The Singapore Grand Prix 2025 has moved beyond a sporting event to become a stage for brands to merge luxury, lifestyle and high-octane energy. Across the city, global names are leveraging the race not only to release exclusive products â from capsule collections by Christian Louboutin and PUMA for Scuderia Ferrari to Singapore-exclusive fan tees from Adidas â but also to offer interactive showcases that bring fans closer to the world of Formula 1. Immersive pop-up experiences and collectible motorsport merchandise launches experienced through sensory experiences, driver appearances or hands-on activations illustrate how the Singapore Grand Prix has evolved into a platform for curated, collectible and experiential engagements that resonate with sporting enthusiasts and collectors alike.
TWG

TWG Tea has leveraged the Singapore Grand Prixâs reputation as a playground for luxury and lifestyle activations by launching a limited-edition Race Day Tea from its sought-after Grand Mode Tea Collection. This exclusive 100g black tea blend captures the excitement and fervour of the F1 season, combining the warm aroma of spices with the tart brightness of wild berries and fleeting notes of caramel. Designed as a âtea of anticipationâ, it embodies both the vibrancy of race day and the sophistication of TWGâs signature craftsmanship â available exclusively at TWG Tea Boutiques in Singapore. The release underscores how contemporary luxury brands are leveraging the Grand Prix beyond being just a sporting event, but as a stage to create immersive, limited-edition experiences that resonate with collectors and enthusiasts alike.
Christian Louboutin


Christian Louboutin marks the Singapore Grand Prix 2025 with its limited-edition Racing capsule collection, available exclusively at ION Orchard from 22 September. Designed to capture the dynamic energy of Formula 1, the collection features bold flame motifs across signature pieces, including the Miss Z Mule, Miss Z Pump 100, Loubi54 Clutch and Louis Junior Spikes Louis. Each design sees the convergence of luxury fashion with the thrill of racing â from the glossy patent leather finishes to the Maisonâs signature red soles and gunmetal detailing.


The Miss Z Mule modernises the famed Pin Up model, featuring a 120mm heel and an open-toe silhouette adorned with the Racing flame print, while the Miss Z Pump 100 delivers retro glamour and visual impact, creating the illusion of higher heels for a commanding presence from trackside to after-party. Complementing the footwear, the Loubi54 Clutch gleams in patent leather with the flame motif, a detachable chain strap and the CL badge, balancing style and functionality. For a sporty edge the Louis Junior Spikes Louis low-top sneakers feature gunmetal spikes on the toe, the Racing flame print and the iconic red sole, merging streetwear appeal with luxury craftsmanship. Following its debut in Miami, this Singapore-exclusive release underscores how luxury brands are leveraging the Grand Prix to deliver statement pieces that merge both exclusivity and the spectacle of the F1 race.
Adidas x Mercedes-AMG Petronas F1 Singapore


In the lead-up to the 2025 Singapore Grand Prix, Adidas Singapore teams up with the Mercedes-AMG PETRONAS F1 Team to launch a limited-edition collection of Singapore-exclusive fan T-shirts. The series draws on retro motorsport visuals and cinematic flair, with three standout designs â âMaju-Lah Cityscapeâ, âMaju-Lah Motorsportsâ and âMotorsports Helmetâ â each celebrating the speed and prestige of Formula 1 while paying tribute to Singaporeâs famed skyline. From a driver jersey built with AEROREADY technology to manage moisture, to graphic tees styled like blockbuster posters featuring the Mercedes-AMG PETRONAS Team helmet and drivers George Russell and Kimi Antonelli, the collection is both geared toward technical performance and street-ready style. Bold details â including the rallying cry âMaju-lahâ â echo the energy and determination of Singaporeâs night race, making this capsule a collectorâs item for motorsport enthusiasts and fans of high-performance apparel alike.
PUMA for Scuderia Ferrari


In celebration of the 2025 Singapore Grand Prix, PUMA for Scuderia Ferrari launches a limited-edition fan and replica collection that sees motorsport heritage merge alongside contemporary performance design. Highlights include the Scuderia Ferrari Singapore Race Tee â worn by Charles Leclerc â which channels the energy of the iconic night race through heat map-inspired graphics and technical fabrics built for comfort and mobility. The collection also commemorates 20 years of PUMA for Scuderia Ferrari, with the 2025 Replica Collection evoking vintage racing aesthetics â from T7 track-inspired silhouettes to the signature 7cm stripes. Combining functional winter-ready materials with city-ready style, this capsule translates the adrenaline of the track into apparel that is both collectible and wearable â appealing to fans of the Prancing Horse as well as motorsport enthusiasts.
Showcases Previews
Polo Red Racing Pop-Up


Ralph Lauren Fragrances accelerates into Singapore Grand Prix week with the Polo Red Racing Pop-Up at Plaza Singapura, running from 24 September to 5 October 2025. The pop-up offers an immersive showcase of the Polo Red universe, featuring the limited-edition Polo Red Eau de Toilette Racing Edition, interactive stations including a Race Simulator, Speed Reaction Chamber and the Polo Red Racing AI Photobooth, as well as exclusive merchandise.

Formula 1 driver and face of Polo Red â Lando Norris â will make a special appearance on 30 September, connecting fans directly with the spirit of speed and adrenaline that the fragrance embodies. Designed as the amalgamation of scent and motorsport energy, the pop-up allows visitors to explore signature Polo fragrances, participate in interactive experiences and engage with the racing lifestyle in a uniquely curated setting.
Visa Cash App Racing Bulls Pop-Up Experience


The Visa Cash App Racing Bulls Pop-Up Experience â Inside The Garage launches at ION Orchard, offering fans a hands-on immersion into the high-octane world of Formula One. Running until 5 October 2025, the pop-up features interactive activations including HUGOâs Reaction Time Challenge, the TUDOR F1 Simulator and a showcase of the VCARB showcar at B4 ION Station. Visitors can participate in daily draws and redemptions, with opportunities to win exclusive experiences such as a photo with team driver Isack Hadjar, limited-edition LEGO sets at the TUDOR Boutique and collectible driver cards at HUGO. Cardholders can also engage in the Spend & Get campaign, redeeming exclusive gifts when paying with Visa. The collaboration between Visa, HUGO and TUDOR brings together the joy of motorsport, the innovation of digital payments and the style of contemporary fashion, creating a multi-layered experience that connects racing enthusiasts with the thrill and prestige of the Singapore Grand Prix.
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