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Bank of America resets AppLovin stock forecast
Wall Street has not given up on AppLovin.Amid a wave of skepticism about the company’s short-term trajectory, at least one major bank is holding firm on its bullish stance, and the reasoning goes well beyond the stock’s recent turbulence.The question investors are really asking right now: Is AppLovin’s (APP) push into e-commerce advertising working? And if so, how big can it get?One prominent analyst thinks the numbers are about to start answering that question in a big way.E-commerce a major inflection point for APP stockTo understand why this matters, you need to understand what AppLovin does.The Palo Alto, Calif.-based company runs an artificial intelligence-powered advertising platform.Its core business has long been mobile gaming, as it helps app developers find new users by placing ads within other games. The company’s proprietary AI system, Axon, powers these placements, and it has become one of the most efficient performance advertising engines in the world.Think of it this way: a game developer spends $1 on AppLovin’s platform, and the system predicts, with remarkable precision, whether that dollar will return a profit. AppLovin has grown its revenue from $1.45 billion in 2020 to $5.48 billion in 2025. It also reported an adjusted EBITDA margin of 84% last year. Now AppLovin is applying that same AI playbook to e-commerce. Instead of helping game developers find players, the system is helping online retailers find shoppers.
AppLovin has turned to e-commerce for growthShutterstock
The company began rolling out its e-commerce advertising tools roughly 18 months ago. It started with a broad campaign type, then added “new customer” targeting in late October 2024, and most recently launched “new visitor” campaigns: tools that can drive consumers to a brand’s website even if they’ve never visited before. BofA is bullish on AppLovin stockBofA Securities analyst Omar Dessouky reiterated a “Buy” rating on AppLovin stock with a $705 price target.The investment bank projects AppLovin’s e-commerce net revenue will climb from roughly $34 million in the fourth quarter of 2025 to around $90 million in the first quarter of 2026. More Tech Stocks:Bank of America resets Nvidia stock forecast after meeting with CFOGoldman Sachs resets Broadcom stock forecastBank of America resets Amazon stock forecastThe increase in e-commerce sales is tied to new ad volume. According to BofA, around 2,000 new advertisers will go live on AppLovin’s platform in Q1, fueled in part by the company’s referral-based self-service launch that began in Q4 2025.For context, AppLovin noted that over 3,000 new pixel installs, the tracking tags that advertisers use to connect their websites to the AppLovin system, occurred in Q4. Each new pixel is effectively a new advertiser entering the funnel. More advertisers mean more data for AppLovin’s AI model, and more data means better predictions. Better predictions mean better returns for advertisers, which drives even more spending.It’s a flywheel. And it’s just starting to spin for e-commerce.BofA estimates total first-quarter revenue of $1.813 billion. The company guided for Q1 sales between $1.745 billion and $1.775 billion. AppLovin’s own management was clear on its earnings call: gaming strength remains the primary engine of first-quarter sequential growth, with e-commerce still building toward scale.Is APP stock undervalued?AppLovin’s growth story is far from over. Analysts tracking the ad-tech stock forecast revenue to increase to $17.34 billion in 2030, indicating a compounded annual growth rate of over 17%. Its free cash flow is projected to expand from $3.95 billion in 2025 to $14.46 billion in 2030. Over the next five years, AppLovin’s FCF margin is estimated to widen from 72% to 83%, which is exceptional.If APP stock is priced at 25x forward FCF, which is in line with its historical average, it could be valued at a market cap of $361 billion, indicating an upside potential of almost 120% from current levels. AppLovin CEO Adam Foroughi has been direct about the long game. The company currently converts only about 1.3% of the ad impressions it serves into revenue. When the model has a high-confidence signal, say, a gamer who’s likely to switch games, that conversion rate jumps above 5%. The gap between those two numbers represents the entire opportunity. As AppLovin adds more e-commerce advertisers, the AI has more ways to match users to relevant products, pushing that overall conversion rate higher.Foroughi stated:”This powerful technology, which inevitably is going to get much better over time, is going to be able to serve a different product in every single ad impression.”According to a report from Investing.com:Evercore ISI maintains an Outperform rating and sets a $750 price target, citing strength in gaming advertising. Wells Fargo recently raised its price target to $560, bumping Q1 revenue estimates 3% above consensus.Out of the 22 analysts covering APP stock, 19 recommend “Buy,” and three recommend “Hold”. The average AppLovin stock price target is $642, 22% above the current price. The broader message from Wall Street: AppLovin’s path from gaming powerhouse to diversified performance advertising giant is intact and Q1 may be the quarter when e-commerce starts making that case in the numbers.Related: Bank of America goes all in on controversial tech
How to Remove Negative Items From Your Credit Report
Negative marks on your credit report can hurt your credit score and affect your ability to qualify for financial products, so it’s often stressful to discover them. But if an inaccurate item is showing up on your credit report, you have recourse to address the mistake.
Take a deep breath, then scroll down. This guide will walk you through exactly what to do if you find yourself in this spot.
Here’s how to remove negative items from your credit report
Removing negative items from your credit report typically involves filing a dispute with one (or multiple) credit bureaus as well as potentially contacting the creditor or debt collector directly.
Identify errors
Many potential issues can show up on a credit report, which can affect your scores. These may include late or missed payments, charge-offs, collections, bankruptcies and hard inquiries. (Negative items on your credit report can stem from bills like credit cards, medical bills or utility bills.)
Other types of credit report inaccuracies may be more common, like misspelled names and incorrect address or employment information. However, these issues are not considered negative items because they don’t affect your credit score(s).
If you notice a sudden drop in your credit score, receive an alert about a debt you don’t recognize or notice something that looks off during a routine check of your credit, you may be dealing with an inaccurate negative item on your credit report. Don’t worry: There are processes to resolve the situation.
First, you’ll need to get a copy of your credit report. To do so, simply navigate to AnnualCreditReport.com and follow the steps to request reports from Equifax, Experian and TransUnion. You’re entitled to a free online report from each of these three major credit bureaus every week.
Once you have your credit reports, read through them to see if there’s anything you need to address.
File a dispute with the credit reporting agency
If there are negative, inaccurate marks on your credit report, you should file a dispute with the credit reporting agency.
While the credit bureaus may try to steer you toward disputing the information with the creditor or debt collector reporting the info, it’s important to know your rights. The credit bureaus are required to investigate disputes, and their websites have easy-to-find buttons where you can contest inaccuracies.
According to the Consumer Financial Protection Bureau, or CFPB, “you should explain in writing what you think is wrong, why, and include copies of documents that support your dispute.”
Each credit agency has a web address and phone number that you can use for disputes:
Equifax: equifax.com/personal/credit-reportservices/credit-dispute/ or 800-864-2978
Experian: experian.com/disputes/main.html or 888-397-3742
TransUnion: transunion.com/credit-disputes/dispute-your-credit or 800-916-8800
For any serious issues, however, many experts recommend submitting a dispute via certified mail. According to the Federal Trade Commission, this is advisable because you can pay for a return receipt, which will give you a rock-solid record showing that the credit bureau received your dispute.
What should you say in your letter? This CFPB guide includes a template letter for mailed disputes and more information about the documents you can attach to your request.
Disputes can sometimes be resolved in less than a day; however, under the Fair Credit Reporting Act, the process can take up to 30 days.
Hopefully, the credit bureau or bureaus will quickly delete or correct the issue you’ve reported. If the outcome of the dispute isn’t what you wanted, you can add a “statement of dispute” to your credit report, which gives lenders reviewing your credit file the ability to see your side of the story.
But assuming you have a good case, don’t stop there. A next step could be to submit a second dispute with additional evidence to advance your case.
You can also file complaints with the CFPB and your state attorney general’s office. If you’re interested in the latter option, the processes vary by state, so consult the proper agency’s website for more information.
File a dispute directly with the creditor
Going through the credit bureaus isn’t your only option. In some cases, you’ll have better luck submitting a dispute to the creditor or debt collector reporting the inaccurate information. For example, if a lender you’re using reported an incorrect balance, you may be able to give them a call and get it corrected.
In other instances, you may not even recognize the lender.
While it’s rare, bookkeeping errors could even result in someone else’s debt showing up on your credit report if, say, you have a similar name to them. If you can track down the company that misreported information, ask them to correct it. In either event, you’ll want to file a formal dispute.
This means mailing a dispute letter to the furnisher explaining what’s wrong. (You can find a simple letter template on the CFPB website.) Again, it’s recommended that you use certified mail to create a paper trail. Attach any relevant documents to bolster your case, and consider printing out a copy of your credit report with the error or errors marked in pen.
You can typically find the furnisher’s address on your credit report. Creditors and debt collectors are obligated to investigate and respond to disputes. If your dispute is successful, they must notify the credit bureaus to correct your reports.
Consider professional help
Disputing errors on your credit report doesn’t have to cost a bunch of money. Aside from potential postage costs, you can often get issues corrected for free.
If you prefer a more hands-off approach and cost isn’t a consideration, there’s a whole industry of credit repair companies than can dispute errors on your behalf. Also, if you’ve been a victim of identity theft and have a laundry list of items to dispute, you may find it easier to enlist professional help.
Make sure to carefully research your options before paying for a credit repair service, as the industry has its share of controversies and scams. Money’s editorial team has spent thousands of hours researching the best credit repair companies.
Can removing negative items improve your credit score?
Removing negative items from your credit report can drastically improve your credit score. That’s because the main credit scoring models, VantageScore and FICO, use formulas to calculate your credit score (an indicator of your creditworthiness) based on the information in your credit report.
Delinquencies, charge-offs, bankruptcies, repossessions and foreclosures can bring down your credit score by 100 points or more. If you’re able to remove a negative item from your credit report, you could potentially see your credit score shoot back up by roughly the same amount.
This matters because having a strong credit score can help you qualify for the best credit cards, mortgage rates and auto loans (and snag low rates on them). A good credit score can also make it easier to secure an apartment and obtain affordable insurance. Even if you’re not looking to borrow money now, working on your credit is important because it will help position you well for the future.
Should you dispute accurate information on your credit report?
Contesting accurate information on your credit report — like large balances you owe or late payments — is risky. Your dispute is unlikely to succeed, and the act of submitting the dispute can actually cause a negative item like a collection account to be updated to show recent collection activity, potentially worsening your credit issues. The credit bureaus may also start to assume all your disputes are frivolous, which could make it harder to correct problems down the road.
When accurate-but-negative items are bringing down your credit, the best solution is to address the root issue. That may mean improving your budgeting so you can start chipping away at debts or picking up some extra work. Autopay features can also help you stop missing payments.
If you’re behind on credit card or other loan payments and have negative items on your credit report as a result, it’s likely going to be more difficult to get these removed from your credit report. Collections, repossessions and foreclosures can stay on your credit report for seven years, while the maximum is 10 years for bankruptcies.
There are a few things you can try.
First, send the creditor a “goodwill deletion” request. This works best if you’ve only missed a payment or two and have already taken steps to get your account back in good standing. In your goodwill deletion request, you should explain what happened and detail if any specific hardships or mix-ups caused the issue. Unfortunately, with a goodwill request, you’re really just at the mercy of your creditor — they have no obligation to help you if the negative item was accurately reported.
Another option is to try to negotiate a pay-for-delete agreement. In short, this involves contacting the creditor or debt collection agency and offering to pay off the debt in question (or an agreed upon amount) in exchange for a commitment in writing that they will remove the negative item from your report. Lenders technically aren’t supposed to remove accurate items like collections, so this is a long shot. But some consumers have reported success with the pay-for-delete method and it may be worth considering.
The good news: The most recent credit scoring models don’t penalize consumers as much — or at all — for paid-off collections. That should offer you some comfort if your attempts at removal are unsuccessful. Just focusing on paying off your debt and potentially negotiating partial payments (or exploring payment plans) can go a long way to improving your credit.
FAQ about removing negative items from your credit report
Can you erase bad credit overnight?
Typically, improving your credit is more of a journey than a quick fix. Budgeting, on-time payments and better discipline are some of the keys to improving your credit over time. With that said, a negative item on your credit report can sometimes pull down your credit report by over 100 points. If a negative item is inaccurate and you can get it corrected, your credit score could improve significantly within a few days or weeks.
Can you remove negative items from your credit report?
Yes, you can usually remove negative items from your credit report if they are inaccurate. Removing accurate negative items from your credit report is much more difficult — and can be very risky.
Do I need a credit repair service?
According to the CFPB, you do not need a credit repair service.
“There is no reason to pay someone else to dispute inaccuracies on your credit report for you as it is already a legal right available to you for free,” according to the CFPB.
If you don’t mind the cost, a credit repair service could save you time. But beware of credit repair scams and other risks such as possible repercussions from frivolous disputes.
Summary of this guide to fixing credit report errors
Removing negative items from your credit report involves disputing the errors with the credit reporting agencies and contesting the issues with the creditor or debt collection agency reporting the inaccurate information. Consumers are entitled to an accurate credit report. But it can take some legwork to fix issues. You can consult this guide as a resource for help removing negative, inaccurate information from your reports.
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JPMorgan resets S&P 500 price target for the rest of 2026
A few weeks ago, one of Wall Street’s most closely watched banks turned cautious on U.S. stocks. It cited rising geopolitical risks and dialed back its expectations for where the market would land by year-end.Now it is reversing course, and the catalyst behind the shift is something most investors were not expecting to move the needle this fast.Strategist Dubravko Lakos-Bujas raised JPMorgan’s year-end S&P 500 target to 7,600 from 7,200 on April 21. That implies roughly 7% upside from the index’s April 20 close of 7,109, and the reasoning behind the move is worth unpacking.The prior 7,200 target had been set last month amid elevated geopolitical risks tied to the Middle East conflict. That concern has since eased enough to support a more constructive view, according to Investing.com. But geopolitics is only part of the story.What changed in the S&P 500 earnings mathThe earnings picture is doing most of the heavy lifting. JPMorgan raised its 2026 S&P 500 earnings-per-share estimate to $330 from $315, representing 22% year-over-year growth. The bank also lifted its 2027 EPS forecast to $385 from $355.More Wall StreetBillionaire Dalio sends 2-words on Fed pick WarshTop analyst bets these stocks will boost your portfolio in 2026Bank of America sends quiet warning to stock market investorsBoth figures sit above the current Wall Street consensus, Investing.com reported. Critically, JPMorgan held its forward price-to-earnings multiple steady at 22x.That last detail matters. The entire upgrade was driven by stronger earnings expectations, not by investors being asked to pay a richer multiple for the same profits. It is a cleaner, more defensible call than one built on valuation expansion alone.The AI factor behind the S&P 500 rallyOne catalyst stands out in the bank’s note. JPMorgan named Anthropic’s Claude Mythos model as a key driver of the recent market rally.”The emergence of Anthropic’s Mythos has helped reignite the bullish AI trade after a shaky start to the year,” the bank’s strategists wrote.The numbers back that up. Since April 7, 66% of S&P 500 AI-related stocks have outperformed the broader index, CoinCentral confirmed.How major AI stocks have moved since April 7:Nvidia fell more than 6% between Feb. 27 and March 30, but has since soared 22%, according to CNBC.Alphabet, Amazon, and Meta Platforms are each up more than 20% over the same period, CNBC reported.JPMorgan also expects Mythos to shift how investors think about AI capital spending. The bank said “capex should be viewed with less skepticism going forward,” noting that AI capex, as Investing.com indicates, is forecast to rise 58% year-on-year to $775 billion by year-end 2026.Analyst consensus projects last-12-month capex to reach roughly $800 billion by the end of Q1 2027, Investing.com noted.
Since April 7, 66% of S&P 500 AI-related stocks have outperformed the broader index.Shutterstock
The path to 8,000JPMorgan is not treating 7,600 as the ceiling. If geopolitical tensions resolve quickly, the bank says the forward multiple could expand to 23x. That scenario “would imply an S&P 500 level of ~8,000,” strategists wrote, according to Investing.com.That is not the base case, but it is now firmly on the table. It depends on calmer geopolitics, sustained AI enthusiasm, and earnings that continue to beat expectations.The new 7,600 target also sits just below the 7,654 average from Wall Street strategists polled in the 2026 Market Strategist Survey, CNBC noted. JPMorgan is back in the consensus camp, not ahead of it.What JPMorgan is still watching for the S&P 500The upgrade comes with caution attached. The bank’s 10-day RSI has exceeded the 95th percentile following the sharp rally from recent lows.JPMorgan flagged a “meaningful risk that the market enters a short-term consolidation phase before resuming its upward trajectory,” according to Investing.com.Oil prices are still hovering around $90 per barrel. The geopolitical backdrop, while improved, remains in flux. And although a U.S.-Iran ceasefire has helped sentiment, the situation is not fully resolved, Investing.com noted.Key figures from JPMorgan’s updated S&P 500 outlook:New year-end S&P 500 target: 7,600, raised from 7,200, according to CNBCImplied upside from April 20 close of 7,109: approximately 7%, CNBC noted2026 S&P 500 EPS estimate: $330, raised from $315, representing 22% year-on-year growth, Investing.com reported2027 S&P 500 EPS estimate: $385, raised from $355, Investing.com reportedForward P/E multiple: 22x, unchanged, Investing.com notedBull case target: approximately 8,000, based on 23x multiple, CoinCentral notedAI stocks outperforming since April 7: 66%, CoinCentral confirmedAI capex forecast for year-end 2026: $775 billion, up 58% year-on-year, Investing.com reportedWall Street consensus year-end target: 7,654, CNBC reportedWhat investors should take from JPMorgan’s S&P 500 forecastJPMorgan’s reversal matters because of its size and speed. The bank cut its target to 7,200 just weeks ago, citing geopolitical risk. Now it is back to 7,600, with stronger earnings and AI momentum doing the work.The core message is straightforward. A 22x multiple held steady while EPS estimates moved up is a cleaner, more credible upgrade than one driven by valuation expansion alone.JPMorgan is no longer defensive on equities. But it is not calling for a straight line higher, either. Consolidation is likely. Geopolitics remain a wildcard. And the path to 8,000 still requires a lot to go right.Related: Morgan Stanley has a blunt message on S&P 500
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