, and Eli Lilly at 3.92%, according to Morningstar data.

The fund’s sector breakdown shows Technology at 25.97%, Financial Services at 21.84%, Healthcare at 17.85%, and Industrials at 11.34%.

That technology and financials weighting is why VIG has returned only 11.54% in 2026 versus SCHD’s 29%. When the market rewards defensives, VIG underperforms. When mega-cap tech resumes leadership, VIG tends to hold up better.

The 1.5% current yield is the tradeoff. VIG is designed for investors who want dividend growth compounding over decades, accepting a lower starting income in exchange for broader sector diversification and historically lower volatility.

Which one actually wins for your portfolio?

The assets under management (AUM) race is a fun headline. But it is not a buy signal for either fund. Why? The real framework is purpose.

SCHD earns its place for investors drawing income now or approaching retirement. The worst situation in retirement is to be running out of money — the 3.1% yield and quarterly distributions do meaningful work. 

But there’s a concentration risk to watch. SCHD is more dependent on healthcare today than it has been historically, and sector rotation could hurt it in a growth-led market.

VIG earns its place as a long-term compounder for those seeking quality exposure, a dividend growth engine, and lower sector concentration. The tradeoff is modest current income and underperformance in value-led markets like this one.

Neither VIG nor SCHD is obviously wrong. But investors in either fund should also know that VYM offers a broader, higher-yielding alternative and DGRO provides a dividend-growth screen without SCHD’s current pharma-heavy tilt.

The biggest fund in a category is not always the best investment. It is just the most popular one. Popularity and performance are different things, and in dividend investing, knowing which you are chasing matters most.

Related: Dividend ETFs paying 2% to 3.7% for your portfolio

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Why we love this deal

There’s no device better suited for a productive day than a traditional laptop, but a smartphone is more convenient for everyday entertainment, whether you prefer to binge-watch shows on Netflix, stay connected with family on social media, or play irresistible mobile games. A tablet with a keyboard blends the best of both worlds, giving you a more spacious and easy-to-navigate touchscreen for your downtime needs while providing a better typing experience for work and school tasks.

You don’t need to break the bank to add this handy electronic to your collection, because the Antemper 2-in-1 Tablet and Laptop is an extra 11% off with a deal at Walmart. At its regular price of $96, this device was a popular pick for its powerful performance and affordability, but it’s even more budget-friendly at just $85 now. The 10.1-inch Android 14 tablet would be a bargain on its own, but you’ll also get a Bluetooth keyboard, wireless mouse, stylus pen, protective case, and all the cords and cables you’ll need with this purchase, making it an unbeatable value.

Antemper 2-in-1 Tablet and Laptop, $85 (was $96) at Walmart

Courtesy of Walmart

Shop at Walmart

Why do shoppers love it?

The shopper-approved selection is backed by perfect five-star ratings from 67% of reviewers. One shopper who purchased it for the office loved how it has “everything you need all in one box,” which includes the 10.1-inch tablet and all the accessories you’d usually have to purchase separately. They added, “We bought six total, if that tells you what we think of them!”

This two-in-one tablet and laptop gives you the superior functionality of a laptop without the high price tag. Running on the Android 14 operating system and equipped with a high-performance octa-core processor, it’s a reliable, powerful, and user-friendly device that offers access to your favorite apps, like Facebook, WhatsApp, Roblox, or YouTube. The 10.1-inch high-definition display offers crisp visuals with rich colors that bring movies and photographs to life. Additionally, you’ll enjoy a better viewing experience, as the tablet comes with eye-protection technology that filters out harmful blue light. 

Related: Walmart is selling a $400 Android tablet for 73% off

“Great processor, awesome picture quality, strong, sturdy build, and it handles mid-level games well too,” one shopper raved. Since the tablet comes built with 8 gigabytes (GB) of RAM and 128 GB of ROM, you’ll have no problem with basic tasks and switching between applications. Compared to other tablets, this one is just as impressive, with the reviewer reporting, “I have a Samsung as well, and it’s difficult to distinguish between the two.”

Pros and cons of the $85 Antemper 2-in-1 tablet and laptop

Pros:

It works as a mini laptop: By adding the Bluetooth keyboard to the tablet, you’ve essentially turned it into a mini laptop. 

It comes with everything you need. This electronics bundle comes with a tablet, keyboard, mouse, stylus, protective case, screen protectors, charging cable, and adapter.

It’s an exceptional value: For just $85, you’ve got a full-functioning tablet that can be converted into a laptop for basic tasks.

Cons:

It’s not for advanced computing: While this tablet does come with more memory than many, it won’t have the power to work with large data files or perform advanced gaming.

It’s a smaller tablet: It’s larger than your standard smartphone, but this tablet is on the smaller side.

Shop more 2-in-1 tablet and laptop deals

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Upgrade your everyday electronics setup with the Antemper 2-in-1 Tablet and Laptop for just $85 at Walmart. The best Walmart deals typically sell out, so don’t wait to secure this tablet and keyboard for yourself.

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Some things or experiences in life come with a notoriously high price. Certain consumers, however, find the experience invaluable. So much so that they’re willing to go into debt for it.

Chief among these experiences is a trip to the most magical place on Earth: Disney World. 

Forty-five percent of parents with young children who have visited Disney have gone into debt to do so (24% of Disney-goers overall report going into debt for a trip), according to a June 2024 LendingTree survey. 

“The memories are worth the debt for most parents. Among parents of young children who’ve gone into debt for a Disney trip, 59% say they have no regrets. Overall, parents of young children took on an average of $1,983 in Disney-related debt,” reveals the survey. 

Over the years, Disney’s prices have come under a magnifying glass. In 2025, the Wall Street Journal wrote that “some inside Disney worry that the company has become addicted to price hikes and has reached the limits of what middle-class Americans can afford.”

The Walt Disney Company CEO Josh D’Amaro continues to acknowledge that visiting Disney World or Disneyland is “a meaningful investment for families,” according to Disney Tourist Blog. 

Now, that meaningful investment is going to get higher. 

Walt Disney World raises its resort prices for 2027.Melvyn Longhurst / Getty Images

Walt Disney World raises its resort prices for 2027

Disney isn’t introducing one massive overnight price increase. Instead, its room rates have continued to rise year over year. This trend was recently highlighted in a report by the theme park news site Inside the Magic. 

Disney’s own 2027 room rates, compiled by the longtime Disney-rates tracker MouseSavers.com, show a standard room at Pop Century running $291 to $362 a night during the late-February-to-mid-March season, with  March 19–April 1 priced at a flat $354 a night. A modest five-night stay now costs roughly $1,455 to $1,810 just for the room.

Longtime guests of Disney’s Pop Century Resort remember when rooms in this budget-friendly “Value Resort” cost under $100. 

“The definition of ‘value’ at Walt Disney World has simply changed,” Inside the Magic’s Andrew Boardwine points out. 

The increases aren’t limited to Value Resorts. Disney’s Moderate properties are also approaching prices that many families might associate with a much more expensive hotel category.

March 2027 rates are:

Disney’s Pop Century Resort: $291–$362 during the relevant Spring 2 periods; $354 for March 19–April 1 Easter.

Disney’s Port Orleans Resort – Riverside: $384–$421 during Spring; $457 during Easter. 

Disney’s Coronado Springs Resort: $360–$398 during Spring; $444 during Easter.

Disney’s BoardWalk Inn: $955–$1,040 during Spring; $1,042 during Easter.Source: MouseSavers 

Deluxe Resorts are pricier, of course. A stay at Disney’s BoardWalk Inn runs $955 to $1,040 per night depending on the week, per MouseSavers’ 2027 rate calendar. A seven-night stay during peak spring weeks can reach up to $7,280 for the room alone, before adding park tickets or food. 

How much more expensive is it really? 

TheStreet’s examination of the full MouseSavers 2025, 2026, and now 2027 Room Rate Charts shows that rack rates vary significantly depending on the calendar season and day of the week. For comparison purposes, we found spring season prices in 2025, 2026, and 2027 on MouseSavers.

Rates can vary by date, room type, view, promotions and availability, so the figures are intended as comparisons rather than estimates of what every guest will pay. Rates reflect the Spring periods listed by MouseSavers for each year; dates vary slightly by year, so the comparison is directional rather than perfectly like-for-like.

Disney Resort HotelComparable 2025 Spring-period rateComparable 2026 Spring-period rateComparable 2027 Spring-period rateDisney’s Pop Century Resort (Value)$235 – $327 / night$250 – $341 / night$291 – $362 / night ( $354 over Easter)Disney’s Coronado Springs Resort (Moderate)$338 – $375 / night$341 – $378 / night$360 – $398 / night (up to $444 over Easter)Disney’s Port Orleans Resort – Riverside (Moderate)$367 – $403 / night$375 – $411 / night$384 – $421 / night (up to $457 over Easter)Disney’s BoardWalk Inn (Deluxe)$889 – $952 / night$918 – $1,001 / night$955 – $1,040 / night (up to $1,042 over Easter)

While the table above focuses on standard March rates, consumers planning vacations around major holidays will face significantly higher baseline costs:

Holiday peak surcharges: During high-demand travel periods (such as Thanksgiving and Christmas), rack rates hit their absolute ceiling. For example, standard rooms at Pop Century reached $392 in 2025 and $396 in 2026. The Deluxe BoardWalk Inn spiked to over $1,150 per night during Christmas week in both 2025 and 2026.

Weekend fees: Disney applies surcharges for Friday and Saturday night stays, adding $15 to $80+ per night depending on the resort tier.

Room views and upgrades: The lowest prices represent standard views. Upgrading to a Pool View, Preferred Room, or Club Level pushes totals hundreds of dollars higher per night.

Related: Marriott finally fixes an annoying part of hotel rooms

How families can lower Disney World’s cost

When guests start multiplying those nightly prices across an entire vacation, even relatively small increases make a big difference. 

Boardwine points out that Coronado Springs is still considered a Moderate Resort property by Disney, but when a standard rate gets close to $400 per night, it “certainly doesn’t feel like the middle ground that some guests might expect from that category.” 

For a seven-night stay at Port Orleans — Riverside, guests could potentially spend $2,690 to $2,950 on the hotel alone.

Fortunately, there’s some good news.

Disney uses date-based pricing. This means rates fluctuate depending on the season and crowd levels. Consumers might also find financial relief closer to their travel dates. 

Disney often releases seasonal promotions or Annual Passholder deals.

However, for budget-conscious families, these prices matter as they need to plan ahead while hoping for a better deal closer to their trip.

Moreover, guests can consider the option of staying outside the Disney gates even though staying at the Disney hotel comes with its own convenience and perks.

Despite the price tags, Walt Disney World has continued to draw around 50 million visitors annually, according to MagicGuides. 

Disney World’s prices over the years 

Despite years of hiking prices, Disney continues to attract massive crowds and deliver record financial results: for the fiscal quarter ending June 27, 2026, both park attendance and per-guest spending continued to grow. 

Higher gate prices and in-park spending haven’t deterred visitors.

Disney’s Experiences segment, which includes its theme parks, cruise line, and consumer products, generated a record $10 billion in revenue in the quarter ended June 27, 2026, up 10% year-over-year, with domestic park attendance up 3% and domestic per-capita spending up 4%, according to Disney’s Fiscal Q3 2026 earnings report.

Single-day admission rates by theme park (2024–2026)

Magic Kingdom: Climbed from $124–$189 in 2024 to $139–$199 in 2025, before expanding to $139–$209 in 2026 as peak holiday dates crossed the $200 threshold.

EPCOT: Rose from $114–$179 in 2024 to $129–$194 in 2025, settling into a range of $129–$199 for 2026.

Disney’s Hollywood Studios: Scaled from $124–$179 in 2024 to $139–$194 in 2025, reaching $139–$204 by 2026.

Disney’s Animal Kingdom: Shifted from $109–$159 in 2024 to $119–$174 in 2025, continuing up to $119–$184 for 2026.Sources: WDWMagic, WDW Magazine, TouringPlans

“When it comes to how we think about pricing, we focus on offering a wide range of options at different price points so that families can visit in ways that work for them, whether that’s during a value season or taking advantage of multi-day ticket savings or even special offers,” D’Amaro said. 

Ultimately, as long as families remain willing to go into debt for Disney trips, the company retains significant pricing power, and the freedom to redefine what “value” means.

Related: Delta Air Lines CEO signals major shift in what travelers pay

When people talk about shoplifting and organized retail crime (ORC), they tend to focus on the bottom-line impact on businesses. That makes sense because the numbers aren’t small, according to the National Retail Federation’s (NRF) The Impact of Theft & Violence 2026 report.

“The 2026 report demonstrates a concerning shift as criminals move beyond traditional shoplifting to more sophisticated external theft schemes, with retailers reporting higher rates of repeat offenders (50%), ORC-related incidents (40%), and walkout or pushout theft (37%). Fraud is also rising, with phone scams (69%), loyalty fraud (51%) and gift card theft or fraud (42%) increasing,” the data showed.

The NRF, however, does not focus on how theft and thieves impact frontline retail workers.

A new report from HALOS, a bodycam company used by Walmart, Target, Kroger, TJ Maxx, H&M, and Aldi, shows that it does, and that the impact is quite severe.

Here’s why frontline retail workers might quit

“Two-thirds of frontline workers have experienced customer aggression acutely enough that they’ve considered leaving their job,” according to HALOS’ study of 2,500 frontline employees.

The report found that nearly two in five of the surveyed workers said customer abuse is treated as “just part of the job” where they work. And nearly 40% say customer aggression has increased over the past 12 months.

In addition, the study found that 57% of frontline workers experienced customer abuse or know a colleague who had during a typical four-week period.

Other key findings included:

Nearly 30% of survey respondents said they did not report the last serious customer aggression incident they experienced.

Of those, 32% said they did not believe the incident was serious enough, 28% believed nothing would happen if they reported it, and 13% worried about potential repercussions.

When incidents were reported, only 43% said action was ultimately taken.

“The research also found weaknesses in reporting processes themselves. Nearly one-third of respondents said reporting takes too much time during an active shift, and only 55% believe reporting leads to meaningful action,” according to HALOS.

Technology can help prevent aggression against workers.Shutterstock

Management has to play an active role in worker safety

Back when I ran a large toy store in Manchester, Conn., I occasionally had to deal with aggressive customers. Usually, it was older male shoppers making inappropriate comments to younger, female workers.

In one case, an older man became quite abusive and told multiple workers they were “stupid” because we did not sell the items he was looking for.

As the manager, I stepped in, spoke to the customer, and told him that if he spoke to my employees that way, he would be asked to leave the store. He calmed down for that visit, but then on a future trip repeated his abusive comments and was escorted out of the store.

Dick’s Sporting Goods, in 2024, changed how it handled aggressive customers. Under the past policy, every effort was made to appease the customer.

In the past, Dick’s managers would respond to customer conflicts by apologizing to the customer “whether or not we did anything wrong,” Dick’s Chief People Officer Julie Lodge-Jarrett told HRM Executive Network’s People + Strategy Podcast.

“Step two would be to remove the front-line employee from the situation and do anything possible to please the customer,” she added.

That was not a popular policy with workers, and the company now uses a new script.

“Sir, I can tell you’re unhappy, and I would like to do everything I can to help you get what you came in here for today. But I want to start by saying that at Dick’s Sporting Goods, we don’t tolerate a lack of respect, and we expect that everyone’s treated with the dignity that they deserve. And how you’re treating my teammate is unacceptable. So we’ve got two choices. You can choose to be civil, and if you do, I’d love to help you get what you came here for. Or if you don’t think you can do that, I’d politely ask you to leave.”

That’s a change from apologizing to the customer “whether or not we did anything wrong,” Lodge-Jarrett said, and the move helped improve worker satisfaction.

Related: Costco shuts down member service with no notice

Losing workers is expensive

A study conducted by The Josh Bersin Company and UKG showed that while 80% of all jobs are frontline workers, 75% of the people in those positions felt “burned out,” and 51% felt “like a number, not a person.”

That’s an opportunity companies are missing out on because even small improvements have a big impact on the bottom line.

“For example, the report reveals that even a 1% improvement in retention can yield up to 100X savings in cost, training, and performance — a powerful case for investing in a truly frontline-first technology platform that delivers a seamless, positive worker experience,” the data showed.

UKG showed two key ways companies can cut down on frontline worker churn.

Leading companies recognize the importance of this workforce segment. They offer above-average wages, high degrees of flexibility, safe and productive workplaces, and career development opportunities.

Invest in frontline management. Top companies prioritize developing new leaders and equipping them with the tools to lead effectively. This includes workforce planning, work scheduling, recruiting, development, engagement, and lots of peer support so managers can learn from one another. They also establish carefully defined management principles that everyone can follow.

Protecting workers from aggressive customers goes a long way toward worker retention, according to HALOS CEO Alan Ring.

“Customer aggression is no longer simply a security issue. It’s affecting whether frontline employees feel safe, supported, and willing to remain in their jobs. Employers need to make incidents easier to report, respond consistently, and give staff clear evidence that their concerns lead to action,” he said.

Walmart, Target, Kroger, TJ Maxx, H&M, and Aldi did not confirm that they use HALOS or any other bodycam technology. None of the chains contributed to this article.

ALSO READ: Costco shuts down member service with no notice