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Crumbl CEO says ‘it’s my fault’ after dirty soda with 130 grams of sugar flops
Crumbl once had America lining up for cookies. Now, the pink boxes are facing a much less sweet reality.
The Utah-born chain is closing stores, cutting staff, and confronting a sales slump that its CEO says starts at the top.
“The buck stops with me. It’s my fault where we are today,” CEO Jason McGowan told franchisees. An internal company document obtained by Restaurant Business showed that August sales were 70% lower than the same month two years earlier.
Foot traffic at Crumbl’s more than 1,000 locations fell 32% year over year, according to Placer.ai. At least 57 stores have closed in 2026, and the company cut much of its franchise support team.
The weekly cookie ritual that once kept customers coming back seems to be losing its pull.
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Crumbl’s August sales dropped 70% from two years earlier
Crumbl expanded faster than demand could support. Average annual sales per store peaked near $1.84 million in 2022 before falling to roughly $1.14 million by 2025, according to Restaurant Business.
August 2026 delivered another blow, with multiple franchisees calling it the worst month in company history.
A Kentucky operator filed for Chapter 7 bankruptcy after closing its store, while dozens of other locations are listed for sale.
Outside pressures have added to the strain, including consumers cutting back on nonessential treats amid higher prices, fading excitement around weekly flavor drops, and the rising use of GLP-1 drugs. A PwC survey found that 61% of GLP-1 users are buying fewer sweet treats.
Still, McGowan has acknowledged that leadership decisions made the already challenging situation worse.
Crumbl once had customers lined up for new weekly flavors.Carmen K Sisson / Getty Images
The dirty soda experiment backfired for Crumbl
Dirty soda was supposed to be Crumbl’s next growth engine. McGowan pitched the drinks to franchisees in 2025, projecting a 20% sales lift. Operators invested thousands of dollars, and in some cases tens of thousands, in new equipment.
Instead, Restaurant Business says August’s dedicated Soda Week became the weakest week in Crumbl history.
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Much of the backlash focused on the drinks’ extreme sugar content, particularly the 32-ounce “Crazy Cousins” charger, which combines Red Bull, Mountain Dew or Sprite, strawberry purée, pineapple, and coconut cream.
Social media claims put the drink at 186 grams of sugar and roughly 840 calories. Crumbl later told Today the actual figure was 130 grams, still a hefty amount.
Outside core Utah markets, the drinks failed to generate the traffic or higher spending Crumbl had expected.
Swig proves dirty soda can work
The dirty soda category itself isn’t the problem. The drinks, made with soda, flavored syrups, cream, and fruit, emerged in Utah more than a decade ago as an indulgent alternative to alcohol or coffee.
Swig, founded in St. George in 2010 by Nicole Tanner, is widely credited as the original dirty soda chain, The Wall Street Journal reported.
It has grown to more than 150 locations across more than 16 states and continues signing multi-unit franchise deals in markets ranging from the Chicago suburbs and Boston to New Mexico, Texas, and Florida.
The Larry H. Miller Company holds a majority stake in Swig, whose drive-thru model and small store footprints have attracted experienced operators.
Reality television, particularly “The Secret Lives of Mormon Wives,” boosted national awareness, but Swig was already expanding before the show amplified the trend.
McDonald’s and other chains cash in on the drink trend
While Crumbl struggled with its version of dirty soda, larger chains moved into the category. McDonald’s launched crafted sodas nationwide in early May 2026, including Sprite Berry Blast, Orange Dream, and a Dirty Dr Pepper topped with vanilla and cold foam.
Dunkin’, Taco Bell, and other chains have also tested or added their own versions, according to Fast Company. These brands treated dirty soda as an addition to existing menus rather than a major bet requiring expensive equipment and drinks with sugar levels that invited immediate criticism.
What’s next for Crumbl?
McGowan and co-founder Sawyer Hemsley announced in May 2026 that they would step back from day-to-day operations once replacements are in place, remaining involved at the board level, The Salt Lake Tribune noted. A new CEO, CFO, and head of marketing are expected.
Crumbl has turned toward value deals, including a $1.99 bundle pairing a 24-ounce zero-sugar dirty soda with a large Chocolate Chip Thin cookie, totaling about 170 calories. The company has also introduced a broader value menu with items starting at 99 cents at participating locations.
September brought some improvement during themed weeks, but sales remained about 50% below the level recorded two years earlier. Median monthly store profit stood at just $1,832, as reported by Restaurant Business.
Whether lower prices and a renewed focus on its signature cookies can stabilize roughly 1,000 remaining locations remains an open question.
Crumbl’s rise and stumble offer a reminder that viral fame can fill stores quickly, but the next big idea still has to give customers a reason to return.
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Macy’s is selling an $80 farmhouse comforter set for $28
TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Why we love this deal
Between fall temperatures dropping and the holidays right around the corner, there’s never been a better time to score cozy finds. A new bedding set might be the ultimate hack to a cozier space, and it can instantly change the vibe of a room. But if you want a versatile pick you can use during the holidays and beyond, a reversible comforter set is what you need. Macy’s is stocked with plenty of options, many of which are on sale for under $30.
The Neve Patchwork 3-Piece Comforter Set has a comforting design with that cozy farmhouse flair. It’s on sale for $28 at Macy’s during a limited-time special, which runs from now until Tuesday, Nov. 3. With 65% off and a reversible design, it’s a steal for the price.
Neve Patchwork 3-Piece Comforter Set, $28 (was $80) at Macy’s
Courtesy of Macy’s
Shop at Macy’s
Why do shoppers love it?
It’s never too early to get into the holiday spirit, and this farmhouse comforter set can certainly help. It has a charming farmhouse design with a patchwork pattern, along with a classic holiday color scheme with varying shades of red and green. When you look at the patterns closely, it’s hard not to feel some sense of nostalgia. There are patches with vintage-style ornaments, decorated Christmas trees, and snowflakes, along with stripes, checkered designs, and festive botanicals with berries. While it may not be a true patchwork quilt that looks like a family heirloom, the printed pattern gives off a similar feeling.
On the other side of the comforter set is a style that’s more versatile, with the ability to be used even beyond the holidays. With a solid red color, white diamond-shaped details, and tiny snowflakes mixed in, it looks cozy but not as outwardly festive as the patchwork side. If you want to cover it up to make it seem less holiday-centric, you can always pair it with a throw blanket or a quilt for extra warmth and coverage.
The comforter set also comes with two matching pillow shams to complete the look. The shams are also reversible, which makes them just as versatile.
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Details to know
Sizes: Twin, queen, and king.
Comes with: Comforter and two shams.
Features: Reversible, all-season design.
Macy’s shoppers say this comforter set is “light but warm” and also easy to clean. They said it’s “perfect for the holidays,” too, but the reversible design makes it usable before and after Christmas.
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Don’t wait until we’re in the middle of the holidays to get new festive and cozy bedding. The Neve Patchwork 3-Piece Comforter Set is a great choice, and it’s on sale for only $28.
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The Founder’s Tech Stack: 7 Best PDF Editor Alternatives to Adobe
We have all been there. You are 15 minutes away from a massive client meeting, and you just need to fix a single, glaring typo on page 4 of a critical contract. You open the file, click the text, and you are violently hit with a notification demanding a $25-a-month subscription just to delete a comma.
PDFs are the undisputed backbone of modern business. Originally developed in the 1990s to ensure a document looked identical on every single device, they lock in fonts, layout, and images flawlessly. But as great as PDFs are at preserving data, they are notoriously hostile when you actually need to edit that data.
For decades, Adobe Acrobat held a ruthless monopoly over this space, resulting in software that felt bloated, clunky, and aggressively overpriced. If your PDF files feel like locked boxes you can’t edit, you are stuck using the wrong tools.
We audited the modern software landscape to cut through the noise. We completely ignored tools that fake it—like Apple Preview (where you can’t truly edit source text) or messy, ad-riddled freeware. Here is the ultimate founder’s tech stack: the 7 best PDF editors that leverage AI, rewrite text, and save your business thousands in subscription bloat.
1. The High-Speed Enterprise Solution: Foxit PDF Editor
If you find Adobe too slow and way too expensive, Foxit is the ultimate operational upgrade.
It is built entirely for high-speed, high-power execution. The interface mirrors Microsoft Word perfectly, utilizing the exact same ribbon-style toolbar, which completely eliminates the learning curve for your team. Data shows it takes roughly 7% fewer clicks to execute a task in Foxit compared to Acrobat.
The financial leverage here is massive. While Adobe Pro drains your budget at roughly $300 a year, Foxit delivers the exact same enterprise power for about $160. For a company with 100 employees, you just instantly added $14,000 back to your bottom line. Add in their aggressive AI redaction tools for legal security, and this is the undisputed smart choice for scaling businesses.
2. The Gold Standard (For a Price): Adobe Acrobat Studio
Adobe practically invented the format, and their new Studio version is an absolute beast. It is built for raw stability—you can throw a 200-page, image-heavy technical manual at it, and it refuses to crash.
Where Adobe currently dominates is in their AI integration. Their new assistant can generate a radio-style audio podcast directly from a dry PDF report, allowing you to literally listen to your documents while commuting. It also directly integrates with Firefly to instantly generate AI images into your document. However, it is the most expensive tool on the market, and the dashboard is incredibly cluttered. If you run a massive corporation that requires heavy-duty processing, pay the tax. Otherwise, look elsewhere.
3. The Visual Organizer: UPDF
UPDF is rapidly stealing market share from legacy tools because it looks and feels like a modern SaaS app, not a depressing Windows 95 program.
Where UPDF absolutely shines is its AI-driven visual mapping. If you feed it a dense, messy document, the AI will automatically re-organize the pages and instantly convert your text blocks into beautiful, structured visual mind maps. Furthermore, a single $79/year license works universally across your Mac, PC, phone, and tablet—unlike legacy tools that force you to buy separate mobile licenses.
4. The Budget Powerhouse: Wondershare PDFelement
Think of PDFelement as the Kirkland Signature of PDF software. It delivers 90% of Adobe’s raw power at a fraction of the cost.
It boasts a highly aggressive AI sidebar that can instantly rewrite sloppy paragraphs to sound incredibly professional, and it executes flawless translation across 75 different languages without breaking your page formatting. You can even toggle between different AI models (like Google or OpenAI) depending on the task. At roughly $80 a year, it is the ultimate tool for bootstrapped founders and freelancers.
5. The Security Vault: Nitro PDF
Nitro is purpose-built for industries where a data leak results in a massive lawsuit—lawyers, doctors, and financial institutions.
While other PDF tools send your sensitive contract data to public cloud servers to process AI requests, Nitro keeps all of its AI processing completely private and locked down on your own system. It features elite document tracking, showing you exactly who has signed a contract and who is holding up the deal. It isn’t flashy, and it’s heavily biased toward Windows users, but at $15 a month, it is an unbreakable vault for your sensitive data.
6. The Architect’s Canvas: Drawboard PDF
If you operate in real estate, architecture, or design, typing is useless; you need to draw. Drawboard is engineered explicitly for digital pens and styluses.
You can pull up a massive house blueprint and circle structural flaws. Because it features live-sync, the moment you draw a red line on your tablet in the field, it instantly appears on your project manager’s monitor back at the office. It operates like a shared, infinite whiteboard. However, if you are strictly using a mouse and keyboard to edit text, avoid this tool completely.
7. The Guerilla Fix: Smallpdf
Sometimes you are on a borrowed laptop in a hotel lobby, and you just need to fix a single receipt without downloading 400 megabytes of software.
Smallpdf lives entirely inside your web browser. You drag a file into Chrome, use their chat-to-PDF tool to rewrite a sentence, and download the fixed file instantly. It boasts world-class OCR (Optical Character Recognition), meaning you can upload a blurry photo of a document and it will aggressively extract and convert it into editable text. It is the ultimate lightweight, high-speed tactical fix for about $12 a month.
The Final Verdict
Stop letting legacy software companies hold your business documents hostage. If you want the raw power of Adobe with the speed and pricing of a modern startup, migrate your team to Foxit. If you are a student or visual thinker, grab UPDF. If you need absolute security, lock down Nitro.
Audit your tech stack today, kill the bloated subscriptions, and equip your team with the tools they actually need to execute.
The post The Founder’s Tech Stack: 7 Best PDF Editor Alternatives to Adobe appeared first on Addicted 2 Success.
What a Partition Action in California Teaches Co-Owners About Property Disputes
Three siblings inherit their mother’s duplex. One lives in it, one rents her half out, one moved to Portland and wants cash. Two years later, nobody is speaking through anything but attorneys. This is the single most common starting point for a partition action California courts see, and it almost never begins with a lawsuit. It begins with silence.
If that sounds like your family group chat, here’s the good news: California built a legal mechanism specifically for co-owners who have run out of other options. You don’t need your co-owner’s permission to use it. You don’t need them to agree the property should be sold. And you don’t need to win an argument about who’s right.
What you do need is to understand the machinery before you walk into it, because the timeline and the money both behave in ways that surprise nearly everyone. I’ve watched the pattern repeat enough to have opinions about it, and I’ll share them.
Why Co-Ownership Breaks Where It Does
Joint ownership works beautifully right up until the two owners want different things. A property held as tenants in common has no built-in exit. Nothing forces a sale, nothing forces a buyout, and nothing stops one owner from digging in for years while the other absorbs property taxes, insurance, and repair bills. The deadlock isn’t a personality failure. It’s a structural gap in how the ownership was set up in the first place.
You’ll see this pattern in a few recognizable shapes:
Ex-partners who bought together while things were good
Siblings who inherited a house and disagree on whether to rent it
Parents on title with an adult child who now wants out
Co-investors whose original plan quietly died
Notice that none of these are real estate professionals. These are ordinary people who happened to sign the same deed.
What a Partition Actually Does
California law treats co-ownership as a relationship that either party can end. A partition action asks a court to force a division or sale of jointly held property, and the process separates into two flavors. A partition in kind physically divides the land, which works for a large parcel and almost never works for a single house. A partition by sale puts the whole property on the market and splits the proceeds according to ownership share.
For anything with a roof, a sale is what usually happens. You can read the procedural mechanics at the federal courts system, though partition itself runs through California superior courts.
Here’s the part clients argue with me about: a co-owner who doesn’t want to sell cannot simply refuse. Courts can order the sale anyway. That’s the entire point of the remedy, and it’s why so many family disputes end up resolved in a courtroom instead of a living room.
A Simple Framework for Deciding Whether to File
I use a four-part test with clients before anyone drafts a complaint. Call it the Ownership Exit Check.
That fourth row matters more than people expect. Filing gives you leverage, but leverage without a goal turns a two-year case into a five-year one. My honest take: if you want the house itself, partition is a clumsy way to get it, because you’re bidding against your own relative at a court-supervised sale.
What Surprises Owners Most
Nobody warns you about the accounting. During the case, every co-owner’s contributions get examined. If you paid the mortgage alone for four years, that’s a factor. If you collected rent from the other unit and kept it, that’s a factor too. What you assumed was generosity during the good years becomes a line item during the bad ones.
The second surprise is cost and pacing. A contested partition can run well into six figures in legal fees and consume years. Courts move at their own speed, and a co-owner with nothing to lose has every incentive to delay.
Population and housing pressure make this more common than it used to be. According to the U.S. Census Bureau, homeownership and household composition across the country have shifted considerably over recent decades, and more households now hold property through inheritance or shared purchase than through a single buyer. More shared ownership means more shared disagreements.
The third surprise: tax treatment. Proceeds from a forced sale aren’t automatically tax-free the way some owners assume, and the rules differ depending on whether the property was a residence, a rental, or an investment. Talk to a tax professional before you sign anything. That’s not legal advice, it’s basic sequencing.
Before You File: A Practical Checklist
Put your request in writing. A clear, dated demand for sale or buyout changes how a court reads the history.
Pull the deed and any recorded agreements. You need to know exactly how title is held.
Build a paper trail of every dollar you’ve contributed and received.
Get a realistic valuation, not Zillow’s number. Expect the court process to produce a lower figure than you hope.
Try one structured negotiation. Mediation fails often, and it also resolves cases cheaply when it works.
If step five fails, you’re not out of options. You’re just at the point where the legal route becomes the reasonable one.
What Is the Realistic Timeline?
Uncontested partitions can wrap in under a year. Contested ones drag. If your co-owner hires counsel and contests every motion, expect eighteen months to three years depending on the county. Courts in busy metropolitan areas see heavier dockets, which slows everything down.
I’d rather tell you that up front than let you discover it in month fourteen. The Department of Housing and Urban Development tracks housing market conditions nationwide, and it’s clear the underlying pressure on shared property isn’t going away.
What to Take Away From All of This
Co-ownership without an exit plan is a bet that everyone will keep agreeing forever. That bet fails constantly. A partition action exists precisely because it has to.
If you’re stuck with a co-owner who won’t budge, the question isn’t whether you have the right to force a resolution. You do. The question is whether you’ve done the prep work that makes that resolution fast, clean, and affordable. Start with the writing, the deed, and the receipts. Then decide.
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